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Last update: February 16, 2015
  • Progressive Strategy Paper

    Progressive Strategy Paper

    Progressive and Industry Analysis: As a fourth largest auto insurer in a highly concentrated industry, Progressive wrote majority of its premium through its independent agents even though direct sales increased from 5% in 1996 to 17% in 1999, possibly because of its technological innovation and launching of their website in 1993. Performing a 5+1 analysis of Auto insurance industry (Exhibit 1), the attractiveness of industry was found to be low. The basis of competition was

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    Essay Length: 1,083 Words / 5 Pages
    Submitted: February 25, 2012 Autor: viki
  • Kellogg’s Strategy

    Kellogg’s Strategy

    STRUCTRE For this company they are decentralized authority which is the entire employee have their own responsible to perform the task when given. For example, chairman of the board and many other department that been exist to managed the company such as financial, human resource, operation and else. For example, operational for Asia will be handle on Asia community. Moreover, they also will match the Asia demand to make their product strategy. Such as yogurt

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    Essay Length: 380 Words / 2 Pages
    Submitted: February 26, 2012 Autor: mira
  • Operation Management Strategies of Premier Inn

    Operation Management Strategies of Premier Inn

    According to W. Edwards Deming (2000), continuous improvement is defined as "the belief that an organization must constantly measure the effectiveness of its processes and strive to meet more difficult objectives to satisfy customers". And in the opinion of Hutchins (2008), the process of continuous improvement is "at the core of all successful business improvement programmes". Hence, it may infer that continuous improvement has been regarded as an essential tool to long-term success. Indeed, with

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    Essay Length: 1,662 Words / 7 Pages
    Submitted: February 26, 2012 Autor: simba
  • Strategies for Local Businesses

    Strategies for Local Businesses

    Learning Activity #4: Strategy Exercise Read chapter eight of your textbook, Management, and perform the exercise described below. "Choose four (4) major businesses and/or organizations from your immediate vicinity. Identify deliberate and emergent strategies those companies have used. Compile your findings, and then summarize the distinction between strategy formulation and strategy implementation." The four Business and organizations I choose for this assignment are; Lincoln Lanes The Dress Code Job and Family Services Community Action Strategy-

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    Essay Length: 1,024 Words / 5 Pages
    Submitted: February 26, 2012 Autor: peter
  • The Effects of Price Ceilings and Subsidies on the Maize Market

    The Effects of Price Ceilings and Subsidies on the Maize Market

    The effect of price ceilings and subsidies on the maize market as part of a plan to enhance industrial capacity in developing countries The agricultural market for maize is affected by uncertainties in the output from farmers' harvest and the income and price inelasticities of maize which result in price fluctuations and income fluctuations. The government for any country always feels it can alleviate these problems by intervening through pricing policies, subsidies, taxation and quotas.

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    Essay Length: 466 Words / 2 Pages
    Submitted: February 26, 2012 Autor: peter
  • Undertake Marketing Activities- Nike Fluroshox

    Undertake Marketing Activities- Nike Fluroshox

    Project Name:Undertake Marketing Activities- Nike FluroShox Person Briefing: Michael Fenemore-Cocks Date: 21st February, 2012 Project Scope:Campaign limited to a National campaign with specific focus on Victoria, Australia. • To develop an advertising campaign to launch the new range of Fluro Lighter-than-air Shox runners utilizing modern media devices in the promotional mix with a limited budget. • Specifically the aim is to position Nike as a fashion-forward trendy company and the Nike Shox runners as a

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    Essay Length: 7,279 Words / 30 Pages
    Submitted: February 26, 2012 Autor: jon
  • Kingdom of Joy - Hotel Industry - Marketing Case

    Kingdom of Joy - Hotel Industry - Marketing Case

    1.0 Executive Summary Kingdom of Joy has identified as a Hotel industry which provides leisure for the people who really love to admire their free time happily. Vision of the Kingdom Of Joy is the “Happy moments you have never ever experienced”. Our aim is to provide people with a brief escape of fun over the course of their normal day. Our services will exceed the expectations of our customers. We are not only giving

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    Essay Length: 887 Words / 4 Pages
    Submitted: February 27, 2012 Autor: Thayalan
  • Citi China Equity Strategy/macro

    Citi China Equity Strategy/macro

    CITI CHINA EQUITY STRATEGY/MACRO – China Equity Strategy - Trip Note: SMEs and Informal Lending Reach a Crossroads n The macro/micro mismatch — While China's macro-level indicators remain solid, micro-level variables have deteriorated since 3Q. In the cities we visited (Dongguan, Wenzhou and Suzhou), the general business and financing environment for SMEs is already worse than in late 2008 when macros led the cycle down. n Getting worse before getting better — Firms and local

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    Essay Length: 322 Words / 2 Pages
    Submitted: February 27, 2012 Autor: moto
  • Analysis of Marketing Trends in Quick Service Restaurants Between A1 and B2 Grade Cities

    Analysis of Marketing Trends in Quick Service Restaurants Between A1 and B2 Grade Cities

    Analysis of marketing trends in quick service restaurants between A1 and B2 grade cities Sakshi Bhambhu, Akul Yadav Abstract:Marketing trends is a novel manifestation of something that has unlocked or serviced an existing (and hardly ever changing) consumer need, desire, want, or value. The focus of this study is on searching the parameters that are influencing the marketing trends in the two cities. Then through these basic things we can also find out the basic

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    Essay Length: 2,262 Words / 10 Pages
    Submitted: February 27, 2012 Autor: sakshi
  • Alternative Strategies That Can Be Employed to Mitigate the Effects of Factors That Affect Individual Behaviour and Performance.

