Samsung Nx500

SAMSUNG

International Marketing Analysis

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SAMSUNG NX500

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Summary

Samsung is one of biggest camera brands. In 2015, it paid more attention on the design, ergonomic and features which attract everyone. The successful of Samsung rest on its development of the innovative and technologic products. Nowadays, Samsung tries to develop the Mirrorless (ML) camera sector as the camera NX500. The replacement of the NX300, the Samsung NX500 establishes more than a simple update because its benefits from numerous technical assets introduced with the flagship NX1: sensor APS-C BSI CMOS of 28 Mpx, processor DRIMe V, AF System III in 209 points in detection of contrast and 205 in detection of phase, video recording 4K and in UHD, Wi-Fi, Bluetooth and NFC, touch-sensitive and directional screen in 180 °. A huge data sheet to face the best of its category. Samsung is guided by one mission: to be the best company. After various challenging, Samsung continues its growth around the world. Nowadays, Samsung takes into account the needs and desires of its consumers so as to develop creative products and services for its market. Samsung’s team design tries to develop the company as a profitable and responsible company. The motto of Samsung is: “Inspire the World, Create the Future”. Samsung believe in the innovation of today and the research of needs of tomorrow. Opportunity, grow, emerging economies and so new possibility rest on innovative technologies.

Develop the aim to offer the best to its customers, shall allow Samsung to create a trusted leader. In its vision, Samsung develop a plan of becoming in the world’s top three in 2020. It wants to be a creative leader in emerging market especially in Europe and Asia.

The objectives of Samsung are to develop innovative products and technologies in order to satisfy and acquire new consumers. Thanks to its R&D centres, Samsung develops these purposes and this allows gaining lot of consumer, especially in Asian countries because of the crisis doesn’t affect them.

The evolution of the camera category is a part of the result in this process. In fact, Samsung get feedbacks from customer for every news products in order to improve the next one. For example, after the release of the NX3000 and NX1, Samsung creates a mix of both in result to create the latest NX camera, the NX500. A receiver of innovation and new technologies, this camera is last jewels been born in the ML camera category.

Thus, despite of a great consumer satisfaction, Samsung is the leader which has the most important consumer loyalty compared with numerous well-known brands.