Yellowtail Problem Statements

After reading the Yellowtail case, read the following sample student problem statements. First, organize the statements into three categories: 1) Not a problem statement/vague; 2) Problem is not supported by the case; and 3) Problem statement supported by the case. Second, with the statements in category three, provide 2 facts from the case to support the problem and one solution (you generate the solution). There can be come duplication of facts and solutions. Finally, write your own problem statement and provide 2 facts and 1 solution to support your position.

Sample Student Yellowtail Problem Statements

• How to increase production and profit?

• Robyn Gilcrist needs to maintain and establish her credibility as a leader in her new position as CEO with Yellowtail Inc.

• How to prioritize responsibilities.

• Boost company sales.

• Should yellowtail only focus on producing game and police boats?

• Can Gilcrist prove she's competent for the job?

• Who should yellowtail focus their marketing towards?

• What should Gilcrist deal with first?

• How to get employees to corporate.

• Make a plan so the company does not pollute San Diego Bay.

• How can she increase sales?

• Robyn Gilcrist needs to create credibility in the company

• How to establish credibility from her new employees.

• the problem is that Robyn Gilcrist was placed in a managerial position without really getting training to what she was doing and what problems faced her.