    Alternative Strategies That Can Be Employed to Mitigate the Effects of Factors That Affect Individual Behaviour and Performance.

    1.1. INTRODUCTION The purpose of this paper is to suggest and explain alternative strategies that can be employed to mitigate the effects of factors that affect individual behaviour and performance using practical examples. The paper makes an analysis of factors that affect individual behaviour and performance and then goes on to expound on strategies that can be implemented by organisations to mitigate the effects of factors that affect individual behaviour and performance. 2. FACTORS THAT

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    Essay Length: 3,673 Words / 15 Pages
    Submitted: February 27, 2012 Autor: moto
  • Comparing Cost Control Strategies

    Comparing Cost Control Strategies

    Comparing Cost Control Strategies There are a small number of cost control strategies that an employer- sponsored plan can implement. The employers can only present a certain number of products or services to their employees. Employees can also purchase options, called riders, to supplement their health plan coverage. This is used for things like complementary healthcare such as acupuncture, massage, and counseling. Sometimes this can also include dental and vision care depending on the employer

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    Essay Length: 324 Words / 2 Pages
    Submitted: February 27, 2012 Autor: moto
  • Google Strategy

    Google Strategy

    Q1. The search engine industry is not just focused on searching for information but also a tool used for advertising as well. Comparing the current 2009 data that has been obtained, it is relatively clear that there are 5 other players who are alongside Google when it comes to this category. They are mainly: • Yahoo which has its advantages and disadvantages • MSN Live Search or also known as "Bing" • Baidu – The

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    Essay Length: 2,198 Words / 9 Pages
    Submitted: February 28, 2012 Autor: Antonio
  • Thorn-Emi Strategy

    Thorn-Emi Strategy

    During the early 1980’s, Thorn Emi was one of the largest European companies, operating in approximately 40 countries and exporting to 140 countries around the world ( Kaiser, Aris Stouratis, 2001). Thorn electrical industry was an electrical engineering business founded by Jules Thorn in March 1928 ti import light bulbs and radio components to the UK as the Electric Lamp Services ltd. After World War two, the company diversified through multiple acquisitions into electronics, electrical

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    Essay Length: 1,306 Words / 6 Pages
    Submitted: February 28, 2012 Autor: sjstokkos
  • Marketing Stratagies of Air India

    Marketing Stratagies of Air India

    There are several challenges companies face when they are about to launch new products within a global economy. In this paper I will discuss the daily challenges, how technology has assisted as well as the legal and ethical battles. The Indonesian based noodle company Indofood is discussed with their attempt to market a new product, the "limited edition" Valentine noodle. An article written by the Financial Times discusses an Indonesian group who wanted to launch

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    Essay Length: 280 Words / 2 Pages
    Submitted: February 29, 2012 Autor: shiva
  • Book and Market Value of Hkld

    Book and Market Value of Hkld

    The case here selected is Hong Kong Land (referring as HKLD in following) for the year 2010, the company focuses in both commercial and residential property investment, management and development across Asia from Hong Kong, Singapore, Macau to the Greater China Area. HKLD is listed in London stock exchange and also Singapore, Bermuda. Book Value and Market Value in 2010 Based on 2010 Annual report, book value of HKLD is 19447.5 (USD m), with market

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    Essay Length: 1,300 Words / 6 Pages
    Submitted: February 29, 2012 Autor: sosounion
  • Correctional History Final

    Correctional History Final

    Correctional History What are the various forms of punishment exercised during the 1700’s? Corporal punishment was a major form of punishment used during the 1700’s. This type of punishment involved the infliction of pain. Corporal punishment often took the form of whippings, beating, branding, mutilation, and burning on those who were being punished. Exile as well as death was also punishments used during the 1700’s. Which criminal activities/events lead to these types of punishment(s)? Mostly

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    Essay Length: 976 Words / 4 Pages
    Submitted: March 2, 2012 Autor: medlabtec
  • Marketing Audit of Nestle

    Marketing Audit of Nestle

    1.0 Mission Statement Mission Statement of Nestlé “As the leading Food, Nutrition, Health & Wellness company, Nestlé is dedicated to providing the best nourishment to people each day, throughout their lives [1]” Mission Statement of Nestlé Research “Nestlé strives to be a leader in nutrition, health and wellness, with the belief that good food is central to health and wellness. At the Nestlé Research Center, nutrition research meets food innovation to bring consumers of all

