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Last update: April 14, 2019
  • Bank of America Case Study

    Bank of America Case Study

    BANK OF AMERICA CASE STUDY How should McDonald & Brown respond to the LOB managers’ request to include more functions in the bank’s mobile app? • McDonald & Brown should invest in development of more functions in the bank’s mobile app. • Extreme care should be taken to keep the apps user-friendly • If the app becomes too comples by inclusion of many features, different apps should be made with different sets of features. •

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    Essay Length: 396 Words / 2 Pages
    Submitted: December 6, 2012 Autor: naniien
  • Coca Cola India Case Study

    Coca Cola India Case Study

    Introduction: To ease the discussion in the 4 areas required, an introduction has been added to summarize the challenges faced by Coca cola in India. More details have been added from various sources to provide a more detail picture outlining the plight of Coke in India. Coke has suffered the below difficulties when operating in India. Reports of Center for Science and Environment (CSE) release in 2003 and 2006 claiming its drink contained unsafe level

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    Essay Length: 4,985 Words / 20 Pages
    Submitted: December 8, 2012 Autor: sinmayyin
  • Urban Outfitters Continuing Case Study

    Urban Outfitters Continuing Case Study

    Assignment #2 – Urban Outfitters Continuing Case Study – Marketing a Business June 01, 2011 1- Explain why Sears or Wal-Mart cannot effectively create a trendy counterculture image. The reason why Wal-Mart or Sears cannot effectively create a trendy counterculture image is because, in the case of Wal-Mart, it operates on a high volume low profit margin. They also state that the only way to do this is to be able to mass-produce, have products

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    Essay Length: 793 Words / 4 Pages
    Submitted: December 9, 2012 Autor: asumaki
  • Hcl Case Study

    Hcl Case Study

    HCL is the largest contact centre and business outsourcing company in Ireland, employing over 1300 people across Belfast and Armagh centres. HCL’s work in Northern Ireland and the UK embraces a wide range of services, including back office administration, pre-press services, telemarketing, telesales, customer service and technical support services to a range of clients from sectors as diverse as Telecoms, Retail, Banking, Media, Utilities and Technology. 1.1 Project roadmap In order to realise this business

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    Essay Length: 2,143 Words / 9 Pages
    Submitted: December 26, 2012 Autor: abdel92s
  • Hr Management Case

    Hr Management Case

    Approaches to the strategic management of people There are a number of models of SHRM and in this unit we will look at three: • The best practice view. • The best fit view. • The resource­based approach. The best practice view This view starts from the premise that a single set or ‘bundle' of HR policies and practices will lead to better organisational performance, sustained over a lengthy period, whatever the prevailing business circumstances.

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    Essay Length: 446 Words / 2 Pages
    Submitted: December 27, 2012 Autor: jon
  • Caterpillar Case Study

    Caterpillar Case Study

    Caterpillar Case Study CATERPILLAR CASE STUDY Running Head : Caterpillar Case Study CATERPILLAR CASE STUDY In APA Style (Name (University Caterpillar Case Study Brief History The founders of Caterpillar Inc . Benjamin Holt and Daniel Best were already building their own separate businesses in the 1890 . They were researchers that experimented with various types of steam tractors for use in farming . In 1925 , the Holt and Best companies merged to form Caterpillar

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    Essay Length: 1,082 Words / 5 Pages
    Submitted: January 1, 2013 Autor: rita
  • Corona Case Study

    Corona Case Study

    Situation Analysis Currently, Modelo finds itself in a market position that falls short of its stated goal – to overtake Heineken to become the number one beer importer. Exceeding Heineken's shipments brings significant economic value to Modelo and, given the volume of beer consumption in the U.S., positions it as a leader in the global market. To achieve success in the U.S., Corona needs to create value for its customers by building on its strengths

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    Essay Length: 3,293 Words / 14 Pages
    Submitted: January 1, 2013 Autor: moto
  • Qantas Case Study

    Qantas Case Study

    QANTAS - Action by Qantas to casualise their work force, axe some jobs and established a low cost carrier Jetstar based on poorer wages and conditions and outsource an increasingly amount of functions across the entire business has created industrial tension. - Qantas has been bombarded by industrial relations issues recently with engineers, baggage handlers, pilots and flight attendants. Employees have taken overt industrial action such as a go-slow campaign by baggage handlers in protest

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    Essay Length: 257 Words / 2 Pages
    Submitted: January 2, 2013 Autor: niveasmooth
  • Nokia Case Study

    Nokia Case Study

    Nokia Case Study 1 Nokia Case Study February 27, 2011 Nokia Case Study 2 I. Introduction This case study will examine the development and implementation of corporate strategy of the Nokia Corporation. This case study will examine in particular recent events involving Nokia’s cellular phone business. Nokia is a Finnish company that is the world’s largest manufacturer of mobile devices. In addition, Nokia offers communication services, software, as well as, phone and internet based content.

