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  • Socrates Case

    Socrates Case

    Socrates was a phenomenal human being, who was greatly interested and influential in the development of Greek philosophy. Socrates, starting his life out about 471 B.C. was first educated in gymnastics and music. Years down the road, Socrates became highly interested in geometry and astronomy. H then because to study different types of methods and doctrines of Greek leaders. Not too much is known from Socrates early childhood, but what is known, is that he

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    Essay Length: 1,995 Words / 8 Pages
    Submitted: October 31, 2011 Autor: jesslawton77
  • A Strategy Serving Global Production Networks

    A Strategy Serving Global Production Networks

    ABSTRACT Container shipping lines are well aware of the growing importance of global production networks. While continuing to focus on improving the fundamentals, many shipping lines have developed a keen interest in other segments of the logistics and transportation market to offer integrated and worldwide services to global production networks. This paper aims to assess the overall level of freight integration in thirty-four shipping lines, and provides an insight into the extent to which freight

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    Essay Length: 2,112 Words / 9 Pages
    Submitted: October 31, 2011 Autor: manwithbass
  • Marketing Research: Kudler Fine Foods

    Marketing Research: Kudler Fine Foods

    Marketing Research: Kudler Fine Foods Amber Nothem MKT/421 - MARKETING August 23, 2011 Karen Yunker Kudler Fine Foods is an all natural, preservative free; grocery store is located only in Southern California. Located in the San Diego metropolitan area there are three locations that are available for fresh meat, produce, cheese, wine, and more to the public and community. Kudler Fine Food was founded by Kathy Kudler and opened in1998 with two stores followed by

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    Essay Length: 1,182 Words / 5 Pages
    Submitted: November 1, 2011 Autor: nothem1
  • Market Driven Strategy

    Market Driven Strategy

    MARKET DRIVEN STRATEGY Consumers  demand of superior value form goods and services External influences  increased Market- driven strategies  business strategy decisions should start with understanding of the market, consumers and competitors Enhancement in consumer value  superior shareholder value Logic of market-driven strategy  Market and consumers that form the market should be the starting point in business strategy formulation Provides companywide perspective  better integration of activities and process that impact

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    Essay Length: 851 Words / 4 Pages
    Submitted: November 1, 2011 Autor: crayo
  • Market Power

    Market Power

    The term “market power” can be defined as company that has the ability to control the market price of a good or service. The company that has such power is able to raise prices without losing customers to competing firms. (businessdictionary.com, 2010) One way for a company to gain market power is through a merger or the acquisition of a competing firm, which might be scrutinized by a state or federal agency for any anti-trust

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    Essay Length: 541 Words / 3 Pages
    Submitted: November 1, 2011 Autor: TheWapo
  • Marketing Strategy of Dove in India

    Marketing Strategy of Dove in India

    Dove is a personal care brand owned by Unilever. Dove is the HUL soap brand for the ‘Affluent’ or the premium segment. Dove was globally launched in 1957. This brand came to India in 1995. Internationally this brand has a cult status and is a major player in the global premium soap market. In India, the brand did not have the success of its global counterpart. One reason was the small "Premium" market and another

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    Essay Length: 313 Words / 2 Pages
    Submitted: November 2, 2011 Autor: rhlmukherjee
  • California Pizza Kitchen Case 33

    California Pizza Kitchen Case 33

    Abstract California Pizza Kitchen (CPK) is a full service restaurant in the casual dining segment. In the month of June (2006), CPK’s share price has dropped 10% to $22.10. CPK is discussing several ways to increase the share price, keeping the current economic situation in mind, and all the while staying within their capital structure boundaries. This paper will discuss some of the economic issues that CPK is currently facing. The paper will also provide

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    Essay Length: 1,406 Words / 6 Pages
    Submitted: November 2, 2011 Autor: fdhamecourt
  • Dr Pepper: Energy Beverage Case Study

    Dr Pepper: Energy Beverage Case Study

    Company Description Scope of Company Operations With sales of $5.748 billion, the Dr. Pepper Snapple Group participates mainly in the carbonated soft drink (CSD). The company primarily distributes beverage concentrates and fountain syrups to be used by its own bottling operations as well as third party bottlers. The company had an 18.8 % share of the US CSD market in 2007, and operates primarily in the United States, Canada, Mexico, and the Caribbean. The Dr.

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    Essay Length: 4,792 Words / 20 Pages
    Submitted: November 2, 2011 Autor: viki
  • Economics Case

    Economics Case

    A high price for allocating gases is dramatically increasing because of law of supply and competition between producers, and by doing so the government have plan to set a price ceiling on these gases, the decision will be decided by us, the "DOE Implementation Group". This will determine who will be first, second, and third priority. Even though gas prices is dramatically increasing there is a solution that will support the allocation of gas, no

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    Essay Length: 772 Words / 4 Pages
    Submitted: November 2, 2011 Autor: antoni
  • How Did Nokia Succeed in the Indian Mobile Market, While Its Rivals Got Hung Up?

    How Did Nokia Succeed in the Indian Mobile Market, While Its Rivals Got Hung Up?

