Marketing Case

Marketing Mix is a tool which used to promote its brand or product in the market successfully with its primary focus on quality, consumer value, and customer satisfaction. The tools of marketing are made up of four variables known as the "4Ps" of marketing. The marketing mix combine these variables together to create the results it wants to achieve in its specific target market. The following describes the 4ps of marketing:

• Product: A product is anything that a business offers to satisfy customers’ needs and wants. Customers will buy the product if it meets their needs and wants. A product may include good quality, excellent customer service, packaging, features, function, design, branding and after-sales services.

• Pricing: Price is the amount of money that is charged for a product or service. It is an important decision because it affects the revenue of the business. There are number of considerations in relation to price including price setting, discount, and credit & cash purchases.

• Place: It refers to distribution, location and methods of getting the product to the customer. This includes the location of your business, shop front, distributors, logistics and the potential use of the internet to sell products directly to consumers.

• Promotion: Promotion is telling the target customers that the right product is available at the right place and right time. It involves persuading general consumers to become customers of your business using methods such as advertising, direct marketing, personal selling and sales promotion.

Marketing mix is important in business because it maximizes a company's chances of achieving steady, continual success in its operations. A marketing mix also ensures that a company remains responsible to its customers by living up to its product claims.