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Last update: June 10, 2016
  • Kingdom of Joy - Hotel Industry - Marketing Case

    Kingdom of Joy - Hotel Industry - Marketing Case

    1.0 Executive Summary Kingdom of Joy has identified as a Hotel industry which provides leisure for the people who really love to admire their free time happily. Vision of the Kingdom Of Joy is the “Happy moments you have never ever experienced”. Our aim is to provide people with a brief escape of fun over the course of their normal day. Our services will exceed the expectations of our customers. We are not only giving

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    Essay Length: 887 Words / 4 Pages
    Submitted: February 27, 2012 Autor: Thayalan
  • Process Performance and Quality at Starwood Hotels & Resorts

    Process Performance and Quality at Starwood Hotels & Resorts

    The work of Starwood's Six Sigma Black Belts centers on the creation of the Sheraton Service Promise program. This program was developed in response to low guest satisfaction scores dealing with problem resolution during a guest's stay. Black Belts applied the Six Sigma DMAIC model (Define, Measure, Analyze, Improve, and Control) to devise the best solution (Krajewski, Ritzman & Malhotra, 2011, pp.215):  Define - three key factors are needed in problem resolution: speed, empathy,

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    Essay Length: 1,141 Words / 5 Pages
    Submitted: February 28, 2012 Autor: rita
  • Continental Carriers, Inc.

    Continental Carriers, Inc.

    Continental carriers, Inc. Suggested questions 1. What are the key financial characteristics of CCI? Given the nature of its business, how much debt can it support? 2. Consider the EBIT chart. What information does it provide? What inferences can we draw from it? a) Why do the lines for stock plan and the bond plan have different slopes? What is the significance of this difference? b) Why are earnings per share equal under the two

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    Essay Length: 295 Words / 2 Pages
    Submitted: February 29, 2012 Autor: pankajcbs
  • Hotel Case

    Hotel Case

    After much searching and deliberating on the term “foodie” I found the best working definition to grasp the word; “A person that spends a keen amount of attention and energy on knowing the ingredients of food, the proper preparation of food, and finds great enjoyment in top-notch ingredients and exemplary preparation. A foodie is not necessarily a food snob, only enjoying delicacies and/or food items difficult to obtain and/or expensive foods; though, that is a

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    Essay Length: 1,436 Words / 6 Pages
    Submitted: March 8, 2012 Autor: adam417
  • What Would You Recommend to Rosewood Hotels & Resorts?

    What Would You Recommend to Rosewood Hotels & Resorts?

    2. What would you recommend to Rosewood Hotels & Resorts? We recommend for Rosewood Hotels & Resorts to implement their corporate branding efforts while maintaining the "sense of place" at each of their locations. There is a positive NPV of the CLTV brought about by a corporate branding strategy, which means that the marketing ROI will also be positive. Rosewood's corporate branding would not only increase their retention rate, but through economies of scope it

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    Essay Length: 445 Words / 2 Pages
    Submitted: March 13, 2012 Autor: Pharibys
  • Starwood Resort and Hotel

    Starwood Resort and Hotel

    Starwood Resort and Hotel   Starwood Resort and Hotel Starwood Hotels and Resorts is a group of hotels that consists of nine separate brands and types of hotels that are located around the world. They typically focus on the luxury and upscale portion of the full-service lodging and vacation ownership market, but also cater to a diverse group of sub-markets within this market (Harrison, 2003). The group is one of the largest hotel companies in

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    Essay Length: 1,141 Words / 5 Pages
    Submitted: April 28, 2012 Autor: cdpick
  • The Growing Demand for Environmentally Friendly Hotels

    The Growing Demand for Environmentally Friendly Hotels

    Desertification, deforestation, industrialization… Many climates are changing in the world, but why? Because human being polluted to the earth, and it effect the whole world provide these kind of problem. 70 years before, people will not think about how the environment is. They just only care about how their business is., so that industrialization have been happen. Because of the industrialization, it will provide air pollution (by the smoke from the industry), water pollution (by

