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Last update: July 24, 2016
  • Indian Rural Market-Reality or Myth?

    Indian Rural Market-Reality or Myth?

    Rural market potential: Reality or a Myth? In the modern era every marketer is reaching out to different segments of society, to different sectors, to different households and to different individuals. The empowerment spree of rural market is on its high in the last couple of years due to rising income in these sections. Rural market has led to a lustful gold rush for the allegorical lucrative fortune which was discovered due to the proverbial

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    Essay Length: 970 Words / 4 Pages
    Submitted: November 1, 2012 Autor: moto
  • Future Shop Marketing Site Visit

    Future Shop Marketing Site Visit

    Site Visit Basic Information The name of the business I researched about for my site visit was Future Shop. The location that I visited was 2210 Bank Street within the South Keys mall, on September 23rd 2012, between the times of 2:35pm to 3:35pm Summary Observations and Recommendations Future Shop has an immense market which penetrates in the electronic sector. Future Shop market consists of the majority of consumers who need any sort of technology

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    Essay Length: 2,902 Words / 12 Pages
    Submitted: November 2, 2012 Autor: fattieacid
  • Virtual World Marketing Plan

    Virtual World Marketing Plan

    Reflective essay [Name of student] [Name of institute] Reflective essay Introduction A virtual world is a type of virtual community online that simulates a world or artificial environment inspired or not in reality, in which users can interact through characters or avatars, and use objects or virtual goods. To be a virtual world, it requires a persistent online world, active and available 24 hours a day, every day (Naone, 2008). Virtual worlds are made to

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    Essay Length: 688 Words / 3 Pages
    Submitted: November 3, 2012 Autor: rita
  • Cluster Analysis in Emerging Markets: India

    Cluster Analysis in Emerging Markets: India

    1 Introduction According to PricewaterhouseCoopers (2011, p. 22) the increasing spending power in rural India, in combination with the reduction of traditional entry price barriers to vehi-cle ownership, will provide an enormous upside potential in the domestic market. Fur-thermore, global products from domestic Indian automakers will boost export volumes in the mid- to long-term. As a result of those facts, an entry into the Indian automobile sector appears to be attractive. This paper analyzes the

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    Essay Length: 3,138 Words / 13 Pages
    Submitted: November 3, 2012 Autor: peter
  • Key Reasons for Conflicts Between Sales and Marketing

    Key Reasons for Conflicts Between Sales and Marketing

    The two functions attract different types of people with different mind-sets who spend their time in different ways eg: • Different cultures and personalities. Marketers tend to be highly educated, strategic, analytical and project-focused and not under immediate pressure. Sales people tend to be people-focused, skilled relationship builders, continually in contact with existing and potential customers, more attuned to what will sell. They work under higher-pressure. • Different product strategies eg sales is about increasing

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    Essay Length: 429 Words / 2 Pages
    Submitted: November 3, 2012 Autor: weskyas
  • Business Communication Trends Research Paper

    Business Communication Trends Research Paper

    Business Communication Trends Research Paper Business communication takes place in almost every person's day to day life. Business communication is used in the conventional office setting, military, working from home, by mothers, and all over the world. When using business communication it helps to have an understanding of what needs to be communicated to get the intended message across. In this paper I will cover the role business communications play in my day-to-day activities, how

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    Essay Length: 1,134 Words / 5 Pages
    Submitted: November 3, 2012 Autor: jon
  • Field Market

    Field Market

    each class session. Cases and reading assignments from the textbook will be assigned as indicated in the attached schedule. Reading assignments should be completed prior to analyzing the assigned cases. The material contained in the readings will provide background concepts and theory that will be most useful in case analyses. Policy Statements: University Policies University policies are provided in the current course catalog and course schedules. They are also available on the university website. This

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    Essay Length: 325 Words / 2 Pages
    Submitted: November 5, 2012 Autor: soban
  • Business Writing Portfolio

    Business Writing Portfolio

    Part 1: Business Writing Steps 1. Store Managers-Business Letter A. To B. Body 1. Changes to the retail store operations a. Fewer work days for employees b. New shifts c. New store hours d. Closing or opening of stores C. Signature 2. Store Employees-Business Memo A. To B. From C. Subject D. Body 1. Changes in the retail store operations a. Fewer work days and new shifts for employees b. New store hours c. Closing

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    Essay Length: 551 Words / 3 Pages
    Submitted: November 5, 2012 Autor: casimira
  • Can Ethical Behavior Really Exist in Business?

    Can Ethical Behavior Really Exist in Business?

