Finest Quality of Crystals and Ceramic
Autor: Makku Mercado • January 18, 2016 • Study Guide • 371 Words (2 Pages) • 844 Views
BACKGROUND
VISION STATEMENT
Create the world’s finest quality of crystals and ceramic for our customer in which transcends elegance, beauty, excellent craftsmanship and luxury for their home.
MISSION STATEMENT
“To continuously be the world’s leading portfolio of luxury lifestyle brands that offers our customers prestige, innovative, and high quality grade crystals and ceramic wares, and to transcend global fashion into the lives of our customers.”
“To preserve the beauty of hand-made crystal and ceramic wares.”
VALUES
Commitment to Customers – Waterford Wedgwood provides high quality products of crystals and ceramic at a competitive price and they ensure that their brands are at the Highest Quality
Communication – Promote an environment where every customer can openly discuss issues, ideas and suggestions towards the product and the company.
Innovativeness - Being ahead of the latest trends and fashion in crystal and ceramic crafts.
Respect and Integrity– the group trusts and respects all of its Directors and employees and aims to conduct business through people who will apply uncompromising integrity, by strictly adhering to standards of personal honesty in their dealings with others to earn their trust.
Professionalism – Maintains timeliness, low percentage of absentees, keeping matters confidential and behaving in such a way that the company’s reputation is enhanced.
Our Customer
Geographic | Demographic | Psychographic | Behavioral |
1.Country | 1.Age
Target Market: | 1.Social Class
Target Market: | 1.User Status
Target Market: |
OUR NEIGHBORHOOD
ORGANIZATIONAL CHART
- TIME CONTEXT
- VIEWPOINT
- STATEMENT OF THE PROBLEM
- SD
- SD
- SD
- SSD
- SD
- SD
- STATEMENT OF OBJECTIVES
- SD
- SD
- SD
- AREAS OF CONSIDERATION
- ALTERNATIVE COURSE OF ACTION
- RECOMMENDATION
- CONCLUSION
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