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    Essay Length: 312 Words / 2 Pages
    Submitted: July 5, 2012 Autor: rita
  • Direct Digital Media, Pros and Cons for Hotel Industry

    Direct Digital Media, Pros and Cons for Hotel Industry

    Table of contents 1. Introduction 2 2. Facts and definition 2 3. Analysis: Pros and Cons of direct digital marketing for both- service providers and consumers 3 4. Analysis: How service companies are making use of direct digital marketing in order to create a customer relationship 5 5. Conclusion 8 6. List of references 8   1. Introduction As the world around is more connected than ever before, direct digital marketing presents a new marketing

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    Essay Length: 2,727 Words / 11 Pages
    Submitted: July 22, 2012 Autor: maxikristin
  • Case Study for the Hilton Hotel Transformation

    Case Study for the Hilton Hotel Transformation

    Hilton's Transformation Abstract Values and assumptions shared across an organization are referred to as the organizational culture. The organizational culture of a corporation or even a municipality is based on the attitudes and values of the employees. As the municipality of Hilton grew in population and size its management team was forced to transform from a city focused on infrastructure to a city engaged in social services. Municipal employees faced a shift in organizational culture.

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    Essay Length: 875 Words / 4 Pages
    Submitted: October 10, 2012 Autor: rita
  • Case Analysis for Shangri-La Hotels

    Case Analysis for Shangri-La Hotels

    Case analysis for Shangri-la Hotels. Business Policy Text from Senior Level Business Policy/Strategy Class: Shangri-La Hotel â€" Strategic Analysis Introduction Shangri-La Hotels and Resorts have emerged as one of the most appreciable brands in the international hotel industry. The Company has garnered its reputation based on its commitment to provide a world class service. Even though the hotel was running successfully during the 1990s it had not evolved any core values or long-term strategic planning.

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    Essay Length: 2,040 Words / 9 Pages
    Submitted: October 12, 2012 Autor: antoni
  • Baron Von Steuben's Impact on the Continental Army

    Baron Von Steuben's Impact on the Continental Army

    Baron Von Steuben's Impact on the Continental Army Andrew J Groneman 4336849 American Military University History 101 Professor Michael Terry 26 August 2012 Baron Von Steuben's Impact on the Continental Army The American Revolution started with a band of confident and patriotic colonials trying to bestow something on the New World that had never been tried before. They were a rag-tag, undisciplined, under trained, and under supplied group of citizen soldiers. After suffering numerous defeats

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    Essay Length: 1,224 Words / 5 Pages
    Submitted: November 8, 2012 Autor: gysgtgroneman
  • Shalimar Hotels Pakistan

    Shalimar Hotels Pakistan

    Shalimar Hotels is a chain of 4 star hotels in Rawalpindi, Lahore and Peshawar. This Pakistani, family owned business and is the leader in terms of market share. Shalimar Hotels are appreciated by customers for their affordable room rates, excellent food, good location in the centre of the city. The hotel lobbies are always packed Pakistani politicians, businessmen, army officers and their families. Shalimar Hotels are owned by Chaudhary fmily of Jehlum. Thee family has

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    Essay Length: 703 Words / 3 Pages
    Submitted: December 18, 2012 Autor: talkhees
  • Marriott International Hotel

    Marriott International Hotel

    1 Executive summary This paper analyses and compares two major global hotel chains, Marriott International, Inc. and Starwood Hotels & Resorts Worldwide, Inc. Both chains have extensive investments in and outside the US. They have very strong brand names and are quite competitive. However they differ in their strategies, like the market segment each one targets, the role of technology in the business, the financial efficiency of their systems etc. The paper discusses the extent

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    Essay Length: 297 Words / 2 Pages
    Submitted: February 10, 2013 Autor: azncrawler
  • Royal Hotel Case Study

