Sainsbury’s Develop Their Products Is by Conducting Research

Product development 

One way Sainsbury’s develop their products is by conducting research. The research itself consist of finding out the popular demands of the public, with this information you will then be able to find out the needs and demands of the public as well as being able to meet those demands, meeting those demand will then result an increase on the number of product sold at Sainsbury’s and make them more profitable. Sainsbury’s also offer their products in different types of ranges from Sainsbury’s basics which are lower priced and lower quality to higher quality. These are Sainsbury’s basics; Sainsbury’s SO organic and Taste the difference.  An example of one of these is that Sainsbury’s SO organic will contain less preservatives than the Sainsbury’s basics range; the food will be more natural and more healthy, therefore costing consumers more money.

One method Virgin Atlantic uses to develop their customer service is by offering consumers cheap flights to go abroad. Although this may sound like a decrease in profit, most the airline companies, including Virgin Atlantic make most of their money on board; so offering cheaper flights will increase sales and the amount of people you have on a flight to make their money at their unique selling point. Another approach Virgin Atlantic used to develop their services is also by offering different ranges for people of different social classes and what they can afford. These include Economy cabins, Upper-class cabins and Premium cabins. The economy cabin is a standard, lower-rate flight which is targeted at working class people, whereas the Premium cabin costs more, meaning you have added room where you are seated and pay extra for additional comfort. These are examples of product development, will allow both companies to find ways to improve their products or services and make them better at meeting the demands of different audiences. 

Market development 

Sainsbury’s have market development, as they have opening different sized stores in different geographical areas. For example Sainsbury’s are no longer just super stores but they also have smaller stores which are referred to as ‘Sainsbury’s local’. Often you can find these stores located on high streets amongst the regular private businesses and corner shops. This has allowed Sainsbury’s to be more available to their consumers as they will not have to travel long distances and find a super store just to do their shopping. The smaller stores also charge a few pence more for products than the normal stores would which may not be noticeable to customers; this is beneficial to Sainsbury’s as it boosts their profitability and their dominance in the Market Share over their competitors. This allows Sainsbury’s to be available in more geographical areas; they have over 500 stores in the UK and are a popular nationwide organization.