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Last update: May 12, 2016
  • Dell Case (spanish)

    Dell Case (spanish)

    1) Para explicar el atractivo de la industria, se usara el método de las 5 Fuerzas de Michael Porter, como se muestra a continuación: a. Proveedores: Tienen alto poder. Para los tiempos, existen pocos (casi nulos) sustitutos para los productos Wintel (Windows e Intel). Los clientes buscando lo último en estos productos específicamente, por lo cual, los participantes de la industria, deben saber entregárselos. Proveedores "racionan" productos Wintel (Windows e Intel) así controlan precios. b.

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    Essay Length: 1,228 Words / 5 Pages
    Submitted: November 17, 2011 Autor: rita
  • Genym - Generation Y Marketers

    Genym - Generation Y Marketers

    GENYM GENYM- Generation Y Marketers, the marketing club at AIMT, is the most energetic club of the institute. GENYM has been the largest club on campus in terms of student membership and activities. There never is a time when GENYMites take a back seat; our moto is "On the go". GENYM attracts brilliant and dedicated students who work continuously to take the club to a higher level every year. For the past five years, GENYMites

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    Essay Length: 1,201 Words / 5 Pages
    Submitted: November 18, 2011 Autor: moto
  • Marrybrown Case

    Marrybrown Case

    Marrybrown is proudly Malaysian owned and managed. Founded in 1981, Marrybrown is the largest homegrown fast food chain with a global reach of over 250 outlets in Malaysia, Indonesia , China , Sri Lanka , Tanzania , UAE , kingdom of Saudi Arabia , Kuwait , Qatar , kingdom of Bahrain , Azerbaijan , Syria and Iran. A winner of numerous awards , Marrybrown is fast expanding internationally ensuring that Marrybrown becomes a global food

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    Essay Length: 710 Words / 3 Pages
    Submitted: November 18, 2011 Autor: andrey
  • International Marketing & Piece of Homeland & Expanding Shanghai

    International Marketing & Piece of Homeland & Expanding Shanghai

    Table Of Content. 1. Cultural Analysis 3 I. Introduction 3 II. II. The location, climate, and governance of China 3 III. People: Ethnic Groups and languages 4 IV. Culture 5 V. Religion 6 VI. Source of information 7 2. Economic Analysis 8 I. Introduction 8 II. Population 8 III. Economic statistics and activity 8 IV. Development in science and technology 11 V. Channels of distribution 12 VI. Media 12 VII. Source of information 15 3.

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    Essay Length: 6,633 Words / 27 Pages
    Submitted: November 18, 2011 Autor: antoni
  • Fabrice Lafon Ice Cider - Ice Wine Case Study

    Fabrice Lafon Ice Cider - Ice Wine Case Study

    Introduction of Product and Company: Fabrice Lafon Ice Cider (also known as Ice Wine) is owned and operated by Fabrice Lafon. Fabrice Lafon Ice Cider is suggested to be paired with "soft and mild chesses, international dishes or with the dessert of your choice" (Ice Cider). Ice Wine production requires by Canadian law, once the grape is ripe, a -8°C or colder hard freeze to occur. In order for the wine to be considered Ice

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    Essay Length: 738 Words / 3 Pages
    Submitted: November 18, 2011 Autor: simba
  • Mark’s and Spencer Case Study

    Mark’s and Spencer Case Study

    2.1 Strengths: M&S (Mark’s and Spencer’s) has much strength as a company; the biggest strength is its reputation. The public knows that M&S offer luxury goods at an excellent price/quality ratio. It also has a long history, it was founded in 1884 and since then it has been the first ever-British retailer to make a pre-tax profit of £1 billion (1998), and it has been growing ever since. M&S are in over 40 countries with

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    Essay Length: 644 Words / 3 Pages
    Submitted: November 18, 2011 Autor: edalhadeff
  • Indian Market Entry

    Indian Market Entry

    —First Schindler elevator in India installed in 1925. —In late 1996, collaboration with BBL ended and Schindler began considering options to establish its own operation in India. Did not have a local market base until 1950s; Alfred N Schindler took over the company in 1987; By 1998, Schindler accrued revenue worth $ 6.6 billion around the world Current challenges Orders for nonstandard products (plan for core, standardized products only) Increased cost pressures (due to customs

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    Essay Length: 625 Words / 3 Pages
    Submitted: November 19, 2011 Autor: peter
  • Head of It for Inditex - New Technology Purchase Case Study

    Head of It for Inditex - New Technology Purchase Case Study

    Part 1: Executive Summary As head of IT for Inditex I recommend to the steering committee to replace our current DOS based software with a new Windows operating system and also to purchase new POS (Point of Sales) terminals, without the need of hand held PDA, which will be user friendly, cost effective and up to date. This is a decision that is based solely on the simple fact that DOS is obsolete, and the

