McDonalds Case Study

Case: MCDONALD'S 

The first local in the history of the fast service of meals, was inaugurated by the brothers McDonald in 1948, in California, (E.E.U.U). They gave a new direction to the business, offered food prepared and served at high speed, and also modernized the system of the time: replaced the dishwasher for napkins and paper bags. At present has premises in five continents and inaugurate 3 to 8 premises per day on the world market.

In 2000, a grouping of consumers in Hong Kong issued a report in which they spoke of child labor in five providers of McDonald's who manufactured dolls of the Happy Box. During inspections children working days of 15 hours, without social security, with false documentation and without a single day of rest per week.

McDonald's dismissed all charges, said she knew nothing and that there was no child labor but the pool of consumers were able to confirm that some 160 children from 12 to 13 years manufactured toys for the happy box. When the scandal was known beyond a local level, McDonald's sent an investigation team to the factory and after examining the documents of the workers present recognized the problems of wages, hours and recruitment, has been proceeded to dismiss several hundreds of workers. Then all the orders to the factory were canceled and transferred to other companies. 

Members: Juliana Jimenez

                   Nicolás Fuquen

                   David Rojas