Mobile Food Truck Business

Foodzilla

Kudari, Afreen

Lakhani, Nouman

Ma, Lu

MKT 521, Fall 2014

Dr. Leslie Toombs

Texas A&M University – Commerce

Executive Summary

Concept

Our idea is to introduce a mobile food van in the city, which would serve different national and international cuisines, namely – Indian, Chinese and American food and drinks.  Our food would include fast food, snacks and drinks from these different cuisines to satisfy our customers in different degrees. Customers in our mobile food car would not only enjoy the convenient service, but will also be able to taste the delicious authentic food of their preference with satisfying service.

Marketing Strategy

Our marketing strategy concentrates primarily on a faster convenient and cheaper food service. Foodzilla’s main concept is to make quick snacks from different cuisines – Indian, American and Chinese. The location of the food truck is in student dominated vicinity and a huge majority of students belong to India, China and American residents.  Our strategy is to provide these students a taste of delicious authentic food of their preference.  Foodzilla’s major concentration would be on –

1. Great taste.
2. Fast Service.
3. Low price.
4. Variant menu.

Company Overview:

Foodzilla would be a food truck operating in the city of Commerce, TX, USA. It would primarily quick snacks and drinks of three different cuisines, namely – Indian, Chinese & American. Foodzilla would initially outsource food from nearby restaurants, until it generates revenue to have its own kitchen. Foodzilla would work in a tie up with 3 restaurants located in Dallas, TX – Rice and Roti, Royal China Restaurant, Oliver’s Eatery. The menu will be priced keeping in mind the target customers in mind. Since city of commerce consists of a high student majority, affordability of students will be considered in our pricing strategy.

Management Team Summary:

Foodzilla would be owned and operated by three partners – Afreen Kudari, Ma Lu, Nouman Lakhani, each investiong $15000 capital and holding a 33.3% share of the company.

• Day to day routine and on site management of operations would be taken care and managed by Ma Lu
• Marketing promotions and business expansion would be planned and executed by Afreen Kudari – A management graduate holding 3 years of experience in the field of marketing, promotions and strategizing.
• The financial aspect of the company will be taken care by Nouman Lakhani …….

 Market Opportunity

Although the concept of food on wheels is not very new in the food industry, it is not very much available everywhere and one such place is the Commerce City in Texas, USA. Our concept aims at introducing one such mobile food truck in the city of Commerce. The city’s population is varied and has students from different parts of the world residing here, majority of them belong to India, China and of course the local American residents. Even though the city holds such varied population it is surprising that it does not have enough restaurants or food joints which serve different (international) cuisines. The restaurants which do, offer food at higher prices and generally do not earn much. This gave us an opportunity to penetrate into the food and beverage industry in the city of Commerce. The high majority of student population present is because of the Texas A&M University located in Commerce. This market situation would give us an opportunity to cater the growing needs in the food and beverage industry in the City.