    Royal Hotel Case Study

    Case Study Royal Hotel 1. Blake got an internship in a highly regarded local IT consulting firm. He was assigned to a small account to manage a whole project in Royal Hotel which was a luxury all-suite hotel primarily serving an executive clientele visiting Manhattan on business. Since a large part of its revenue generated from repeat guests, Royal Hotel provided excellent quality of room service which means any little flaw like stain on the

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    Essay Length: 457 Words / 2 Pages
    Submitted: February 10, 2013 Autor: misedayi
  • A International Resort Banyan Tree Hotels

    A International Resort Banyan Tree Hotels

    A successful international luxury resort named Banyan Tree Hotels & Resorts, was founded in 1994 by Singaporean entrepreneur Ho Kwon Ping, and his wife, Claire Chiang. The first hotel was established in Phuket, Thailand in 1994 on a piece of derelict land. In 2009, there were 15,000 employees across approximately 30 countries and earned 313.3 million Singapore dollars. Mr. Ho started the business envisioning a global Asia-based brand. Banyan Tree has been globally expanded with

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    Essay Length: 1,285 Words / 6 Pages
    Submitted: February 11, 2013 Autor: yhl19
  • Roaring Dragon Hotel

    Roaring Dragon Hotel

    Roaring Dragon Hotel Introduction: The Roaring Dragon Hotel is a three-star hotel that is located in the southwest part of China. Since the 1980’s the state-owned-enterprise has enjoyed a long colorful history and reputation as on of the regions premium hotels. The at the office which is in another city. On average Mr. Wen shows up at the hotel once a month. In 2002 he decided that it was time to expand their hotel and

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    Essay Length: 683 Words / 3 Pages
    Submitted: February 12, 2013 Autor: bedefined
  • Janes Hotel Case Study

    Janes Hotel Case Study

    Contents page: INTRODUCTION:  BACKGROUND OF HOTEL  THE CURRENT SYSTEM/SITUATION:  QUESTIONNAIRES/ INTERVIEW AND UCDV2  NEW SYSTEM REQUIREMENTS:  UCDV2 AND DFD  SYSTEM ANALYSIS FOR DESIGN:  LOOK AT UCDV2 AND DFD AND TRY TO DECIDE ON A BEST FIT ANSWER  DESIGN:  ERD AND OTHER THOUGHTS FOR A BEST FIT ANSWER  BUILD: Report on Jane’s Hotel Introduction: Jane currently runs a small hotel business based in Medway called Jane’s

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    Essay Length: 1,781 Words / 8 Pages
    Submitted: March 22, 2013 Autor: Cn221
  • Ritz Carlton Hotel Company Case Analysis

    Ritz Carlton Hotel Company Case Analysis

    The Ritz-Carlton Hotel Company For the first time, the Ritz-Carlton was opening a hotel in a multi-use facility, owned by Millennium Partners, in Washington D.C. James McBride, the general manager, is under pressure from Brian Collins, the Millennium Partners hotel manager, to reexamine the “well-defined hotel-opening process” called the “Seven Day Countdown.” The hotel’s opening process focuses on the development of the property itself and the structure of human resources procedures to get the hotel

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    Essay Length: 580 Words / 3 Pages
    Submitted: September 7, 2013 Autor: joleediaz
  • Literature Review of Loong Palace Hotel

    Literature Review of Loong Palace Hotel

    1. Introducton Recently, with the rapid development of the Chinese economy, the numbers of hotels in China are also increasing which ushered in the rare opportunity to development. People's living standards have improved, so that the services and comfort of the hotel is the first consideration of people while they make a choice. Along with these growths, the competition of hotels becomes more and more intense, and how to survival better becomes the main problem

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    Essay Length: 262 Words / 2 Pages
    Submitted: October 9, 2013 Autor: peter
  • Quality at the Ritz Carlton Hotel Company Case Study Summary

