The Environment Analysis of Haier

Haier, October 16, 2011) Haier was found in Qingdao of China in 1984.

It is the

world's

4th

largest

white goods manufacture

and one of the best

valuable brands in

China.

With

240

subsidiary

companies,

8

comprehensive

R&D

centers,

30

design

centres,

plants

and

trade

companies

and

over

60,000

staffs

Haier

is

a

multinational

corporation.

Brand

building,

diversification

development,

globalization

and

global

brand building strategy are the four group strategies implemented by Haier since 1984.

No matter in which phase, Haier is still focus on China.

The environment for Haier

to enter into Chinese rural market is quite complex.

Haier

in

China

is

really