B2b Marketing Reading List Free Term Papers
1,798 B2b Marketing Reading List Free Papers: 326 - 350 (showing first 1,000 results)
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Strategic Marketing Management
Introduction The organizational configuration of companies or corporations in today’s environments is quite complex. The large companies have the shareholders who periodically elect a board of directors who collectively manage the company's affairs and reach decisions by a majority vote but also have the right to delegate any of their powers, or even the whole management of the company's business, to one or more people selected by them. Under this system it is common to
Rating:Essay Length: 562 Words / 3 PagesSubmitted: March 12, 2012 -
Marketing to the 18 to 24 Year Old Demographic
When asking 18 to 24 year olds how they spend the majority of their free time, a high percentage will respond by saying ‘on the internet’ or ‘surfing the web.’ Because of technological advances, not only are we able to do this from personal computers at home, but we can now access the internet from just about anywhere on smart phones. The World Wide Web has become an important part of most people’s daily lives.
Rating:Essay Length: 804 Words / 4 PagesSubmitted: March 14, 2012 -
Tesco Market Research
Market research is Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition. tesco improve their value for money offer based on shoppers perceptions of all aspects of the shopping experience. These include price, quality, range
Rating:Essay Length: 575 Words / 3 PagesSubmitted: March 15, 2012 -
The Role of Capital Market Intermediaries in the Dot-Com Crash of 2000
The role of Capital Market Intermediaries in The Dot-Com Crash of 2000 What is the intended role of each of the institutions and intermediaries discussed in the case for the effective functioning of capital markets? The roles of institutions and intermediates are: Investment Bank Underwriters: They help entrepreneurs in the actual process of issuing initial public offerings, and they provide advisory financial services, helping the companies price their offerings, underwrite the shares. Besides, they also
Rating:Essay Length: 657 Words / 3 PagesSubmitted: March 19, 2012 -
Starbucks - a Marketing Audit
Starbucks-A marketing audit Executive Summary First of all, introduce marketing environmental analysis. That means definition and discussion on the marketing environmental analysis. Secondly, use marketing audit from internal and external analysis, and then combined with SWOT analysis. Research and select the most important issues to support the theory. Use the information analysis the external and internal. Using the external and internal analysis to produce a SWOT analysis with Starbucks. Finally, give the conclusion and recommendation.
Rating:Essay Length: 1,888 Words / 8 PagesSubmitted: March 21, 2012 -
Marketing Ethics - King’s Glory Education
King’s Glory Education (KGE), one of the largest education corporations in Hong Kong, is a Cram school that offers secondary school students tutorial classes. It mainly focuses on two major local public examinations, namely Hong Kong Certificate of Education Examination (HKCEE) and Hong Kong Advanced Level Examination (HKALE), and teaches students the techniques of answering questions in the examinations. Despite the huge profit this institution generated, its marketing activity is often being criticized as unethical
Rating:Essay Length: 851 Words / 4 PagesSubmitted: March 24, 2012 -
Samples of Generalizations That You Have Read or Heard
Samples of generalizations that you have read or heard 1. New is always better This generalization does not fully satisfy the requirements of the three tests/guidelines. We are not informed of the number of the total population of people saying that ‘new is always better’ or have the preference on new things than old. In fact, we also do not know the how many samples were taken or how many people are included in the
Rating:Essay Length: 351 Words / 2 PagesSubmitted: March 26, 2012 -
Vietnam Laptop Market:
I- ABSTRACT At the present time, the domestic laptop market is very exciting with the participation of various brands along with the variety of products. Therefore, customers have more opportunities to choose their most suitable laptop, but what things they rely on to decide to buy this one or that one? To find out the common criteria that customers often rely on to choose a laptop, we have carried out observations of some large
Rating:Essay Length: 398 Words / 2 PagesSubmitted: March 27, 2012 -
Sample Bank Limited (sbl) Marketing Plan for Golden Years Deposit Accounts
SAMPLE BANK LIMITED Marketing Town, Business Land Marketing Plan for Golden Years Deposit Accounts by Keith Inniss Research, Planning and Product Development Department Submitted in fulfilment of the requirements of the Integrative Project course of the Professional Marketing Program (Institute of Business Land) Academic Supervisor: Dr. K Marketing SAMPLE BANK LTD Marketing Plan for Golden Years Deposit Account Contents Executive Summary 2 1. Introduction 3 1.1 Background 3 1.2 Purpose and Objectives 3 2. Analysis
Rating:Essay Length: 4,365 Words / 18 PagesSubmitted: March 28, 2012 -
McDonalds Marketing Strategies
Since the 1960’s McDonalds have lead the industry when it comes to customer driven marketing, however due to a slump in sales figures between 1995 and 2005 the fast food giant was forced to overhaul its marketing strategies in order to capture value from its customers and revive its brand loyalty. The main target segments for McDonalds are children, teenagers, and families with young children and have more recently been expended to include business people
Rating:Essay Length: 477 Words / 2 PagesSubmitted: March 28, 2012 -
Read the Exchange Rate Policy at the Monetary Authority of Singapore
Read the Exchange Rate Policy at the Monetary Authority of Singapore”. Your team should be prepared to discuss the case and the following questions. • Why and how are the capital and current account tied together so closely? There is an intrinsic relationship between the current account and capital account and they function like a balance sheet, in the effect that they have to net out to zero • What is a real exchange rate?