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    Essay Length: 2,149 Words / 9 Pages
    Submitted: November 19, 2011 Autor: Mrgrizzly
  • Business of Marketing

    Business of Marketing

    These days, studying abroad is not a special case anymore to students and a large number of the students are sharply increase every year. Some parents are fearful of their children to study at other country because whenever the parents cannot look after thier children in person. I, howerver, strongly believe that students should experience studying abroad for obtaining advantages for their life. One of collecting an useful benefit from studying abroad is that students'

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    Essay Length: 314 Words / 2 Pages
    Submitted: November 19, 2011 Autor: antoni
  • Starbucks Case Study - Going Global Fast

    Starbucks Case Study - Going Global Fast

    Case 1-1 Starbucks-Going Global Fast 1) Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets. Controllable elements: • Expansion Speed In 1996, the company owned 281 overseas stores, 11 years later, it owns 16,000 outlets in 50 countries. Even though, Starbucks experiences booming expansion in the global market, it actually makes less money on those stores since they have to share the profit with local partners. Starbucks should slow down

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    Essay Length: 507 Words / 3 Pages
    Submitted: November 19, 2011 Autor: peter
  • Cashew Case Study

    Cashew Case Study

    Basically, international business can be easily defined as transactions that are devised and carried out across national countries borders, to sastify the objectives of individuals and organizations. There are three types of international business. Firstly, primary types which encompasses imports and exports of goods or services. A good example of this would be "Foreign Direct Investment". Secondly, the secondary types are those that are "wholly owned subsidiary" and "joint venture". While others encompasses licensing, franchising,

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    Essay Length: 303 Words / 2 Pages
    Submitted: November 19, 2011 Autor: peter
  • The Role of Imc in the Marketing Process

    The Role of Imc in the Marketing Process

    Company Background Kee Wah, has established 46 stores in Hong Kong, and 19 stores in Mainland China and the United Sates, is a well-known bakery chain store in the world. It has been popular among in Chinese because of the Chinese and Hong Kong style pastries and snacks. It was a small neighborhood bakery operated by a traditional family in the beginning. Due to the modern management, it puts emphasis on high quality and hygiene

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    Essay Length: 252 Words / 2 Pages
    Submitted: November 20, 2011 Autor: moto
  • Gapreport Case

    Gapreport Case

    Gap faces little threat of increases in price competition by entry of new firms into the market. Smaller boutique-style clothing stores may be able to compete on a local level with the Banana Republic brand, however such firms likely would not be able to expand, and both Gap and Old Navy enjoy a cost advantage in producing staple articles of clothing, such as jeans and sweaters. Due to economies of scale in producing large amounts

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    Essay Length: 510 Words / 3 Pages
    Submitted: November 20, 2011 Autor: moto
  • International Business Management : West Indies Yacht Club Resort Case Study

    International Business Management : West Indies Yacht Club Resort Case Study

    SUMMARY I. Introduction 2 II. Section of Report 3 A. Statement of the Problem 3 B. Significance and Scope of the Study 3 C. Critical review of related academic research on “Cross-cultural management in the (Afro-)Caribbean context” 3 III. Findings and Recommendations 7 A. Findings from the case study 7 B. Recommendations 8 IV. Conclusion 11 V. References 12   I. Introduction In recent decades, global trade is changing. More and more companies are creating

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    Essay Length: 3,292 Words / 14 Pages
    Submitted: November 20, 2011 Autor: florian90
  • Texting Case

    Texting Case

    Texting Is texting hurting our language or just the next step forward? Many people see texting as a deterioration of the English language, but texting is quite the opposite. Historically, we have changed our language to suit our needs as we please. Texting has allowed students to communicate in written form more than before, and thus helps their writing skills and vocabulary. Texting lingo, “textese”, is really nothing new; it has been going on for

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    Essay Length: 847 Words / 4 Pages
    Submitted: November 20, 2011 Autor: dsman195276
  • Engineer Case (spanish)

    Engineer Case (spanish)

    1) cual es el problema de C&C y porque : el problema de C&C es que han bajado los márgenes de manera significativa. Ello puede darse por el alto costo de transacción que tiene la compañía debido al método empleado para capturar y retener a los clientes. El segmento que le compra, son mujeres empleadas de altos ingresos de 35 a 55 años y C&C envía catalogos por mas de 12 millones a lista de

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    Essay Length: 385 Words / 2 Pages
    Submitted: November 20, 2011 Autor: andrew
  • Elooto Case (french)

    Elooto Case (french)

