Mkt 421 - Kudler Fine Foods Virtual Organization

Kudler Fine Foods Virtual Organization

MKT/421

University of Phoenix Online

May 17, 2011

Marketing is an important tool for any business. It is how a company makes their product known to the public. Without marketing, the consumers will either not know that the product even exists or will not know all the applications of the product; who makes it, what it is and what it is made from, when came on the market, where it can be purchased, how it can help the consumer and why the consumer should even purchase the product in the first place. According to Tom Ash, Marketing is the process whereby demands for products, services and ideas are anticipated, managed and satisfied (2011).

Now, marketing research, on the other hand is just as important, just as effective and the results are just as significant to the success of a company. Creating a marketing strategy is just as important as business creating a business plan. In order to develop your strategy for your business it does require some form of research (Stein, 2009). After all, how could a company, not matter how big or small, know how to put their product or service on the market without researching what the market is looking for to begin with?

Kudler Fine Food’s marketing strategy reaches out first to the senses by describing their delicious food and spirits; it targets an audience that would prefer finer foods as well as their locations. Kudler describes each of its three locations and points out that they are spacious and located in fashionable shopping areas. Kudler not only details what they sell, but who they are, what their mission is and what their history is. In my opinion, a company that is so open to the public about itself is using a remarkable marketing strategy.

I must say that I am a visual person and while seeing the pictures that Kudler offers on their web-site, their lyrical description of the foods they offer makes me wish that this was a real place! For this reason, I believe that visual marketing is the most powerful and effective marketing tool ever created. The bakery, meats and seafood, produce, cheese and wine are so much easier to sell when they are visually mouthwatering to the consumer!

The most interesting tactic that I am aware of on the Kudler Fine Food’s site is the survey. I personally think this is a great (as well as free) way to obtain feedback on their stores and learn how to improve them in an effort to meet their customer’s needs; not the needs of their own. It aids Kudler in learning what and where their strength and weaknesses are simply by offering a one minute survey for customers that have visited their store to do.