Rating:Essay Length: 566 Words / 3 PagesSubmitted: March 29, 2012 -
Mktg 402 Marketing Strategy
MKTG 402 MARKETING STRATEGY CASE DISCUSSION QUESTIONS You are asked to write a case report (one per group) on one of the cases below. Please refer to the group lists to look up which case you are assigned to. Your report should not exceed 6 double spaced typewritten pages (12 points font). You may include up to 3 pages of exhibits if you prefer so. Below are some questions to guide your thinking. You are
Rating:Essay Length: 305 Words / 2 PagesSubmitted: April 1, 2012 -
Mary’s Transportation Strategic Marketing Plan
Abstract Whenever a new business venture is started a marketing strategy has to carefully be planned in order to ensure the success of an operation. Failure to do that will certainly result on the failure of the operation. The following is a marketing plan that will allow Mary’s transportation to be a success. Strategic Marketing Plan: Mary’s Transportation Introduction Mary’s transportation is a transportation service that will give working parents the ability to have a
Rating:Essay Length: 2,411 Words / 10 PagesSubmitted: April 3, 2012 -
Kudler Fine Foods Marketing Research
Kudler Fine Foods Marketing Research Kathy Kudler was I very busy business women that got tired of traveling and on her spare time she did gourmet cooking to relieve her stress. Kathy decided to open a shop and so in six months the first Kudler Fine Foods opened on June 18, 1998. Kathy was doing really good and around 2000 she had her second store open and in one year later Kathy open a third.
Rating:Essay Length: 716 Words / 3 PagesSubmitted: April 4, 2012 -
Telecom Market in Bangladesh
Watson, come here: I want you.” This was the first message ever transmitted from one place to another, through a device called telephone. American genius, Alexander Graham Bell (1847-1922) along with his assistant Thomas Watson invented the device. It was March 10, 1876, an important day for human civilization, the first step towards developing means of communication. Today, telephone is a part of our everyday life. Nowadays, the phone is not only used for making
Rating:Essay Length: 310 Words / 2 PagesSubmitted: April 4, 2012 -
Dhonuk Marketing in an Emerging Market
Dhounk.com: Marketing in an Emerging Market Key Issues: The key issues that dhonuk.com face right now following its in-depth survey: • Formulating a clear positioning strategy in market like India where art was not a commonplace consumer item. • Dhonuk.com must decide what their focal target market will be. • Does Dhonuk.com want to focus on the interactive “social media” setting of their site or be place for consumers to research and buy art? Key
Rating:Essay Length: 908 Words / 4 PagesSubmitted: April 9, 2012 -
Electric Vehicle Market Options
Electric vehicles are a new technology that is fast becoming a viable alternative to vehicles that are power by fossil fuels. One of the early developers and technological leaders in EV development is THINK. THINK is a company that started in 1973 in Norway as a reaction to the 1973 international energy crisis. Since 1973, the company has gone bankrupt three times. However, as a result of their nearly 30 year history, THINK is loaded
Rating:Essay Length: 331 Words / 2 PagesSubmitted: April 10, 2012 -
Marketing Strategies and Future Development Plans of Splenda
Marketing Strategies and Future Development Plans of Splenda Splenda has experienced tremendous growth since it was first approved in 1998 and commercialised shortly afterwards in 1999, to become the outright leader of the artificial sweetener market and second in the global sugar/sweetener market (Splenda.com 2011). Unfortunately since attaining a peak of 70% in 2006-2007, the market share of Splenda has been fluctuating in the last years between 60-65% (Heller 2006). The major aim of the
Rating:Essay Length: 1,314 Words / 6 PagesSubmitted: April 12, 2012 -
To Have an Understanding of the Impact of Market Efficiencies on Financial Statements