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    Essay Length: 2,499 Words / 10 Pages
    Submitted: January 6, 2013 Autor: Pushpinder
  • Omega Case Study Report

    Omega Case Study Report

    Omega case study report This report is based on the case study of Omega. With external pressure, the company is now encountering internal problem, like high turnover and absenteeism rate. Personnel manager adopts attitude survey to analyses current situation. “Job attitudes and job performance are perhaps the two most central and enduring sets of constructs in individual-level organisational research” (David, Daniel and Philip, 2006:305). Organisations increasingly tend to use attitude survey to analyses their employees’

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    Essay Length: 1,546 Words / 7 Pages
    Submitted: January 7, 2013 Autor: zhengxiaotong
  • John Q Movie Plot Case Study

    John Q Movie Plot Case Study

    I've watched a lot of movies that caught my attention. The movie that really caught my attention is John Q, a movie that has a lot of drama, suspense, and is very emotional. The actor who plays John Q., Denzel Washington, always plays a great part attracted me to watch the movie. The movie really stands out because it has a great plot, illustrates the injustices of society, and how the health care system works.

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    Essay Length: 907 Words / 4 Pages
    Submitted: January 8, 2013 Autor: peter
  • Us Airline Industry Case Study

    Us Airline Industry Case Study

    US Airline Industry Case Study 1. Introduction In the following article, we will analyze an industry that has been heavily criticized due to its inability to generate profits. The financial performance of the US airline industry has been somewhat of a roller-coaster over the past 20 years. It is an industry that has seen its structure change more than once, it has been regulated and deregulated yet it is still a challenging puzzle for many

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    Essay Length: 1,917 Words / 8 Pages
    Submitted: January 9, 2013 Autor: adamzapple
  • Google Case Study

    Google Case Study

    Table of Contents Table of Contents 1 Part One 3 Overview about Google 3 Google's strategy elements 3 Google's strategy elements 5 Google's Mission 5 Google's Vision 5 Google major services 6 Part 2 9 Google's five competitors factors 9 Google key success factor 9 Google's five competitive forces 9 Five-forces assessment of competition 9 Key Success Factors in Google 10 Industry driving forces 10 Part 3 12 Strategic group map 12 SWOT analysis 12

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    Essay Length: 3,995 Words / 16 Pages
    Submitted: January 10, 2013 Autor: harhour
  • Toyota Case Study

    Toyota Case Study

    Two of the most highly valued perspective by Toyota are consensus and conformity. Toyota highly embraces consensus decision-making processes which is contrary to most of Japan's business where the chief executive officer's role is seen as consensus making. The company does not tolerate arrogance by the management that is a common phenomenon of those living with too much success. Employees have to adhere to secrecy traditions when it comes to the company's ‘books of knowledge'.

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    Essay Length: 424 Words / 2 Pages
    Submitted: January 12, 2013 Autor: moto
  • Anacomp Inc. Case Study

    Anacomp Inc. Case Study

    1. Evaluate Anacomp's new product development strategy. What are the risks and benefits of this strategy for Anacomp's shareholders? Anacomp created severall partnerships to develop new software and services for the banking industry. For example with RTS Associates. Anacomp initiated the development of a major new computer sysstem called CIS. In return, RTS agreed to pay a development fee of 6 million. Anacomp also had the option to acquire all rights to the CIS system

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    Essay Length: 250 Words / 1 Pages
    Submitted: January 13, 2013 Autor: nandavandijke
  • Robotic Cleaning Machines Case Study

    Robotic Cleaning Machines Case Study

     Executive Summary Robotic cleaning machines are the new way of keeping carpets and floors clean in a home. Due to this emerging industry, we have decided to market a new robotic cleaning machine called the Mint. The Mint is a one-of-a-kind hard surface floor cleaner that can make consumers life easier. It is designed to sweep and mop floors at home with its unique navigation system. Its shape and size make it one of

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    Essay Length: 4,171 Words / 17 Pages
    Submitted: January 13, 2013 Autor: nanijolie
  • Colgate Palmolive Case Study

    Colgate Palmolive Case Study

    According to colgate.com “we make the products that make your smile brighter and healthier.” By examining the target market analysis of the Colgate-Palmolive case study, it will be determined why a brighter and healthier smile is important at least to those in the United States. Geographic Segmentation “Geographic segmentation calls for dividing the market into different geographical units such as nations, states, regions, counties, cities, or neighborhoods.” (Kotler et al, 2009, P. 114) Colgate-Palmolive’s asset