    How Did Nokia Succeed in the Indian Mobile Market, While Its Rivals Got Hung Up? Course: International Business Submitted by: Mohammed Emad Mohammed Ali Malik Yasir Ali Shah Madhu Aoun Mohammed Submitted to: Mr. Samir S. Amir Submitted on: April 17th, 2011 History of Nokia In 1865, engineer Fredrik Idestam established a wood-pulp mill in southern Finland and started manufacturing paper. Nokia soon became successful and this was due to the European industrialization and the

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    Essay Length: 2,004 Words / 9 Pages
    Submitted: November 3, 2011 Autor: moto
  • Former China Mobile official Sentenced in Bribery Case - Article Review

    Former China Mobile official Sentenced in Bribery Case - Article Review

    The article that I chose is called "Former China Mobile Official Sentenced in Bribery Case" and was written by David Barboza on July 22, 2011. The article is about how Zhang Chunjiang, who was recently the vice chairman of China Mobile, was sentenced to death in prison with a two year reprieve due to accepting bribes. The court is allowing a two year reprieve in order to determine if his sentence will change to life

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    Essay Length: 1,817 Words / 8 Pages
    Submitted: November 3, 2011 Autor: simba
  • Amazon.Com Case Study

    Amazon.Com Case Study

    1.How would you rate Jeff Bezos as an entrepreneur? How would you rate him as an operating manager? I would rate Jeff Bezos 10 as an entrepreneur, and 7 as an operating manager. On the one hand, he identified book retailing as an industry segment that could exploit the power of emerging Internet technologies and found the Amazon.com, which enjoyed several years of tremendous growth, from an online bookstore into an online superstore, expanding the

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    Essay Length: 633 Words / 3 Pages
    Submitted: November 3, 2011 Autor: antoni
  • Princess Alice Hospice Retail Case Study - Half

    Princess Alice Hospice Retail Case Study - Half

    Managing Operations BS2112 Princess Alice Hospice Retail FENGYUN LIN K0835839 NICOLO MASCITTI K0848672 MOHAMAD ABOUCHAKRA K0807840 EMILIA SMOLINSKA K0804851 Date: 22nd March 2010 Contents Page: 1. Executive Summary………………………………………………………………….1 2. Company Overview 2.1 The Princess Alice Hospice………………………………………………………2 2.2 Retail………………………………………………………………………………2 2.3 EPOS……………………………………………………………………………...2 2.4 Recession Impact…………………………………………………………………3 3. Supply Chain Management………………………………………………………….4 3.1Customer Specification ………………………………………………………..5 3.2 Ways of attracting and retaining suppliers (donors)………………………...5-6 3.3 Suppliers of bought-in goods…………………………………………………..6-7 3.4 Suppliers’ selection…………………………………………………………….7-8 3.5 Suppliers’ evaluation……………………………………………………………..8 4. Capacity Management…………………………………………………………………9 4.1 Different ways

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    Essay Length: 1,028 Words / 5 Pages
    Submitted: November 4, 2011 Autor: nicolo
  • Oil Prices Case Study

    Oil Prices Case Study

    OUTLINE Introduction A. What effects can produce oil prices increase? a. Brief history and evolution in oil markets b. Causes of the increment in oil prices B. Colombia on the two sides of oil prices rise effects a. Brief description of effects b. Brief history of petroleum industry Body I. International context a. Global situation of oil prices b. Volatility and Dutch disease II. Colombia Case a. analysis of effects in the macroeconomic view: inflation

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    Essay Length: 2,526 Words / 11 Pages
    Submitted: November 4, 2011 Autor: itamarie
  • My Internship - Television Production - Personal Response

    My Internship - Television Production - Personal Response

    Reuben King 10-12-2011 Television Production Ms. Hammond My college experience has been interesting to say the least. I have done everything that I can think to do in college and I have had a blast. However, the one thing that eluded me for so long is that I could not figure out what I wanted to do with my life after I graduate. I'm a marketing major that doesn't really like business and I don't

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    Essay Length: 593 Words / 3 Pages
    Submitted: November 4, 2011 Autor: simba
  • Ford Pinto Case Study

    Ford Pinto Case Study

    In the late 1960’s Ford Motor Company was losing market share to competing car companies from Japan and Germany. Lee Iacocca, Executive Vice President, planned to produce, a new subcompact car called the Pinto. Iacocca’s plan was to build a car that was below 2,000 pounds, would sell for no more than $2,000, and would be delivered to the market in a record time of less than 25 months. One of the challenges that Ford

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    Essay Length: 438 Words / 2 Pages
    Submitted: November 5, 2011 Autor: nayuwa
  • Banking Case

    Banking Case

    1. Name of the Branch : 2. Date and year of Opening : 3. Name of the Branch Manager : 4. Since : 5. Number of Branches of BP in the city : 6. Number of sub branches in the city : 7. Particulars of existing tenancy agreements for Branch/sub Branch: (Amt in Mio): Name of sub Branch Date of expiry of lease Lease Rentals (mtly) Shift/Continue? a. b. c. 8. Population of centre :

