Str 581 Strategic Plan Week 6 - Complete Coach Works

Strategic Plan

Devin Anstie

STR/581

March 9, 2015

Brian Dufrene

Table of Contents

Executive Summary……………………………………………………………………………….3

Company background, organizational mission, vision, and value statements………………….4-6

Environmental Scan and Analysis……………………………………………………………..7-11

Recommended Strategies…………………………………………………………………….12-17

Implementation Plan and Identified Risks……………………………………………………18-20

References………………………………………………………………………………………..21

Executive summary

My company of choice is, Complete Coach Works. The company is a multi-million dollar a year business that has developed a unique niche market in the transit bus industry. Complete Coach Works, a.k.a. CCW, retrofits older transit buses into useable, compliant buses, which companies like airports, theme parks, ski resorts, towns, and more can use to provide comfortable and affordable transport for their consumer. In this paper, I will discuss the ways in which I intend to ensure CCW’s vision, mission, people strategies, and value statements stay aligned with the proposed strategic plan. CCW believes that brand loyalty is the core of their success, however, I believe that with this strategic plan, the executives at Complete Coach Works will see that there is an imperative need for an increase in marketing and rebranding to ensure that CCW stays the market leader in the electric transit bus business. I will also put forward the external an internal environmental sources that I used in my analysis, the recommended strategies, and implementation plan with the identified risks. At the end of the paper, the executives at CCW will have an opportunity to see the benefits to my suggested strategic plan.

Company Background, Organizational Mission, Vision, and Value Statements

Complete Coach Works falls under the transit bus industry market. The company is part of a niche oligopoly of companies that refurbish and retrofit used transit buses, turning them into useable and reliable people movers. The affiliated companies are active members and support numerous national and state associations, such as American Public Transportation Association, Canadian Urban Transpiration Association, United Motor Coach Association, American Bus Association, California Transit Association, California Bus Association, Airport Ground Transportation Association and numerous other state associations and has a client relationship with the US Department of Commerce. With such prestigious associations, Complete Coach Works has proven to be one of the only, and largest, company to provide such services with exceptional care and quality.