Mkt 421 - Comcast Marketing

Comcast Marketing

Robert E. Blad

MKT/421

December 19th, 2012

Professor Curtis

Comcast Marketing

Cable television has been around for decades. Not since the boom of technology in the way of flat screen televisions has cable really taken off. Comcast has been in business for over fifty years and continues to be a standard in the business. The key indgredient that makes them such a successful business is due to the extensive marketing strategies they use to overwhelm the market with stylish yet economic products. Throughout, we will look at how the marketing mix influences Comcast’s overall marketing.

Marketing Mix

There are many ways marketing mix affects Comcast. Based on the four areas which are product, place, price, and promotion. These essentials form the foundation in which Comcast operates day to day because each one is significant in its own way. Product is what Comcast sells and when most people think of Comcast they think cable. However, cable is not the only thing Comcast sells. Comcast as transformed themselves into one of the best internet providers in the Unites States. Along with, home phones and recently adding into the mix is home security. These four products are things some people cannot live without. Marketing has influenced Comcast to sell these products because they are important to people. Television and internet consume most people’s lives. Comcast is at the forefront of that market.

The next element is place and it really doesn’t matter where you live at this point you have most likely heard of Comcast. Why? They are in nearly every major city in America. In the next few years they plan to be in every major city in controlling fashion. That isn’t the only place Comcast is though, they are also on your computer, television, in your mail box, at your door, on billboards, and maybe even in your dreams. They have done such a great job making them known. It would be vastly different for a salesman like me to knock on someone’s door and say, “Hey I am from Comcast”. Then the person at the door asks me who Comcast is. Instead Comcast has worked the hard part out for me. So really I just need to sell myself and not the product because most people already know what Comcast is all about.

Next we have price and this is the area where people become skeptical when I am come to their door. The common theme with Comcast is that our prices always go up. Doesn’t matter how good of a deal you get from Comcast your bill will jump through the roof in a year. Do our prices go up after a certain time? The answer is yes but every company does. That is the market we are in. I’m sure it would be easier if I came