AllFreePapers.com - All Free Papers and Essays for All Students
Search

Finest Quality of Crystals and Ceramic

Autor:   •  January 18, 2016  •  Study Guide  •  371 Words (2 Pages)  •  844 Views

Page 1 of 2

BACKGROUND

VISION STATEMENT

        Create the world’s finest quality of crystals and ceramic for our customer in which transcends elegance, beauty, excellent craftsmanship and luxury for their home.  


MISSION STATEMENT

        “To continuously be the world’s leading portfolio of luxury lifestyle brands that offers our customers prestige, innovative, and high quality grade crystals and ceramic wares, and to transcend global fashion into the lives of our customers.”

        “To preserve the beauty of hand-made crystal and ceramic wares.”

VALUES

        Commitment to Customers – Waterford Wedgwood provides high quality products of crystals and ceramic at a competitive price and they ensure that their brands are at the Highest Quality

        Communication – Promote an environment where every customer can openly discuss issues, ideas and suggestions towards the product and the company. 

        Innovativeness - Being ahead of the latest trends and fashion in crystal and ceramic crafts.

        Respect and Integrity– the group trusts and respects all of its Directors and employees and aims to conduct business through people who will apply uncompromising integrity, by strictly adhering to standards of personal honesty in their dealings with others to earn their trust.

        Professionalism – Maintains timeliness, low percentage of absentees, keeping matters confidential and behaving in such a way that the company’s reputation is enhanced.

Our Customer

Geographic

Demographic

Psychographic

Behavioral

1.Country

1.Age

  • 18 – 24 yrs. Old
  • 25 – 34 yrs. Old
  • 35 – 44 yrs. Old
  • 45 and above

Target Market:

1.Social Class

  • Low class
  • Low – Middle class
  • Working class
  • Upper-Middle class
  • Upper class

Target Market:

1.User Status

  • Sd

Target Market:

OUR NEIGHBORHOOD

ORGANIZATIONAL CHART

  1. TIME CONTEXT
  2. VIEWPOINT
  3. STATEMENT OF THE PROBLEM
  1. SD
  1. SD
  2. SD
  1. SSD
  1. SD
  2. SD
  1. STATEMENT OF OBJECTIVES
  1. SD
  2. SD
  3. SD
  1. AREAS OF CONSIDERATION
  2. ALTERNATIVE COURSE OF ACTION
  3. RECOMMENDATION
  4. CONCLUSION

...

Download as:   txt (2.3 Kb)   pdf (111.3 Kb)   docx (10.9 Kb)  
Continue for 1 more page »