(A) (i) “In a stock exchange which is semi-strong efficient, it would be impossible, except by bad luck, to select investments which would continually lose more than the average investor in the same market in the same period. Even the most inept investor couldn’t consistently do worse than average.” Semi-strong efficiency is a form of efficient marketing hypothesis (EMH) that states that “all public information is calculated into a stock’s current share price. Neither fundamental
Rating:Essay Length: 1,569 Words / 7 PagesSubmitted: April 13, 2012 -
A Study on the Visibility of Tesco Entering the Argentinian Market
The Feasibility of Tesco Entering the Argentine Market 1.0 Introduction: Tesco Plc is a giant British retailing corporation, well-known for creating values to costumers. The company was established in 1919 by Jack Cohen and in recent years has taken a strategy of growth and has extended its operation to 14 countries including China, Hungary, Japan, South Korea, UK, USA, Thailand and others (Tesco plc, 2009). It has also diversified its business and gone to non
Rating:Essay Length: 3,049 Words / 13 PagesSubmitted: April 14, 2012 -
Hong Kong Marketing Brief
1.0 Introduction Hong Kong is situated on the southeast coast of China at the mouth of the Pearl River facing the South China Sea. It is a Special Administrative Region of the People's Republic of China. It is composed of Hong Kong Island, Kowloon, the New Territories, and numerous small islands (Hong Kong Tourism Board 2007). This report will analyse Hong Kong in relations to its economic situation, trade agreements and goods imported/exported and why
Rating:Essay Length: 849 Words / 4 PagesSubmitted: April 14, 2012 -
Str 581 - Dell Marketing Case
Running head: WEEK 4 INDIVIDUAL PAPER 1 Week 4 Individual Paper STR/581 MJ Meade July 31, 2011 Professor Deborah Bowen WEEK 4 INDIVIDUAL PAPER 2 Dell’s recipe to success is based on its belief of made to order PC configurations to meet the exclusive requests of the consumers and its competent circulation system based on build-to-order manufacturing. The small price of their products, their straightforward customer relationships, and effective mixture played a principal act in
Rating:Essay Length: 1,198 Words / 5 PagesSubmitted: April 23, 2012 -
Vistagy Marketing and Communication Strategy
A proper marketing and communication strategy is essential to a company’s survival. Vistagy is unlike regular brick and mortar or product sales type companies and require heavy and very creative marketing to reach its target customers. Its target customers are in the aerospace, wind energy and the automotive industries and the best way to reach them that is employed by Vistagy uses various communication channels to attain and support the marketing objectives of its sales
Rating:Essay Length: 443 Words / 2 PagesSubmitted: April 23, 2012 -
Credit Market: A Greater Impact Than the Stock Market Speech
Credit Market: A greater impact than the Stock Market A Complex Tangled Mess Current Market Turmoil -Credit Default Swaps (CDS) -Failing investment companies and banks -Frozen lending Credit Default Swaps (CDS) -Act as insurance on bonds and other debt -Not guaranteed, A lack of protection -Currently $62 Trillion compared to $1 Trillion a decade ago Failing Investment Companies & Banks Frozen Lending -Fallen values -Lack of interbank trading -Loss of liquidity A Complex Tangled Mess
Rating:Essay Length: 421 Words / 2 PagesSubmitted: April 26, 2012 -
Whole Foods Market - Corporate Social Responsibility
Whole Foods Market Corporate Social Responsibility (CSR) policies are fully implemented in their core values, and those values influence the company’s marketing strategies and daily operations. The six core values are “Selling the highest quality of natural and organic products available, Satisfy and entertain their customers, Support the company’s team members happiness and excellence, Create wealth through profits & growth, Invest in communities and the environment, and last create continuous win-win partnerships with suppliers (Whole
Rating:Essay Length: 306 Words / 2 PagesSubmitted: April 26, 2012