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1,798 B2b Marketing Reading List Free Papers: 351 - 375 (showing first 1,000 results)

Last update: April 21, 2017
  • Training for Excellence at Wegman's Food Market

    Training for Excellence at Wegman's Food Market

    1. Discuss how training at Wegman’s’ is related to its organizational needs. An effective training system is a set of processes designed to transform organizational inputs into output that meets organizational needs. According to Noe, Hollenbeck, Gerhart & Wright, 2009, “training consists of an organization’s planned efforts to help employees acquire job-related knowledge, skills, abilities and behaviors with the goal of applying these on the job.” Training at Wegman’s’ used the strategic human resource management

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    Essay Length: 1,095 Words / 5 Pages
    Submitted: April 26, 2012 Autor: A2engram
  • Goodyear Aquatred - Marketing Plan

    Goodyear Aquatred - Marketing Plan

    CANALI DISTRIBUTIVI: Quale/Quali? Eventualmente, quando? 1. Sviluppare ulteriormente il canale small independent dealers: (a) potenziando l’assistenza degli area sales manager; (b) facendo formazione agli independent dealers, trasferendo così una ragionata/controllata cultura del prodotto Goodyear ed una politica comune di vendita (oggi assente); (c) rafforzando il legame con Goodyear “concedendo” agli independent dealers strategici (per fatturato o posizionamento geografico) il riconoscimento di “venditore/installatore autorizzato/specialista/consigliato Goodyear”. Vedasi inoltre punto 3. 2. Mantenere Il canale manufacturer outlets solo

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    Essay Length: 591 Words / 3 Pages
    Submitted: April 30, 2012 Autor: federico74
  • Schindlers List

    Schindlers List

    Schindlers list directed and produced by Steven Spielberg in 1993, winner of seven academy awards, for best picture , best director. The film is about a germen businessman Oskar Schinlder, who saved more than a thousand Jewish refugees during the holocaust in World War II by hiring them onto his factory. He starts a company to make cookware and utensils, using flattery and bribes to win military contracts, and brings in accountant and financier Itzhak

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    Essay Length: 321 Words / 2 Pages
    Submitted: May 1, 2012 Autor: jacobalkafif
  • Equity Theory in Marketing

    Equity Theory in Marketing

    Executive Summary Die Arbeit „Equtiy-Theorie im Marketing“ befasst sich mit der (distributiven) Gerechtigkeit in ökonomischen Austauschbeziehungen. Ziel ist es, dem Leser zu vermitteln, welche Handlungen Kunden in einer Beziehung als fair wahrnehmen, wie sie auf Unfairness reagieren und welche Erkenntnisse das Marketingmanage-ment daraus gewinnen kann. Dazu wird als erstes ein theoretischer Überblick über die Equity-Anätze von Homans, Adams und Walster, Berscheid & Walster sowie deren Kritik und Weiterentwicklungen gegeben. Im nächsten Schritt wird die Struktur

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    Essay Length: 310 Words / 2 Pages
    Submitted: May 1, 2012 Autor: xever87
  • Arguments in Favor of Free Market System of Resource Allocation

    Arguments in Favor of Free Market System of Resource Allocation

    1a) Arguments in favor of free market system of resource allocation. “A major source of objection to a free economy is precisely that group thinks they ought to want. Underlying most arguments against the free market is a lack of belief in freedom itself.” (Milton Friedman) A free market system is essentially an economy in which the buyers and sellers of goods and services are solely responsible for their exchanges. Each transaction is a voluntary

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    Essay Length: 2,542 Words / 11 Pages
    Submitted: May 2, 2012 Autor: RB123456
  • Causes of the Existence of Unappreciated Multi-Level Marketing Companies in Ho Chi Minh City

    Causes of the Existence of Unappreciated Multi-Level Marketing Companies in Ho Chi Minh City

    I. Abstract In Vietnam, with the development of the economy, Multi-level Marketing experienced was at a particular position in business models. MLM companies, however, could not expand their brands widely because of several problems. An aim of our research was to determine what the reasons were toward attitude of consumers. We have carried out observations of MLM companies in Ho Chi Minh City, along with conducting a survey (questionnaire) on some groups of theirs customers.

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    Essay Length: 1,681 Words / 7 Pages
    Submitted: May 5, 2012 Autor: thaopham1103
  • Define Marketing

    Define Marketing

    Emily Ellis APM College of Business and Communication. Abstract The following external Marketing environment audit analyses the factors effecting NV Lifestyle Salon operating functions that are not with direct control of the business. The macro environment firstly outlines broad environmental aspects by using the P.E.S.T.C. analysis, (POLITICAL, economical, social, technological and cultural.). Then the microenvironment looks at topics concerning industry trends and many consumer focused issues. The use of a Porters Five Forces analysis enables

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    Essay Length: 3,434 Words / 14 Pages
    Submitted: May 8, 2012 Autor: eellis
  • Marketing Strategy

