Mgt409
Autor: Yunfeng Yang • October 19, 2015 • Exam • 263 Words (2 Pages) • 623 Views
Strategic planning
Vision level: what are we trying to accomplish overall?
Mission level:
Vision: to create a new automobile company, providing high-quality,
Mission: create a company that is capable to make cars that ppl want, that are affordable, fuel-efficient, and safe, and making a profit doing so.
Goals:
-Manufacturing
technology development and design
build factories and assemble plants
develop inbound and outbound logistics
-Finance
raise capital
cost accounting, process accounting, audit
HR function
-Marketing
market research, environment scan
brand development
advertising development
Manufacturing objectives
-technology & design
develop designer for actual cars
research new
-build/equip
-logistics & supply
Build and equipment tasks
-build:
find a place to put the factory
build the building according to designing
-equip:
purchase and install
Equip action items
-line
consulting with design and logistics for technical requirement
cost and price different vendor
-office
Office planning task assignment
-Furniture/ equipment/ supplies/ décor (pick up the phone, get bids)
...