Retail Management Paper

Retail Management Paper

1. The Company

• When was the company established?

• What product does the company sells?

• What has the company gone through and how did it become the company it is today?

• What are the highlights and milestones in the company’s operation?

1.1. Mission

1.2. Vision

2. The Industry

• What industry does the company belong to?

• Is the industry in its introduction, growth, maturity, or decline stage and why?

• Identify the strategy used in the PLC.

• Is the industry monopolistic competition, monopoly, pure and perfect competition, and oligopoly.

• What is the industry’s exposure to international competition?

3. The Management

• Who are the people responsible for managing the organization and what position do they occupy?

• Forms of business organization

4. Environmental Analysis

• PEST

• Porter’s Forces

• SWOT Analysis

• Competitors Analysis (atleast 2)

5. Situational Analysis

5.1 Present Marketing Strategies

5.2.1. Product

5.2.2. Price

5.2.3.Distribution