Website Evaluation

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E- BUSINESS

SECTION A

TERM REPORT

TOPIC: WEBSITE EVALUATION

SUBMITTED TO:

MR. AHMER UMER

SUBMITTED BY:

ABEERA AHMAR FA14-BB-0045

FATIMA FARUQI FA14-BB-0048

NEHA GHULAM FA14-BB-0003

SUBMITTED ON:

22ND NOVEMBER’ 2015

MOHAMMAD ALI JINNAH UNIVERSITY KARACHI

17-November-2015

Mr. Ahmer Umer

Lecturer, Business Administration Department,

Mohammad Ali Jinnah University,

22-E, Block 6, P.E.C.H.S,

Shahrah-e-Faisal, Karachi.

Dear Mr.Ahmer Umer,

Here is the informative report that was assigned by you to Ms. Abeera Ahmar, Ms. Fatima Faruqi and Ms. Neha Ghulam. This report contains comprehensive information about the segmentation, customer relationship management, design elements and online pricing on the basis of systematic evaluation of the chosen websites that are as follows:

• uk.accessorize.com
• www.forever21.com
• www.claires.com

This long report has been completed with the help of the knowledge which we have gathered from the course E-Business.

The purpose of this report is to understand:

• The target market the websites serve.
• What features of the website attracts the customer most.
• The significance of web infrastructure.
• The importance of modifying the website to keep it up-to-date.
• How customers buying pattern can be traced through their behavior on website.
• How the platform of ‘e-commerce’ benefits the business & organizations.

We would be pleased to discuss this report with you at your request. We are thankful to you for your confidence in selecting us to prepare this formal report. We have tried our best to complete this assignment meaningfully and correctly, as much as possible.

Sincerely,

Abeera Ahmar

Table of Contents

ACCESSORIZE        

INTRODUCTION        

SEGMENTATION AND CUSTOMER RELATIONSHIP MANAGEMENT