    Marketing Strategy

    1.0 Introduction The modern business more and more starts to be orientated in to the consumers. They take a crucial place in every organization business. Because of that the consumers start to be more demanding of the products that are offered to them. In that reason the competition between the different organizations starts to be more sophisticated. We see that the companies start to look more in to the consumer problems, needs and wants problems,

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    Essay Length: 2,003 Words / 9 Pages
    Submitted: May 11, 2012 Autor: teo1990
  • Monopolistically Competitive Market

    Monopolistically Competitive Market

    Monopolistically competitive market Dwight Frazier ECO204: Principles of Microeconomics Instructor: Harvey Criswell 10/17/2011 A monopoly is a market structure when there is one dominant producer in the industry with many consumers. There are many consumers of the goods produced and given that there is no competition in the industry, the monopolist firm makes profits both in the short-run and the long-run. Monopoly when viewed in the social sense offers more bad than good. In the

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    Essay Length: 1,006 Words / 5 Pages
    Submitted: May 12, 2012 Autor: frazierd
  • Situation Analysis -- Marketing Environment Forces Impacting Product/service

    Situation Analysis -- Marketing Environment Forces Impacting Product/service

    The company I picked was KevlarbodyAmour. In the 1970's, one of its most significant achievements in the development of body amour was the invention of the DuPont's Kevlar ballistic fabric. The Fabric was originally intended to replace steel belting in vehicle tires. Kevlar is one of the U.S. Military top providers for body amour as well as flap jackets used for bomb squads. This company is a very good marketer, not only does it provide

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    Essay Length: 1,301 Words / 6 Pages
    Submitted: May 13, 2012 Autor: LETHAL
  • Kraft Foods Taget Marketing Paper

    Kraft Foods Taget Marketing Paper

    Kraft foods have lines that date back to 1767. Throughout the company’s history, it has been shown that the company has made great strides for growth. Mr. James L. Kraft began a wholesale cheese distribution service in 1907; it started by delivering cheese to businesses in Chicago via horse and buggy. Through some ups and downs, the company became incorporated in 1907 and within 7 years, they offered 31 varieties of cheese and became the

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    Essay Length: 984 Words / 4 Pages
    Submitted: May 16, 2012 Autor: CodyMiller
  • Case Method in Marketing Management

    Case Method in Marketing Management

    The Case Method in Marketing Management1 The mere act of listening to wise statements and sound advice does little for anyone. In the process of learning, the learner's dynamic cooperation is required. Such cooperation in students does not arise automatically, however, it has to be provided for and continually encouraged.2 Cases offer a chance to participate in real-life business problems and to make decisions actually faced by managers. A case is a “slice-of-life” from an

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    Essay Length: 949 Words / 4 Pages
    Submitted: May 19, 2012 Autor: blueking
  • Ikea Taken a Standardization Approach or an Adaptation Approach in Its Markets Around the World

    Ikea Taken a Standardization Approach or an Adaptation Approach in Its Markets Around the World

    2- Has IKEA taken a standardization approach or an adaptation approach in its markets around the world? Do you think the company’s approach is the right one for the future? Explain 3- IKEA main approach is standardization with a small degree of an adaptation approach. They use a global strategy which is when they offer the same products with the same marketing strategy in national markets. (Wild). It is the basis of standardization which is

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    Essay Length: 326 Words / 2 Pages
    Submitted: May 23, 2012 Autor: khawlamohammed
  • Stargetic Alliance - a Way to Enter a New Market

    Stargetic Alliance - a Way to Enter a New Market

    STRATEGIC ALLIANCE Introduction Strategic alliance as the word itself explain is the alliance made my corporate houses in order to achieve a better position in the new market or create a new dimensions and better positioning in the existing market. As said “an alliance is a cooperative agreement or association between two or more independent enterprises, which will manage one specific project, with a determined duration, for which they will be together in order to

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    Essay Length: 1,800 Words / 8 Pages
    Submitted: May 24, 2012 Autor: shreyashchat
  • Direct Marketing

    Direct Marketing

    Direct Marketing Talya Pecen Week 7 What I found interesting: This week I found the ‘Customer lifetime value’ interesting as I did not realise how much one customer could contribute to the business’s revenue over a period of time, I had never thought of it like that. It shows that having a returning customer is more important to keep than always aiming to attract new customers, although new customers is very important, it’s still important

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    Essay Length: 1,273 Words / 6 Pages
    Submitted: May 26, 2012 Autor: tpecen
  • Brownfield Entry in Emerging Markets

    Brownfield Entry in Emerging Markets

    target firm as it is more beneficial to take over an existing firm's operations and niche compared to expanding on its own). Secondly, this approach combines resources from both parties involved so that the foreign party dominates in the activities following integration. ''Brownfield investors often pursue strategic objectives that assign the acquired firm a clearly defined role within the MNE network, which may require the affiliate to pursue entirely new functions, product lines, or markets

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    Essay Length: 431 Words / 2 Pages
    Submitted: May 27, 2012 Autor: rebecca
  • Market Area Theory

    Market Area Theory

    Market area theory: firm’s market area is defined as the area over which the firm can under price its competitors. The firm’s net price is the sum of the price changed by the store and travel costs. Price with a monopolist: (graph). Profit maximizing is the quantity at which marginal revenue equals marginal cost. Entry and competition: Firm entry decreases sales volume and profit per firm because when firms entry the demand curve shit left.

