Self-Reflection Case

Self-Reflection

First of all, I have to say that this course is really helpful for my daily work, as a sales manager in a very specific industry; our daily work faces a lot of challenges. And what we learn from this course can be contributed to practice.

It is my big loss that I missed the first week class as I was out of the country for the business trip. But after I caught up with the class presentation and record, there are a lot of things I would like to share.

The most impressive theory I learnt is the Anchoring Heuristic. That is using early, first received information as the basis for making subsequent judgments. And the first impression is very important.

In my daily work, there is a case. In our industry, if a production line is planned to be set up in plant, it might need to take more than 2 years. As all the voice from top management goes forth and back, all the data changes every day. But what is paradoxical is that in our competition with other companies, time is always your secret weapon. Than you need to balance the time and your production plan.

Last year our department director decided to set up a production line for our innovation design. If that product can be implemented, we can increase our market share 20%. That is a huge success and that product can bring us to another high level. But after several review meetings with the headquarters, it seemed that some things had hold back. And we might suffer another delay for the implement. And what is worse was that we exhibited our new design in several exhibitions and conferences. Customer was interested in this new design and can’t wait to see the prototypes. What shall we do?

Now one year passed and we might need to wait another 6 months to get our production set up. If that is the case then we will not be able to meet our customers’ time line for the 2013 new product launch schedule. It is really frustrated. I joined the company just months ago but even I can feel the anxious atmosphere. How we comfort our customers? How we explain to them on the delay? How we keep them in the cooperation with our current products while our competitors also developed their new designs.

While after I thought through the whole situation, I looked back to another