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    Essay Length: 828 Words / 4 Pages
    Submitted: January 14, 2013 Autor: gremah40
  • File-It Supplies, Inc. (fis) Case Study

    File-It Supplies, Inc. (fis) Case Study

    CASE STUDY: FILE-IT SUPPLIES, INC. Patsy Akaka, marketing manager for File-It Supplies, Inc. (FIS), which is a file folder manufacturer that has been in business for over 28 years with current sales of 40 million. They also offer lines of file markers, labels, and indexing systems. Although the company has expertise in the field, Patsy is facing a tough decision because her main customer has requested the purchase of FIS products under its own private

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    Essay Length: 967 Words / 4 Pages
    Submitted: January 15, 2013 Autor: kampsp
  • McBride Financial Services Security Policy Case Study

    McBride Financial Services Security Policy Case Study

    Introduction McBride Financial Services (MFS) is a growing company that provides low cost mortgages to first time homebuyers and homebuyers with credit issues. They are increasing their productivity by allowing customers to complete loan applications online. Since there is only eight locations, customers and brokers would have the convenience of staying in contact with one another through email. Approvals or denials will be made electronically by lending committee. The lending committee members should be able

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    Essay Length: 607 Words / 3 Pages
    Submitted: January 15, 2013 Autor: tightford191
  • Femi9 Case Study

    Femi9 Case Study

    Femi9 is a clothing retailer that caters to young adult females. As a profit company, Femi9 offers clothing for women who like fun and flirty, yet modest and professional, clothing while keeping prices affordable. Femi9 is well-known for having a large variety of clothing, with varying degrees of professionalism and style. Femi9 deals exclusively with female clientele so their staff must know the value of offering the best customer service, since women tend to make

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    Essay Length: 1,375 Words / 6 Pages
    Submitted: January 18, 2013 Autor: Evareis
  • Beetle Case Study

    Beetle Case Study

    Volkswagen has developed its Beetle product. Volkswagen want to make this product's sales as double as its prior product in 2013. This artical will analyze the situation of Volkswagen Beetle and give recommendations in my opinion. The problem and issues of Volkswagen Beetle According to the artical, I find out the marketing management problems of Volkswagen, which are: 1. Sales go down, except 2003. New design and package can change the situation. 2. Most of

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    Essay Length: 449 Words / 2 Pages
    Submitted: January 21, 2013 Autor: simba
  • Coca-Cola Case Study

    Coca-Cola Case Study

    According to an article, sugary drinks, such as soft drinks, increase the risk of obesity, diabetes, heart disease, and gout. This was based on a 20-year study that stated people who consume sugary drinks regularly have 26% possibility of developing these sicknesses, especially diabetes. (Harvard School of Public Health, 2012) With this, there are a lot of substitute products that are being introduced to the market. These substitutes are bottled water, sports drinks, coffee, and

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    Essay Length: 426 Words / 2 Pages
    Submitted: January 22, 2013 Autor: euniececamua
  • Whole Foods Market Case Study

    Whole Foods Market Case Study

    Ronald White: BA 427, Winter 2013: Whole Foods Market case study: As stated in the case study, the Whole Food Market Company's vision and strategy is to offer "the most flavorful naturally preserved and fresh foods available." The company intends to market their products in "appealing store environments that make shopping at whole foods interesting and enjoyable." The company's cofounder and CEO, John McKay, believes that the availability of high quality natural and organic foods,

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    Essay Length: 1,050 Words / 5 Pages
    Submitted: January 25, 2013 Autor: simba
  • "the Forgotten Group Member" Case Study

    "the Forgotten Group Member" Case Study

    “The Forgotten Group Member” Case Study   Stages of group development: Group has different level of stages and each has its unique managerial crisis. Forming: Team members first come together and form initial impressions; it is a time of task orientation and interpersonal testing. (Schermerhorn, J. R., Hunt, J. G., Osborn, R. N., & Uhl-Bien, M., 2012, p. 1). Storming: Team members struggle to deal with expectations and status; it is a time when conflicts

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    Essay Length: 926 Words / 4 Pages
    Submitted: January 26, 2013 Autor: mwreza
  • Walt Disney Case Study

    Walt Disney Case Study

    Walt Disney Co. (DIS) The Walt Disney Company is an American multinational mass media who mostly emphasize on entertainment media. They have many medias and contents in their portfolio. It was founded on October 16, 1923 in Los Angeles, California. The company first started as an animation studio before it diversified into mass entertainment media as it was known nowadays. One of the company’s character, Mickey Mouse, is one of the most recognizable character in

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    Essay Length: 354 Words / 2 Pages
    Submitted: January 26, 2013 Autor: dogmas