Strategies for Growth Value Creation.

HOME-MADE TRADITIONAL DISH

MARKETING PLAN

GROUP TERM PROJECT

G5032 INTEGRATED MARKETING DECISION MAKING

JOSEF BUDI HENDRAWIDJAJA (1342981076)

 PUNTIN KULMONGKON (1342980514)

PUNTIPAR KULMONGKON (1342980520)

RADEN ISTIQFAR (1342981580)

BINUS BUSINESS SCHOOL

MASTER OF MANAGEMENT IN STRATEGIC MANAGEMENT

BINUS UNIVERSITY

JAKARTA

2014

Table of Contents

Chapter 1 Situation Analysis        

1.1        Market Summary        

1.1.1        Market Demographic        

1.1.2        Market Needs        

1.1.3        Market Trends        

1.1.4        Market Growth        

1.2        SWOT Analysis        

1.2.1        Strength        

1.2.2        Weakness        

1.2.3        Opportunity        

1.2.4        Threat        

1.3        Competition Analysis        

1.3.1        Porter 5 Forces        

1.3.2        New Entrances Analysis        

1.3.3        Buyers Analysis        

1.3.4        Substitute Product Analysis        

1.3.5        Suppliers Analysis        

1.3.6        Rivalries Analysis        

Chapter 2 Product Offering        

2.1        Product Details        

2.1.1        Key Success Factors        

2.1.2        Critical Issues        

Chapter 3 Marketing Strategy        

3.1.1        Objectives        

3.1.2        Target Market        

3.1.3        Market Demand        

3.1.4        Product Positioning        

3.1.5        Marketing Strategy        

3.1.6        Marketing Mix        

Chapter 4 Financial Analysis        

4.1.1        Sales Forecast        

4.1.2        Break-Even Analysis        

4.1.3        Financial Statements        

Chapter 5 Controls