Program Goals and Support

Program Goals and Support

The primary goals of the frequent shopper program are to promote shopper retention, know client buying habits, and to adjust accordingly. By successfully executing the program, Kudler Fine Foods should realize bigger income over time. By meeting the desires of their clients and reduce expenditure by adjusting supply purchases. The program should be put into operation within a specified period.

The Frequent Shopper Program will allow Kudler to gain a better understanding of the buying habits of its consumers. This information will allow the company to make available the product(s) most popular with its consumers, decrease stock shortages, and bring in new products tailored to their consumers. To entice the consumers to become partners in the program, the program will award loyalty points based on each purchase. Each customer will earn loyalty points from their purchases which will be recorded through an association with a loyalty point’s program provider. All the loyalty points will be reported directly to the partnering program company through the existing point of sale software. The consumers will have the option to exchange the loyalty points for, gifts, specialty food items, or other products and services at one of the stores or online. Consumers will also be able to trade in the loyalty points for products, other items, or discounts from the program’s provider website. The Frequent Shopper Program will allow Kudler to gain a better understanding of the buying habits of its consumers. This information will allow the company to make available the product(s) most popular with its consumers, decrease stock shortages, and bring in new products tailored to their consumers. To entice the consumers to become partners in the program, the program will award loyalty points based on each purchase. Each customer will earn loyalty

Kudler Fine Foods, Inc. (2008). Kudler Fine Foods. Retrieved