Appex Corp Case

Appex Corp?

 Shikhar worked as a partner in the Boston Consulting Group, which is well

established firm with the legacy of over 30 years. It was a very formal

organization. While Appex was startup like firm where employees had more

autonomy. The company structure was very informal. Less control power was

given to the managers and there were no clear job descriptions for the

employees. Company lacked the long term vision, on where they wanted to

go and how would they like to be positioned.

 Other issue was on the customer front. Having operations in technology space,

customer service was something that might have been the differentiating

factor to have the edge over competition. But there was no particular

department or employee role pertaining to the task. Which led to poor

customer services. Everyone was running on their own times and this was

leading to missed deadlines and losing out on deals. The company was

working on a business model in which the higher demand led to hiring more

employees. These employees were not given specific targets and strict job

descriptions, these inefficiencies led to higher costs. Hence Appex was not

able to meet the high demand from customers.

 So, very early in his tenure, Ghosh realized that company needed control and

structure. Appex needed to address both long term planning and short term

focus on employee career path, defined areas of responsibility, a system of

accountability

Circular structure had concurrent circles expanding out from a middle circle. Inner-most circle had senior

most