    Quality at the Ritz Carlton Hotel Company Case Study Summary

    CUSTOMER PERCEPTIONS OF FAIRNESS IN HOTEL REVENUE MANAGEMENT Punit Sanghavi, B.S. Thesis Prepared for the Degree of MASTER OF SCIENCE UNIVERSITY OF NORTH TEXAS December 2005 Sanghavi, Punit. Customer perceptions of fairness in hotel revenue management. Master of Science (Hospitality Management), December 2005, 123 pp., 60 tables, references, 21 titles. The purpose of the study was to determine customer perceptions of fairness concerning pricing policies charged by the hotel industry, and to examine how different

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    Essay Length: 709 Words / 3 Pages
    Submitted: December 7, 2013 Autor: kemike24
  • Choice Hotel

    Choice Hotel

    Prinmgt Bulay, John Leo C. 1. What qualities of a good manager did the characters (Steve Choice, Roberto, Christina, John and Brandalyn) in the video have? Explain. The different qualities that were presented are: being open-minded, hardworking, efficient, having good communication skills and strong will power. Steve was shown as a person who is willing to listen to the people who work for him. He is willing to do so because he knows that this

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    Essay Length: 378 Words / 2 Pages
    Submitted: December 9, 2013 Autor: leobulay
  • Hilton Hotels Corporation Case

    Hilton Hotels Corporation Case

    GBMP 508 CUSTOMER RELATIONSHIP MANAGEMENT HILTON HOTELS: BRAND DIFFERENTIATION DATE - 03/20/2012 SUBMITTED BY GIBIN JOSEPH ZACHARIAH STUD # - 820-334-092 1. What is Hilton's core business? What is the value of a brand in the lodging industry? Hilton Hotels Corporation is a global hospitality company. Perhaps it is the most recognizable name in the lodging industry. Hilton offered significant recognition and customer traffic with their advertisements, programs and electronic distribution systems. The company is

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    Essay Length: 1,323 Words / 6 Pages
    Submitted: December 19, 2013 Autor: rita
  • Organization Overview: Radisson Hotel & Conference Center Canmore

    Organization Overview: Radisson Hotel & Conference Center Canmore

    Organization Overview: Radisson Hotel & Conference Center Canmore Nowadays, Radisson hotel is operating as the significant part of hotel industry which means they have many subsidiaries and establish in different countries by control under Radisson hotel such as The Radisson Blu Hotel Sydney. In this context will focusing on one of Canada's top hotel and resort name as Radisson Hotel Canmore where its hotel provide operation and service in accordance with high standard. It is

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    Essay Length: 586 Words / 3 Pages
    Submitted: April 22, 2014 Autor: andrew
  • The Case of Delva Vs. Continental Group Can Be Applied in Business Managerial Setting as Follow

    The Case of Delva Vs. Continental Group Can Be Applied in Business Managerial Setting as Follow

    The case of Delva vs. continental group can be applied in business managerial setting as follow 1) In this case it is observed that Delva who was sincere employee of continental Group was facing desperate behavior of his manager since she intimates him about his pregnancy. As per civil sec VII of civil rights 1964 discrimination is not allowed on the basis of race, gender, sex, color, religion, nationality and origin of an employee. 2)

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    Essay Length: 565 Words / 3 Pages
    Submitted: April 27, 2014 Autor: fouzia
  • Characterization of the U.S. Hotel Industry

    Characterization of the U.S. Hotel Industry

    ANSWER 1: Characterization of the U.S. Hotel Industry It is stated that the hotel industry in the U.S. had a $113.7 billion revenue and $16.7 billion gross profit by the end of 2004. There are many hotels in the U.S. and 2/3 of them are franchised under a brand to be used to the guests in the hotel rooms while 1/3 of the hotels prefer to handle their own brand or non-branded product. Because of

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    Essay Length: 1,653 Words / 7 Pages
    Submitted: May 8, 2014 Autor: tobiq_88

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