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Last update: February 12, 2015
  • The Impact of Social Media When Building a Brand

    The Impact of Social Media When Building a Brand

    With the modern times and the evolution of the internet technologies, customers’ behaviors are being more complex to follow. Companies nowadays use modern marketing, they take advantage of the opportunities offered to them by the existence of social networks, which are effective in interacting with customers and entertain good terms with them, they may also help to gather consumers’ feedbacks and find ways to overcome the troubles they encounter with the brand. Furthermore, using social

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    Essay Length: 762 Words / 4 Pages
    Submitted: April 22, 2012 Autor: enesrine89
  • Managing Different Culture in an Organization

    Managing Different Culture in an Organization

    Abstract The tenacity of this paper is to explain how we can manage different culture in an organization. As many organizations have knowledge that communication with people of different cultures is especially challenging. Furthermore, research shows us how cultures can provide people with ways of thinking, ways of seeing, hearing, and interpreting the work environment. Thus the same words can mean different things to people from different cultures, even when they talk the same language.

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    Essay Length: 1,279 Words / 6 Pages
    Submitted: April 22, 2012 Autor: lynda1799
  • Environmental Risk Management at Chevron Corporation

    Environmental Risk Management at Chevron Corporation

    Environmental Risk Management at Chevron Corporation 1. Chevron positioned itself as a responsible steward of the natural environment, interconnecting responsibility with the improvement of company financial performance against its’ strongest competitors (Environmental risk Management at Chevron Corporation 1999). This focus bears trade-offs between the environmental investments of risk management with short-term cash flow and competes with other company investments. First, problems arose with respect to environmental expenditures in 1997; did they spend too much or

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    Essay Length: 902 Words / 4 Pages
    Submitted: April 23, 2012 Autor: baileyha
  • Portfolio Management

    Portfolio Management

    Background of Marconi's Family: The Marconi's family consists of 3 members, the parents and one son. Both parents are in early fifties aiming to retire within 10 years their son is 19 years old pursuing his education in a college. The parents fall under the consolidation investment phase concluding that their income derived from their annual salaries (100,000 $) covers their living expenses (including their son's college expenses). The parents are saving 25.000 $/ year

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    Essay Length: 830 Words / 4 Pages
    Submitted: April 23, 2012 Autor: shbaro24r
  • Implementing Revenue Management

    Implementing Revenue Management

    To: Management team Date: 19-01-2012 Subject: Implementing Revenue Management To improve our hotel and to keep up with the competition we have to keep developing new strategies. At this moment we are not using our guests information to the fullest and by using all this information we can improve our Revenue. We have decided to implement a revenue management department in our company. In this memo I will explain you what revenue management is and

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    Essay Length: 914 Words / 4 Pages
    Submitted: April 24, 2012 Autor: martijn08091992
  • Global Challenges in Corporate Finance and Treasury Management - Centralization and Internationalization

    Global Challenges in Corporate Finance and Treasury Management - Centralization and Internationalization

    Treasury managers in many multinational corporations currently face huge challenges in managing transactions across multiple locations and time zones while working with many outside banks due to the fact that the greater the geographic stretch of a company, the more difficult it is to access and track accurate and timely cash flow information. Centralization of treasury activities then offers companies the ability to achieve higher efficiencies, greater transparency and access to real time information across

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    Essay Length: 622 Words / 3 Pages
    Submitted: April 26, 2012 Autor: benitezalexandra
  • Cross-Cultural Management Analysis

    Cross-Cultural Management Analysis

    1. National Culture Values (Hofstede’s Dimensions) In my opinion, all of the national culture values, such as those of Vietnam, U.S. and Peru, should be contributing to the issues at Saxton Instruments. It was observed that during lunch, both Vietnamese and Peruvian groups sat apart and spoke in their native languages; and at the annual company summer picnic and winter holiday party, both groups also sat separately. Vietnamese assemblers selected data from what they observed

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    Essay Length: 2,044 Words / 9 Pages
    Submitted: April 27, 2012 Autor: geogiana
  • Project Managment

    Project Managment

    Discuss the rationale why organizations should not solely rely on ROI to select projects. Financial criteria, like ROI alone, will not ensure that selected projects contribute to the mission and strategy of a firm. Other considerations such as developing new technology, public image, brand loyalty, ethical position, and maintaining core competencies should be considered. Furthermore, it is difficult or next to impossible to assess ROI for many important projects (e,g., Y2K projects). While ROI is

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    Essay Length: 859 Words / 4 Pages
    Submitted: April 28, 2012 Autor: JACKSON5525
  • What Do You Think Are the Three Key Lessons That Granum Has Learned to Date About Human Resources Management in Russia?

