Animal Behaviour

Gsm_ecommerce@163.com

Ecommerce

Session 3

- recap

- EC business models

• Definition and components

• Direct sale, online auction, e- marketplace, group buying, search engine marketing

• Revenue models

- EC IT infrastructure

• 3 basic functions of any website

• Web hosting

- How B2C evolve

1. For display (brochure ware)

2. For transactions (transaction – enabled)

 Independent software supporting transactional functions

3. For integrations

- China’s B2C vs C2C

• Portion of B2C is more than C2C

• Taobao is C2C, concerns for taobao, less consumer trust

• B2C traditionally is through physical stall, but with emergence of internet and ecommerce, they are able to reach out to a larger audience

- Why B2C grows fast ( official)

• From c side

 Brand demand

 Consumer trust

 Customer service

• From B side

 Expanding product categories, more to offer

 Traditional companies go online

- 天猫

• Platform - n biz sellers to n consumers

- eBay or Taobao

• n sellers to n consumers

- JD/Amazon

• Self operate

• Single seller – n consumer

• Owns the product and owns the whole supply chain and logistics

• Pure online sellers, but amazon currently has physical stall

• Also provide platform for 3rd party seller

- Pure play e-tailers

• General vs vertical

• General: amazon, JD

• Vertical: zappos, vancl.com

- Click and mortar retailers