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    Essay Length: 1,178 Words / 5 Pages
    Submitted: November 5, 2011 Autor: moto
  • Walmart Case Study

    Walmart Case Study

    Wal-Mart is the most powerful retailer and l the well known company in the world. Wal-Mart joined to economic life in 1960 and it grows up very fast. The most important reason why Wal-Mart is grown up rapidly is that wall mart’s lower prices. The lower prices seem to be a good thing for the US however it creates really unfair conditions at some point. Today, business is in a relation with many different elements

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    Essay Length: 463 Words / 2 Pages
    Submitted: November 5, 2011 Autor: mamooth
  • Nucleon Case Study

    Nucleon Case Study

    Nucleon case study There has been an ongoing debate in the United States of America ever since the Report of the National Energy Policy Development Group was submitted for consideration by Vice President Dick Cheney to the President of the United States of America, George W. Bush on May 16, 2001. The statements and recommendations of the report has been so controversial that senate and house committee meetings have been held along with requests that

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    Essay Length: 438 Words / 2 Pages
    Submitted: November 5, 2011 Autor: Antonio
  • Marketing Metaphoria: What Deep Metaphor Reveal About the Minds of Consumers

    Marketing Metaphoria: What Deep Metaphor Reveal About the Minds of Consumers

    THIS REVIEW CONSIDERS Marketing Metaphoria from three perspectives: the relationship to Professor Gerald Zaltman's earlier book, How Customers Think, its contribution to marketing strategy, and its po- tential impact on marketing research practice. From all three perspectives, this is a very important book. How Customers Think argued that understanding the consumer's unconscious mind is absolutely critical and that the unconscious is not effectively accessed through conventional market research quantitative questioning approaches. It helped us to

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    Essay Length: 563 Words / 3 Pages
    Submitted: November 5, 2011 Autor: viki
  • The Nurse Case

    The Nurse Case

    TITLE: Looking at his t-shirt the nurse assumed it had never been ironed or washed and folded neatly tidily in a draw before. By the looks of him, he obviously avoided the shower and his parents didn't seem to care what looked like when he left the house. She watched him, as he lay there still recovering from the anesthetic. She felt sorry for him, as it looked like he had never been cared for.

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    Essay Length: 648 Words / 3 Pages
    Submitted: November 6, 2011 Autor: andrew
  • De Marketing Blunder Van Coca-Cola Wordt Toegeschreven Aan Slecht Marktonderzoek (dutch)

    De Marketing Blunder Van Coca-Cola Wordt Toegeschreven Aan Slecht Marktonderzoek (dutch)

    Vraag 1: De marketing blunder van Coca-Cola wordt toegeschreven aan slecht marktonderzoek. a) Wat was er verkeerd aan het marktonderzoek? Voor dit onderzoek werden 190.000 tests gedaan, die in totaal 4 miljoen dollar kostten. Voor deze testen gebruikten ze proefpersonen uit alle leeftijdsgroepen en alle delen van de Verenigde Staten. De test bestond eruit 3 drankjes te drinken, namelijk New Coke, Pepsi en Coca-Cola en dan het drankje te kiezen dat je voorkeur had. Uit

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    Essay Length: 487 Words / 2 Pages
    Submitted: November 6, 2011 Autor: andrew
  • Airbus Case

    Airbus Case

    According to the case, Boeing could respond in four different ways: a) Develop a stretch version of 747. In 1999 they revived the idea of an improved 747 plane but it did not work because it was costly and also did not attract as many costumers to develop this improve version of 747. Another consideration to take in account is the fact that 747 old model could not survive while competing with the newly efficient

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    Essay Length: 261 Words / 2 Pages
    Submitted: November 6, 2011 Autor: nortiz
  • Syllabus Case

    Syllabus Case

    form the This course is about the analysis of corporate financial information (including financial services corporations) in order to value equity and/or debt securities. Major topics include: analysis of cash flow; dilutive securities and earnings per share; analysis of accounting changes; basic strategies in identifying distortion and fraud; off- balance sheet lending and borrowing; capital structure issues; mortgage-backed securities; asset-based financing; analysis of inter-corporate investments, of business combinations, and of multinational operations. Additionally, the tax

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    Essay Length: 268 Words / 2 Pages
    Submitted: November 6, 2011 Autor: dabitxo
  • Italian Case

    Italian Case

    Capitolo 4 Tu vuoi far l’americano TEMI L’influenza angloamericana sulla realtà giornaliera. A. 1. f 2. h 3. g 4. e 5. l 6. a 7. e 8. i 9. b 10. d B. 1. portatile 2. informatica 3. documento 4. infetto 5. virus 6. scaricare 7. programma 8. rete 9. motore di ricerca 10. installare C. 1. mail 2. cellulare 3. lettore CD/MP3 4. videogames 5. lettore DVD 6. segreteria telefonica 7. palmare 8.

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    Essay Length: 1,094 Words / 5 Pages
    Submitted: November 6, 2011 Autor: ciarroni