Analysis and Evaluation of the E-Commerce Website - F Block
Autor: Wong YuYi • March 3, 2017 • Case Study • 5,751 Words (24 Pages) • 934 Views
Table of Contents
1.0 Executive Summary 2
2.0 Types of E-commerce of the chosen Website 2-3
3.0 Introduction to the Website 3-7
4.0 Business model used by the Website 7-8
5.0 Revenue model used by the Website 8
6.0 Internet advertising techniques used by the Website to promote business 8
7.0 Advantages of the Website 8-12
8.0 Disadvantages of the Website 12-14
9.0 Suggestions for Improvements to the Website 14-16
10.0 Conclusion 16
11.0 References 16-17
12.0 Appendix 17
- Executive Summary
This report provides an analysis and evaluation of the E-commerce website. Technically, executive summary can be defined as a result of extensive research, testing, analysis and writing. It summarizes the results of a report entitled E-commerce website. F block has been chosen as an E-commerce website for our report. Its website address is http://fblock.com.my. According to F block website, the type of E-commerce, introduction, business and revenue model of the website, internet advertising techniques, advantages and disadvantages of the website, and suggestion for improvements will be further described in this report.
Besides, the comparison will be made between other E-commerce websites and F block website, as our method of analysis in this report. Through the research, there are a lot of advantages that can be found from the F block website. According to our findings, it able to provide different kind of benefits to its customers. In fact, F block website is also involved some of disadvantages that may harmful to it. Therefore, it may need some of the suggestions for its improvements and thus reduce the impact to its website.
Moreover, the report shows the prospects of the F block website in its current position are not positive. There are some main areas of weakness, which is required to make a further discussion and improvements.
Recommendation discussed include:
- Provide the several languages
- Provide the useful functions
- Provide the “Comment Box”
- Provide the interesting advertisement
- Make it personalization
Through the report, there are a fewer limitations in the analysis conducted. The limitations included the founder of F block. Its products or services are limited, even there are a lot of different products that can be found in its website. Besides, its target consumers are only focused on women.
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