Strategic Plan

Overview of the Business

We believe that Mobile Banking Online (MBO) is the most personal of all self-service capabilities offered by a bank or credit union. It represents a new channel, separate and distinct from other self-service channels. We believe that banking through SmartApps will surpass fixed, browser-based access for self-service banking in the next three to five years on all forms of devices from smart phones to desktop computers. We believe that Mobile Banking Online will be able to exceed any other mobile online service that is already out on the international market, make us a global competitor.

Purpose Statement

The purpose of MBO is, to become a global leader in the information system industry, by providing exemplary customer service, contributing to the community and employing the best raw materials available. MBO is to provide free and easy mobile banking online for anyone anywhere anytime.

Vision Statement

Create the first international free and seamless online banking information system for cell phone users around the world. Our vision is to enable international and community financial institutions to provide customers and members with cool SmartApps that are easy to manage and easy to measure. The solution is geared toward banks and credit unions looking to create revenue opportunities via the mobile channel. Mobile banking success is based on a simple formula; delighted customers and members becoming more satisfied, buying more products, and referring more business.

Mission Statement

Our clients will be provided with the best service anytime and anywhere. We take great pride in providing services to any phone using any plan. We have an awesome trained staff of the most qualified employees, supported by respect for the community in which we operate. We will engage the services of a supply chain, which is global with comparative advantage in service from all around the world.

Gap Analysis

There are no free online banking apps internationally that are seamless and work in every country.

Goals and Objectives

The goal is to create the first international phone app company that services all phone plans and technology.

The objective is to have 70% market penetration in all the NAFTA (North American Free Trade Agreement Countries: US, Canada, and Mexico) by the year 2017.

Critical Strategic Issues

Fees for communications, and satellite providers differ in every country, for example there will be fees that will have to be paid for entry by a Mexican company wanting to do business with the US and Canada, as there will be fees to be paid for entry