Summer Training Report

SUMMER TRAINING REPORT

ON

"STUDY OF OEM &

REPLACEMENT TYRE

SEGMENT FOR MARUTI

SWIFT"

Submitted in partial fulfillment of the

requirement for the Degree of

MASER OF BUSINESS ADMINISTRATION

Submitted by:

1

TABLE OF CONTENTS

Page No

 ACKNOWLEDGEMENT 2

 EXECUTIVE SUMMARY 3

 OBJECTIVE OF THE STUDY 4

 METHDOLOGY 5

 MAIN REPORT/ ANALYSIS

6

 RECOMMENDATIONS AND SUGGESTIONS 43

 LIMITATIONS OF THE STUDY

 APPENDICES 46

 REFERENCE 50

2

ACKNOWLEDGEMENT

This project, as a part of my training, was a good experience

providing me great insight into the market dynamics of tyre industry,

buyer behavior and the sales & marketing of JK Tyre. This work has

helped me in understanding some of the intricacies and complexities

involved in the tyre industry in particular. All this would not have

been possible without the humble support and able guidance of my

mentors Mr. Ajoy Shah, Chief Product Manager and Mr. Amit

Surekar, Asst Product Manager.

They have taken keen interest in my work and were always available

to help me out with my problems, in spite of their busy schedule.

I am also thankful to PROF. VIJAY NAGRANI (Faculty, IMM), my internal

faculty guide who helped me as and when required with his big

reservoir of experience and knowledge.

Last but not the least I am also grateful to all the staff