Marketing Innovation - Mkt -7080-A01 - Understanding the Use of Data Mining in the Retail Industry
Autor: keya gaglani • May 24, 2016 • Term Paper • 6,852 Words (28 Pages) • 1,078 Views
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Marketing Innovation- Mkt-7080-A01
Term Paper:
Understanding the use of Data Mining in the Retail Industry
Submitted by: Keya Gaglani
Student Id: 7783201
Table of Contents Page
- Introduction 4
1.1. Marketing 5
1.2. Risk Management 7
1.3. Fraud Detection 7
1.4. Customer Acquisition and Retention 7
- What is Data Mining 8
2.1. Clustering/Segmentation 8
2.2. Visualization 9
2.3. Predictive Modeling 9
2.4. Link Analysis 9
2.5. Deviation Detection 10
2.6. Dependency Analysis 10
2.7. Data Summarization 10
- Uses of Data Mining in the Retail Industry 11
3.1. Optimization of Campaigns 11
3.2. Cross and Up- Selling 13
3.3. Assortment Optimization 14
3.4. Price Optimization 15
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