    What Do You Think Are the Three Key Lessons That Granum Has Learned to Date About Human Resources Management in Russia?

    1. What do you think are the three key lessons that Granum has learned to date about human resources management in Russia? Lesson #1: Payment systems in Russian and foreign companies are different and cheaper. In comparison with Western companies, salary levels in Russia are 10 times lower than salaries in multinational companies. This statement should be approached carefully and avoid thinking that low salaries mean more employee recruitment, instead it should follow the principle

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    Essay Length: 295 Words / 2 Pages
    Submitted: May 1, 2012 Autor: kaliyas
  • Strategic Management and Leadership

    Strategic Management and Leadership

    Strategic Management and Leadership SM0374 Your Undergraduate Programme Learning Goals At the end of your programme of study you will be: 1. Knowledgeable about the theory and practice of international business and management 2. Skilful in the use of personal, professional and managerial techniques and processes 3. Employable as graduates 4. Aware of ethical issues impacting on business and professional practice All of the learning that takes place within modules is designed to enable you

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    Essay Length: 262 Words / 2 Pages
    Submitted: May 6, 2012 Autor: ericmon
  • Principles of Scientific Management

    Principles of Scientific Management

    In the book "Principles of Scientific Management, Taylor proposed the basic idea of ​​scientific management, the basic content and scientific management methods. The basic idea of ​​scientific management, Taylor specialization, standardization, optimization, and other management ideas. In the basic aspects of scientific management, Taylor enterprise operations management, organizational management and a comprehensive exposition. Including the selection and training of workers, the standard operating conditions, clearly stipulates the amount of work to establish the incentive difference

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    Essay Length: 1,156 Words / 5 Pages
    Submitted: May 7, 2012 Autor: xiongtuo
  • "to Build a Fire" by Jack London

    "to Build a Fire" by Jack London

    “To Build a Fire” by Jack London portrays through visual imagery and metaphors a battle against the relentless fist of nature and its unpredictability. London stresses how feeble man is compared to nature and even hints at the theories of Charles Darwin on survival of the fittest and natural selection. Throughout the story the dog that travels with the man cleverly represents instinct rather than simple intellectualism. Jack London consistently shows throughout the text how

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    Essay Length: 384 Words / 2 Pages
    Submitted: May 8, 2012 Autor: gsrehnert
  • Enterprise Management

    Enterprise Management

    Submission Stage 2 - Strategic Analysis As part of the strategic management process, a company must take into consideration a strategic analysis as well. Anthony E. Henry believes a strategic analysis involves an analysis of the general environment and the competitive environment. Strategic analysis also deals with the organisations internal environment. It allows the organization to evaluate how well it is positioned to exploit the opportunities in its external environment. (Anthony E. Henry 2011) Strategic

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    Essay Length: 492 Words / 2 Pages
    Submitted: May 9, 2012 Autor: smithy_toon
  • Team Management

    Team Management

    The first problem present in the case is the conflicting organisational cultures of Peirce and Winehouse (P&W) and Big Blue; an issue which since their merger seven years ago has still not been addressed. An organisational culture is the values and assumptions shared within an organisation (Book). Big Blue has a unique corporate history based upon technology and an assumption among its employees is to stress technologically based solutions that generate greater revenue for the

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    Essay Length: 685 Words / 3 Pages
    Submitted: May 12, 2012 Autor: hoangnghia7611
  • Script for Orienting New Employees

    Script for Orienting New Employees

    Script for orienting new employees: Hello all, my name is Nicole Davis, I am the Human Resources director and I would like to welcome you all to the first day of our orientation workshop. I would like to first welcome you all to our company and congradulate you all on your first step to growing with our family. As a Patient Care Techinican’s you will have many resonsabilites and will support not only our doctors

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    Essay Length: 565 Words / 3 Pages
    Submitted: May 15, 2012 Autor: luckyyou1014
  • Sony Management Project

    Sony Management Project

    Executive Summary Sony's current financial difficulties are tied into its corporate culture which was stated over 30 years ago. With such a large multinational corporation, greater planning and more use of strategies should be pursued. Sony could start with the implementation of a new mission statement, with profit and benefits of the company tied more closely to everyday operations. Internally, the four forces, the management, the designers, the production and the marketing should achieve better

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    Essay Length: 460 Words / 2 Pages
    Submitted: May 17, 2012 Autor: lily24
  • Case Method in Marketing Management

    Case Method in Marketing Management

    The Case Method in Marketing Management1 The mere act of listening to wise statements and sound advice does little for anyone. In the process of learning, the learner's dynamic cooperation is required. Such cooperation in students does not arise automatically, however, it has to be provided for and continually encouraged.2 Cases offer a chance to participate in real-life business problems and to make decisions actually faced by managers. A case is a “slice-of-life” from an