    Can Ethical Behavior Really Exist in Business? Introduction Ethical behavior refers to behaviors that are appropriate. Ethical behaviors are based on morals. An ethical behavior is considered the right way to behave. It involves selecting the right and good. People have to conform to the standards set in the organization by choosing what is right and good. Business ethics is a kind of applied ethics or professional ethics that is aimed at examining the ethical

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    Essay Length: 3,176 Words / 13 Pages
    Submitted: November 5, 2012 Autor: gs2334
  • Marketing Mix

    Marketing Mix

    Marketing by a company is done to identify the customer, satisfy the need of the customer and try to retain the customer. So, the company does the marketing research and tries to find out what is the need and want of the consumer, who can be the target consumer and how satisfaction can be delivered. After the market research, the company plans accordingly to meet the company’s goal. Earlier there was no such approach. They

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    Essay Length: 1,394 Words / 6 Pages
    Submitted: November 5, 2012 Autor: rupesh_92
  • Business Law Term Paper Bank Financial Agreement

    Business Law Term Paper Bank Financial Agreement

    The financial service terms form is part of your Financial Service Agreement with The Toronto-Dominion Bank and its affiliates. The financial service terms document helps explain what the services are provided by the bank with detailing the use and important information about their accounts. When a person signs the financial service agreement any existing agreement between the bank and the person who signs the agreement, for any particular product or service is replaced by this

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    Essay Length: 3,249 Words / 13 Pages
    Submitted: November 5, 2012 Autor: redgrapes16
  • Faith Inc - the Business of Religion

    Faith Inc - the Business of Religion

    Faith Inc: The Business of Religion A short documentary Group 7: Director: Stephanie Producer: Valeria Cameraman: Dylan Sound control: Chloe Editor: Sue Treatment In this time of financial crisis when billions of dollars are being ‘forked-out’ to support our struggling banks we feel it’s time to discover the financial interests and values of Western Australia’s ‘leading light’ of Religion; Catholicism. As atheists we’ve always wondered how much money The Catholic Church of Western Australia keeps

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    Essay Length: 454 Words / 2 Pages
    Submitted: November 5, 2012 Autor: Stephanie
  • Global Pc Market Fluctuation and Lenovo’s Strategy

    Global Pc Market Fluctuation and Lenovo’s Strategy

    Global PC Market Fluctuation and Lenovo’s Strategy Once in a while after the acquisition of IBM by Lenovo in 2005, Lenovo is currently the second largest PC manufacturer in the world after HP. This major Chinese PC manufacturer has globalized its brand name particularly to the U.S. market. Lenovo should not be able to maintain its market shares without the innovation of its upcoming new products in order to compete with its rivals’ most updated

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    Essay Length: 435 Words / 2 Pages
    Submitted: November 5, 2012 Autor: hricky
  • International Business

    International Business

    Perryman, Mark. Do the Olympics Boost the Economy? Studies Show the Impact is Likely Negative, The Daily Beast, July 30, 2012. Retrieved August 6, 2012, from The daily Beast. http://www.thedailybeast.com/articles/2012/07/30/do-the-olympics-boost-the-economy-studies-show-the-impact-is-likely-negative.html. Mark Perryman conducts research in sport and leisure culture at the Chelsea School, University of Brighton, and he has also authored the book Why The Olympics Aren’t Good For Us, And How They Can Be. The opening of the article describes the enthusiasm of London

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    Essay Length: 773 Words / 4 Pages
    Submitted: November 6, 2012 Autor: Thay
  • The Coop: Market Research

    The Coop: Market Research

    The Coop: Market Research This case is about The Chicken Coop, a quick service restaurant chain (QSR) whose growth has been at about 10% per annum, even during economic downturns. The motto –"We are chicken" reflects their philosophy to provide the best tasting meal around by specializing in the preparation and delivery of chicken. In 1995-for the first time since 1974, sales were down in 20 of the Coop's 76 stores by an average of

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    Essay Length: 728 Words / 3 Pages
    Submitted: November 7, 2012 Autor: Gigi
  • Market Research and Buyer Behavior - Activity: Internet Research

    Market Research and Buyer Behavior - Activity: Internet Research

    Market Research and Buyer Behavior - Activity: Internet Research The primary VALS category is Achievers. This VALS category clearly describes me. This is due to the fact that, as it states an achiever poses goal-oriented lifestyles, and has a firm commitment to his/her family and career and basically that is me. As an achiever I live a conventional life, respect the state of the authority and am politically conservative. Due to my kind of work,

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    Essay Length: 299 Words / 2 Pages
    Submitted: November 8, 2012 Autor: Emily
  • Market Segmentation and Target Market Selection

    Market Segmentation and Target Market Selection

    Market Segmentation and target market Selection: It is one of the most fundamental concepts in marketing. It is the process of splitting customers, or potential customers, in a market into different groups, or segments, within which customers share a similar level of interest in the same or comparable set of needs satisfied by a distinct marketing proposition. It is the division of the market into relatively homogeneous segments of customers; each of these groups, to

