Samsung Electronics Co. Ltd

Samsung Electronics Co. Ltd

Industry Information:

The history of mobile phones started in the 1940s when the radio telephone technology from two-way radios in vehicles was developed to handheld cellular communicating devices. The first generation of mobile phones was launched in 1973 by Motorola which at that time had a wide history of making automotive radios especially two-way radios for taxicabs and police cruisers. Since then the technology in general and mobile phone in specific is developing day by day with many new features and services. The second generation (2G) mobile phone system was introduced in the 1990s which was characterized by digital circuit switched transmission and the beginning of highly developed and fast phone-to-network signaling. The third generation (3G) started in the 2001 introducing new services in the phone mobile technology which includes wide-area wireless voice telephone, video calls and wireless. It allows simultaneous use of speech and data services and higher data rates (up to 14.0 Mbit/s on the downlink and 5.8 Mbit/s uplink). Therefore, 3G networks enable network operators to offer users wider range of more advanced services while achieving greater network capacity. The 3G telecoms services generated over $120 Billion of revenues during 2007. [1]

Samsung Electronics Co. Ltd:

“Samsung Electronics Co. Ltd is a global leader in semiconductors, telecommunications, digital media and digital convergence technologies, with consolidated sales of US $96 billion in 2008. Employing approximately 164,600 people in 179 locations across 61 countries, the company consists of two business units - Digital Media & Communications, and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading provider of digital televisions, memory chips, mobile phones and TFT LCDs.” [2]

Samsung Mobile division manufactures and markets a broad range of mobile telecommunications products crossways pre-pay and post-pay markets, in both the consumer and business segments. Samsung's mobile phones are separated into 6 major categories: Style, Infotainment, Multi-Media, Connected, Essential and Business. The Mobile division is part of Samsung Electronics Co. Ltd. [2]

Samsung is a very famous with its innovative technology products which are very user friendly and with very competitive prices comparing to its competitors. The company is selling a very wide variety of mobile phones which have different objectives and designed for different customers with very different requirements.

Prospects Information:

My plan is to sell my product to all mobile phone retailers in Dubai and in the UAE and directly to end users with very good rates. Also, I am planning to expand this later to