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    Essay Length: 3,519 Words / 15 Pages
    Submitted: March 3, 2012 Autor: leong0111
  • McDonalds and 3m Digital Marketing

    McDonalds and 3m Digital Marketing

    Summary: Product Strategy Lately, McDonalds has been changing its product to reflect the 21st century. Obesity is common all over the world and people have connected it to the golden arches of McDonalds restaurants. The article explains how McDonald’s new product line accommodates the world’s obsession of obesity by offering healthy, updated menu items. In the article, McDonald’s adapts to new fast food market trends because the customer’s desires to be healthier. McDonald’s began offering

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    Essay Length: 1,890 Words / 8 Pages
    Submitted: March 3, 2012 Autor: infohunter904
  • Market Based Managment Quiz

    Market Based Managment Quiz

    2 out of 2 points Estimate the net present value of the customer cash flow with an 80% customer retention rate and a 10% discount rate if the initial cost to acquire this customer is $50, and the business receives $30 in revenues in the first year, $40 in the second, $45 in the third, $50 in the fourth, $55 in the fifth, and $0 in the sixth. Answer Selected Answer: $112 Correct Answer: $112

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    Essay Length: 1,192 Words / 5 Pages
    Submitted: March 4, 2012 Autor: mogorr
  • Marketing Mix

    Marketing Mix

    Marketing Mix Within marketing there are certain aspects that need to be focused on to make the success of the organization. This paper will describe the marketing mix which includes; product, place, price, and promotion. As well this paper will discuss an organization that these four elements and the marketing mix affects the development of the organization marketing strategy and tactics. Another topic that will be addressed in this paper is that of each element

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    Essay Length: 1,108 Words / 5 Pages
    Submitted: March 5, 2012 Autor: redhottempered9
  • Living with Art - Final Paper

    Living with Art - Final Paper

    Living With Art Final Paper For this assignment you asked us to highlight an artist and tell why their work stands out to us. Most people will probably pick a famous artist with work we have all seen before, but my artist isn’t so famous. Linda Huber is the artist I have chosen to highlight. I have always been a big fan of pencil drawings and Linda Huber is amazing with this media. Linda is

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    Essay Length: 505 Words / 3 Pages
    Submitted: March 7, 2012 Autor: alexkelsay
  • Tesco Stores Market Mix

    Tesco Stores Market Mix

    1. Introduction and nature of business Tesco Stores (Malaysia) Sdn Bhd is the best example to be used for this assignment involving marketing activities and how they use marketing mix elements in their strategy. Tesco is quite diversified in term of their product and services, enabling a one-stop shopping experience for their customers. By taking into consideration of local customer's need, competitor's performance and voice of their employees, Tesco management identified the core values and

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    Essay Length: 312 Words / 2 Pages
    Submitted: March 9, 2012 Autor: vinnyz9
  • Final Attack on Mount Carmel Center 1993

    Final Attack on Mount Carmel Center 1993

    For more than fifty days, FBI agents were stationed outside Mount Carmel Center, the headquarters of the religious cult called the Branch Davidians. They were waiting for the group's charismatic leader David Koresh to stand down and order his followers to lay down their arms and surrender to the overwhelming force that has surrounded their compound. But as time breached the deadline set by the FBI, David Koresh and his followers were intent to wait

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    Essay Length: 837 Words / 4 Pages
    Submitted: March 9, 2012 Autor: jenny2524
  • A Study of Retail Strategies Adopted by Tanishq

    A Study of Retail Strategies Adopted by Tanishq

    A STUDY OF RETAIL STRATEGIES ADOPTED BY TANISHQ (Synopsis towards partial fulfillment of the assessment in the subject of Service Marketing) SUBMITTED BY: SUBMITTED TO: Aubert Sebastian Dr. Archi Mathur BBA(Hons.), LL.B(Hons.) (Faculty of Management) Roll no.- 676 Vth Semester NATIONAL LAW UNIVERSITY, JODHPUR SUMMER SESSION (JULY-NOVEMBER 2011) TOPIC A STUDY OF RETAIL STRATEGIES ADOPTED BY TANISHQ INTRODUCTION In the branded jewellery segment, Tanishq has established its leadership position and built a persona which is

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    Essay Length: 777 Words / 4 Pages
    Submitted: March 11, 2012 Autor: aubert
  • Research Strategy

    Research Strategy

    Conduct an Internet search by visiting the state websites for Arizona, Illinois, New York, and California. Locate the legal requirements to obtain admissible statements in these states. Include your research findings in the following table. In one to three paragraphs, answer the following questions regarding the regulatory information you found while conducting your research. 1. When reviewing the legal requirements to acquire an admissible statement, what similarities did you find among the four states? 2.

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    Essay Length: 366 Words / 2 Pages
    Submitted: March 11, 2012 Autor: krubaine