Victoria's Secret

I think "pink" is the most successful company in fashion market. Pink is a number one lingerie brand from Victoria's Secret for teenager or college students. Lingerie is part of fashion to women, but they cannot show anybody. It's kind of women's secret and man always curious about what women have under the clothes. That's why band name is "Victoria's Secret. There was no lingerie brand for teenager or college-students, even they are came women. For this reason, Victoria's Secret created "pink" as challenge.

If people hear word pink what kind of things can they imagine? Most people imagine spring, flower or girl. Color pink related images of girl and pops up them automatically. The Pink's target is teenager or college students who are not grown-up yet. They want to be a real women, and imitate grown- up women. Teenager or college students start make up, wear high hills, and loud underwear. Some of them want to get attention from same age boys and other person. For these reasons, the Pink makes clothes too like t-shirts, swimwear, jeans, and pants. They put their logo on a part of clothes which is hips or breast. It stimulated people's sight, so girls can show their charm and attraction by the pink's clothes. The other means, boys curious what girls have under the clothes like Victoria's Secret.

People always desire to be a part of something. If they are students, they try to enter the school club, and if they are business person, they try to be a social club's member like mother enters the PTA. The pink makes website and they related with twitter, face book,vs pink mobile. The pink foment people participated to their company as a member. It makes people feel like they are a part of the Pink. On these website, customer can feedback, vote for their style. This site get to know their customer and in a two way conversation. This two way conversation make customers feel deeper