Soccer Academy

The NOCO Soccer Academy is a successful youth soccer training program which is the market that Dyer has been targeting. Dyer wants to develop his business enough to arrive at his strategic goal of building a sports complex for his members to fill. Dyer needs to double his business in order to sustain this image. In using S.W.O.T. analysis to evaluate NOCO’s current situation, it is clear that NOCO has a routine of things going for it already; customer retention is really high, awareness of NOCO in its’ current market is close to 100 percent and Dyer has access to enough trainer resources to keep his company’s growth. Some of the obstacles NOCO faces in going toward expanding are loss of customer base for high school sports programs after they hit 14 years old, a narrow selection of programs for current clients, lack of diversification and limited awareness of the company’s programs and philosophy in adjacent towns. Dyer could employ many operational strategies help achieve his ultimate destination of a new sports complex. In that respect are various opportunities available for NOCO to take advantage of with minimal threat or competitor to worry most.

Dyer has noticed that as the kids in his programs begin high school and begin to participate in school sports, they tend to lose interest in the soccer programs he proposes. Dyer might try product development by offering camps and training plans for older students outside of their school and school sport schedules. Summer camps geared toward a general sport theme as opposed to just soccer might appeal to the older kids that are taken in various plays and want to stay fit and sharp over the summer months in prep for the school years' competitions. Dyer should gather market research from his current customers more or less interest in such programs and distribute the word at school sporting events to lure new clients to signal up. A mentor program where older kids help prepare the younger players could