Strategic Planning for Entrepreneurs

Title of the paper: Assignment 2

Name of student: Ling Sze Hwa

Student number: C1600051

Course number: MPU 3283

Course name: Strategic Planning for Entrepreneurs

Name of instructor: Shakila Rao

                                        Date: 25th of April, 2016         

Table of Contents

Introduction2

Nature of entrepreneurial idea 2

Feedback from peers(2,3,4)

Strength and weakness as an entrepreneurial  (4,5)

Scenario of starting over this assignment(5,6)

Comparison between my entrepreneurial experience and the real world 6

     How does entrepreneurial experience is connected to the course content   7

  Integrate other reading (7,8,9)

   Conclusion(9,10)

  APA Format(11)

My entrepreneurial idea that I will be introducing in this assignment is about a small dog and cat products trading business that I wish to one day open and this small dog and cat products trading business will be call PET network. Moreover, this company is going start up with five employees and this company is going to be owned me, Mr. Ling Sze Hwa. I am planning to establish my company in 2026. Furthermore, PET network is a business that is going to mostly gather dog and cat products that is manufactured by large and establish companies that have suppliers that is located in Peninsular Malaysia. The product that I am planning to supply are both dog and cat dry food that are manufacture by Royal Canin, both dog and cat dry toys that are manufacture by Petstage, both dog and cat conditioning shampoo manufacture by Fido, and many more other dog and cat products. PET network will be supplying theses product to super markets and shops that exclusively only sells pet products that is located in cities of east Malaysia, such as Kuching, Bintulu, Miri, and many other cities.

The nature of my entrepreneurial idea is to supply popular dog and cat products to the small pet retail stores and supermarkets that are located in east Malaysia. Furthermore, the nature my entrepreneurial idea is to also to create a strong bond with the owners of the small retail stores and supermarkets who I am going supply to through personally knowing them by personally traveling to East Malaysia to deal with the owners of the small retail stores and supermarkets who I am going supply. Moreover by creating a strong bond with my customer, this can allow me to have no hesitation to sell my products to these customers nor experience any payment problems from customers.