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    Essay Length: 659 Words / 3 Pages
    Submitted: November 9, 2012 Autor: lobnaaly
  • Business Case

    Business Case

    When in a management position there will always be a number of challenges that consistently arise in the workplace, in a number of different ways. An issue that the majority of managers have to be conscious of at all times is diversity and the implications that it brings. The aspects that define diversity, or the way that people are different exist on a number of levels, from internal dimensions, to external dimension, and finally organizational

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    Essay Length: 286 Words / 2 Pages
    Submitted: November 10, 2012 Autor: peterhay
  • Online Marketing Buiseness Plan

    Online Marketing Buiseness Plan

    Business idea: Starting a partnership with a big advertising agency by opening a new business unit of online advertising network. Online advertising network is a company that connects web sites that want to host advertisements with advertisers who want to run advertisements. Online advertising network includes 3 departments: 1. Media buying department which is responsible for purchasing time and advertising space on websites for the purpose of advertising. 2. Campaign management department which is responsible

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    Essay Length: 425 Words / 2 Pages
    Submitted: November 10, 2012 Autor: antoni
  • Eth 317 - Business Ethics

    Eth 317 - Business Ethics

    Week 3 Ethics June 7, 2012 ETH 317 In todays society businesses are under the impression that the community owes them for their establishment and for what they bring to the town or city. In the film, Greyston Brownies, I assessed, the film deals with the issues of the direction that Greyston Brownie business was building towards. These issues were very unique and unselfish when considering the state of the economy. While watching the clip

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    Essay Length: 743 Words / 3 Pages
    Submitted: November 10, 2012 Autor: seanmason12
  • Data Warehouse and Business Intelligence

    Data Warehouse and Business Intelligence

    There are many articles you can find regarding the differences between databases and data warehouses. While some consider them to be almost the same with very few differences others go on to provide in depth differences, pros and cons. Data Warehouses contain large amounts of data. Data can be made up of raw or formatted data. Its topics may include organization’s sales, salaries and operational data. It may also include human resource data, inventory data

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    Essay Length: 675 Words / 3 Pages
    Submitted: November 11, 2012 Autor: HUA2011
  • A Promotional Activity Is Integrated to Achieve Marketing Objectives

    A Promotional Activity Is Integrated to Achieve Marketing Objectives

    A promotional activity is integrated to achieve marketing objectives From my view, Vinamit is directing to its main objective that are leading the quality of product. The company always tries to create best quality products by using the high technologies in production although the company can afford high cost. It is quite clearly that the products of Vinamit in Vietnamese market usually are priced higher than the similar others. In fact, that Vinamit is known

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    Essay Length: 319 Words / 2 Pages
    Submitted: November 11, 2012 Autor: mahdi
  • Business Entrepreneurship

    Business Entrepreneurship

    A s I've read every chapters of the book Self Leadership and the one minute manager by Ken Blanchard it seems like it is somewhat related to me not as a student of business entrepreneurship but also  as a young Entrepreneur, who already put up a small business. The book is divided into 3 Parts, particularly about Self Leadership Tricks which consist of Challenge Assumed Constraint, Celebrate Your Points of Power and Collaborate of Success. 

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    Essay Length: 1,377 Words / 6 Pages
    Submitted: November 12, 2012 Autor: cdmarayag
  • The Enterprise as a Need Satisfying Institution in the Free-Market System

    The Enterprise as a Need Satisfying Institution in the Free-Market System

    As we learnt in Business an enterprise is an independent institution established by individuals to make a profit by producing goods or providing services that satisfy the needs of consumers. (BST02 Notes 2012) The essence of business is making a profit and being sustainable. An entrepreneur, who has the initiative to start the business, identifies the needs of consumers and satisfies their needs through the enterprise they have created with their main motive to be

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    Essay Length: 2,573 Words / 11 Pages
    Submitted: November 12, 2012 Autor: MarizanneG
  • Business 202 Court Case Paper

    Business 202 Court Case Paper

    My court case paper dealt with one Mary Sharpski, Michael Shores, and Antonio Ortega on the attempted murder of her husband Frank Sharpski. Antonio Ortega was convicted of attacking Frank Sharpski (known as Rick to others) with a machete in a murder plot sought out by Mary Sharpski his wife and her new boyfriend Michael Shores. Antonio Ortega, showed no emotion when the eight-man, four woman jury found him guilty of attempted murder, conspiracy to

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    Essay Length: 270 Words / 2 Pages
    Submitted: November 13, 2012 Autor: baseball03

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