    Detective: Après le match de hockey a terminé la présentation de la Coupe Stanley a été commencé depuis les Sénateurs a gagné contre les Maple Leafs de Toronto, les Maple Leafs ont été la réception de la tasse. Depuis la Coupe Stanley n'était pas là, TOUS les travailleurs à la Banque Scotia Rechercher Coupe suis allée regarder la caméra pour le voir ou l'interdiction Certains ont choisi de croire qu'il va Autour de la Coupe

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    Essay Length: 413 Words / 2 Pages
    Submitted: November 20, 2011 Autor: viki
  • Massmart - South African Retailer Case Study

    Massmart - South African Retailer Case Study

    Massmart Massmart is a South African retailer based in the city of Johannesburg. It is currently the country's third largest distributor of consumer goods and the leading wholesale warehouse business, owning a number of local brands, such as Makro and Game. Along with the other main South African retailers, Massmart has been looking to capture the relatively untapped potential of the African continent. This expansion interest, as well as the market potential, attracted the interest

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    Essay Length: 652 Words / 3 Pages
    Submitted: November 20, 2011 Autor: peter
  • Marketing Strategies for Perodua - Fairness Research of Higher Education of China

    Marketing Strategies for Perodua - Fairness Research of Higher Education of China

    According to the "Fairness research of Higher Education of China," researcher released statistics results, from 1998 to 2002, the number of college girls in China's universities increases 3 times and the proportion of total student population increased from 38.31% to 43.95%. According to the labor and social security administration department's survey of 62 cities, 67% of employers have made gender restrictions, or clearly stipulated that women cannot pregnant in the employment period. In year 2005,

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    Essay Length: 575 Words / 3 Pages
    Submitted: November 21, 2011 Autor: simba
  • Girl Case

    Girl Case

    Once there was a girl who always wondered where she'd go in life. She was very timid and never talked unless she was asked to do so. Her family wasn't very rich so, she tried her best to get by. Her mom would talk on and on about a life better then the one they were living at the current time and because of this .The girl grew more and more determined to succeed, so

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    Essay Length: 750 Words / 3 Pages
    Submitted: November 21, 2011 Autor: rita
  • Retail Marketing

    Retail Marketing

    RETAIL STRATEGY ASSIGNMENT Instructions: Select a retailer. Remember a retailer sells to the "ultimate consumer." You need to choose a retailer with a physical store who sells a physical product - otherwise it will be difficult to complete this assignment. If you are thinking of opening your own store, choose a retailer that sells the same type of merchandise that you would like to sell. ( i.e . ski shop, music store, pizza place, furniture

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    Essay Length: 414 Words / 2 Pages
    Submitted: November 21, 2011 Autor: rita
  • Butler Lumber Company Case Study

    Butler Lumber Company Case Study

    Name of the business: Butler Lumber Company Nature of business: Retail distribution of lumber products Introduction Butler Lumber Company is a thriving lumber distribution company that has experienced tremendous growth in the past several years. At the current time, I would advise Mr. Butler to hold off on expansion of the business and not accept the additional funds offered. While the numbers may not show that Butler Lumber is doing poorly, I am afraid that

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    Essay Length: 592 Words / 3 Pages
    Submitted: November 21, 2011 Autor: andrew
  • Web Hosting Marketing Industry

    Web Hosting Marketing Industry

    Web Hosting People are realize that have a web presence is necessity but not luxury. Nowadays the web hosting has become bombarded trend and becoming increasingly so much important which service provider offer resources to store and provide web access to content from individuals, institutions and companies who lack some resources and expertise to retain the web site. Based on R.Kayne on Wisegeek website, her mention that web hosting is a service which allocates spaces

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    Essay Length: 1,482 Words / 6 Pages
    Submitted: November 21, 2011 Autor: Antonio
  • International Marketing Environment Analysis

    International Marketing Environment Analysis

    The Marketing Review 2005, 5, 159-173 www.themarketingreview.com ISSN 1472-1384/2005/2/00159 + 14 £8.00/0 ©Westburn Publishers Ltd. Geri Clarke1 International Business School International Marketing Environment Analysis Academic international marketing researchers have drawn attention to the lack of research into, amongst other things, the international marketing environment. This can seriously limit the practicality of international marketing plans. The usual domestic environmental audit is not sufficient for the more complex international environment. This paper proposes a more complex framework

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    Essay Length: 5,266 Words / 22 Pages
    Submitted: November 21, 2011 Autor: andrew
  • Consciousness Case

    Consciousness Case

    Numerous factors determine when and why you feel tired, full of energy, and hungry. A person's state of consciousness and awareness varies throughout the day and depends on a person's activity, environment, and time clock. As a human we have what is called circadian rhythms, which simply explains our daily highs and lows. An example of your basic up and down rhythm would be the sleep/wake cycle. Sunlight regulates the sleep/wake cycle by causing the

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    Essay Length: 1,066 Words / 5 Pages
    Submitted: November 21, 2011 Autor: shabz123

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