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    Essay Length: 949 Words / 4 Pages
    Submitted: May 19, 2012 Autor: blueking
  • Conflict Management Synopsis

    Conflict Management Synopsis

    PAREXEL International (hereafter referred to as PXL) is a multi-national organization of American origin, specializing in clinical studies by means of testing medications for larger pharmaceutical companies. Our focus is on PXLs subordinate office in Frankfurt, which consists of two major departments, namely clinical operations and project management. All major decision making procedures are conducted in the US in a rights based manner, according to rules and regulations. The year 2007 marked the incorporation of

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    Essay Length: 1,205 Words / 5 Pages
    Submitted: May 20, 2012 Autor: tipe09ac
  • Project Management Example Brief

    Project Management Example Brief

    Outline Project Definition King Saud University is lacking in the department of Business Administration an energy efficient, global technology equipped facility, for the fostering of business learning and development. The AlRashed Company plans to provide its client, King Saud University, with a state-of-the-art building facility that will simultaneously, cut energy expenses while adding to the University a new department and building to house the expanded Business Administration learning operations. Project Integration Management There are two

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    Essay Length: 980 Words / 4 Pages
    Submitted: May 20, 2012 Autor: JackMihoff
  • The Very Model of a Modern Senior Manager

    The Very Model of a Modern Senior Manager

    Case summary Barker foods, the well-known dessert and snacks manufacturer had faced the huge problem when Doug Lothian was fired from the causes of aggressively argument in the meeting. Since Doug had been an outstanding employee with the great performance for all along, this incident made Barker consider about standardize the Competency modeling. This very Competency modeling is insists by definition of preferred leader’s traits of behavior, competency model, specifics instruction and outcome. But during

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    Essay Length: 479 Words / 2 Pages
    Submitted: May 21, 2012 Autor: Masha
  • Short Case Management

    Short Case Management

    XMGT/216 05/07/2012 Short-Case Management There are a few ethical issues being brought to light in this case study managing up and across. The first of these issues is that the manager in this story needs to show honesty and truthfulness to Jessica in regards to her attitude and behavior that she is displaying at work and to the employees she works with. In any business, it is the manager’s duty to ensure that you know

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    Essay Length: 284 Words / 2 Pages
    Submitted: May 21, 2012 Autor: wmelick0868
  • Financial Management

    Financial Management

    Chapter 2 E2-1: 1. Common Stock is issued for $500,000 in cash (Financing-under statement of shareholder’s equity) 2. Twenty units of inventory are sold for $50 each (Operating- under assets in the balance sheet) 3. Employee wages are paid. (Operating-Cash paid to employees under Cash in a balance sheet) 4. A new warehouse facility is purchased. (Investing-under assets in property, plant and equipment on a balance sheet. 5. Principle payments on outstanding debt are paid.

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    Essay Length: 303 Words / 2 Pages
    Submitted: May 30, 2012 Autor: jguevara
  • Understanding the Strategic Management Link: External Environment

    Understanding the Strategic Management Link: External Environment

    Understanding the Strategic Management Link: External Environment Introduction The purpose of this literature review is to broaden the knowledge and thought processes in relation to the link between the external environment and an organisation’s business strategies. It is argued that strategic management success is based on how the key strengths are leveraged to exploit the best opportunities, while at the same time, minimise exposure of the critical weaknesses to the serious threats in the external

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    Essay Length: 1,904 Words / 8 Pages
    Submitted: May 30, 2012 Autor: dmaukema
  • People and Organisation Management

    People and Organisation Management

    . Application Essay; • Critically analyze the theoretical background and the application of one of the many concepts you have learned in this module. • This can be a project in which you were involved in motivating people in your organizational setting, or it could be Team building or Leadership or any other concept. • Consequential analysis and learning from either successes or failures of such projects are equally valuable. • Agree the topic beforehand

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    Essay Length: 303 Words / 2 Pages
    Submitted: June 1, 2012 Autor: ghizou
  • Case Management Executive Summary

    Case Management Executive Summary

    Court Management Executive Summary The problem-solving and traditional roles of the judge can be at odds ethically, philosophically, and managerially. Communities have high expectations of the courts. They expect the courts to deliver reform, rehabilitation, control, and cure of substance abuse, and behaviors, and conditions. Social problems cannot be solved at all times. For example, as a result of federal funding mental health courts have proliferated. However, advocates highlight that mental illness may be treatable;

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    Essay Length: 314 Words / 2 Pages
    Submitted: June 1, 2012 Autor: dirtyred1771