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    Essay Length: 1,776 Words / 8 Pages
    Submitted: May 27, 2012 Autor: linchuhao
  • Whole Foods Market in 2008: Mission, Core Values, and Strategy

    Whole Foods Market in 2008: Mission, Core Values, and Strategy

    Whole Foods Market in 2008: Mission, Core Values, and Strategy 1. What are the chief elements of the strategy that Whole Foods Market is pursuing? The chief elements of the strategy that Whole Foods Market is pursuing are to establish their company as a market leader of natural and organic super markets. They are looking to accomplish this by offering the highest quality, naturally preserved food to the world market and eventually become an international

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    Essay Length: 2,420 Words / 10 Pages
    Submitted: May 29, 2012 Autor: Nick
  • Introduction to Marketing-P5

    Introduction to Marketing-P5

    Miriam Emedon P5 HSA Ratios are calculations that display the information from the accounts in a different way that is easier to analyse business activities. It can sometimes be helpful to have a phrase book when looking at the set of accounts as terms vary from accountant to accountant. Ratios are important because they can take the complex accounts and turn them into simple figures that show how well a certain area of the business

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    Essay Length: 384 Words / 2 Pages
    Submitted: May 31, 2012 Autor: miamiriam
  • Red Bull Marketing Plan

    Red Bull Marketing Plan

    1. RED BULL EXECUTIVE SUMMARY Red Bull is a marketing brand based in Austria selling the energy drink. Its revenue has increase to over 15% since 2006 Today’s democratic and ever growing market, Red Bull competitors are over 228 and by 2013 the energy drink market is expected to grow up to 64.3% to a value of £44.3 billion (Datamonitor PLC 2008). Red bull uses strategy of doing business from country to country, a strategy

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    Essay Length: 7,283 Words / 30 Pages
    Submitted: June 2, 2012 Autor: mobbdence
  • Nestle Malaysia Marketing Strategy Part 2

    Nestle Malaysia Marketing Strategy Part 2

    Results / Performance On behalf of the Board of Directors, I am pleased to present the Annual Report of Nestlé (Malaysia) Berhad for the fi nancial year ended 31 December 2008. The year under review will go down in our corporate history as one of the most trying we have seen in recent times. The levels of volatility and turmoil globally have not been experienced since the Great Depression and we are all clearly in

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    Essay Length: 291 Words / 2 Pages
    Submitted: June 4, 2012 Autor: ajoysempoi89
  • Marketing Plan-Marketing Mgr/healthcar Mgr

    Marketing Plan-Marketing Mgr/healthcar Mgr

    MARKETING PLAN PROFESSIONAL OBJECTIVE: e-Commerce Global Marketing Management Manage global marketing e-commerce specializing in marketing communications. Specific responsibility for new brand marketing that involves all media channels Preferred functions include: Director of International Marketing Vice President, Global Marketing Marketing & Communications Manager Media Marketing Director POSITIONING STATEMENT Expertise developing branding programs, which capture market share in both vertical and horizontal markets. Direct new brand marketing programs introducing Web services to vertical markets. Implemented $1.4M promotion

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    Essay Length: 491 Words / 2 Pages
    Submitted: June 5, 2012 Autor: andrey
  • Global Market Research

    Global Market Research

    Global Market Research Case In the case study 3-2, Sperry/MacLennan Architects and Planners is considering taking their firm global by expanding into the United States. The firm specializes in recreational facilities and is contemplating branching out to expand their market and opportunities. Mitch Brooks a junior partner is by some of the slowing down of the market and intends to present the expansion plan to the directors in their October meeting. Drew Sperry is one

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    Essay Length: 842 Words / 4 Pages
    Submitted: June 7, 2012 Autor: moto
  • Marketing Strategy

    Marketing Strategy

    Project Introduction Field Project Title Convergence of products and features loading are widespread in consumer market (camera phones, print/scan/copy/fax machines etc.). When do people prefer converged products to dedicated products? Converged Products The definition of converged product is fairly straightforward from the project title. However we would like to explain it in a little more depth as the research would be based on this description/definition. The idea of a converged product is different from having

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    Essay Length: 1,109 Words / 5 Pages
    Submitted: June 8, 2012 Autor: niraj_mod
  • Whole Foods Market in 2008

    Whole Foods Market in 2008

    Whole Foods Market is the largest natural, organic and health food supermarket in the United States. The company has a strong workforce of 32000 employees and runs 172 stores in the United States, Canada, and the United Kingdom. John Mackey first started the company as a natural grocery store in 1978. The store unsuccessful to meet most wanted results due to its small location, which facilitated only limited to a small assortment. Furthermore, the store

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    Essay Length: 1,096 Words / 5 Pages
    Submitted: June 8, 2012 Autor: andrey