Journal of Retailing and Consumer Services Free Term Papers
695 Journal of Retailing and Consumer Services Free Papers: 626 - 650
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Evaluating the Influence of Sensory Marketing on Consumer Buying Behavior. a Case on Café
Description: http://sdrc.szabist.edu.pk/images/sz.png “Evaluating the Influence of Sensory Marketing on Consumer Buying Behavior. A Case on Cafés.” FINAL REPORT SPRING 2015 2nd May, 2015 Submitted To: Prof. Zohaib Sufyan Submitted By: Javeria Nakhuda - Noor Junejo - Muneeb Tahir - Sidra Rizwan - Table of Contents 1. Executive Summary 2. Introduction 2.1 Background of the study 2.2 Problem statement 2.3 Research Objectives 2.4 Research Questions 2.5 Hypothesis 2.6 Research methodology 2.6.1 Population of the Study 2.6.2
Rating:Essay Length: 16,204 Words / 65 PagesSubmitted: October 5, 2017 -
Comparison Between Traditional Marketing Management and Digital Marketing Management and How They Affect Consumers’ Behaviors
Comparison between Traditional marketing management and digital marketing management and how they affect consumers’ behaviors EAP Course Zhang Yi Abstract: This essay gives an account of the comparison between traditional and digital marketing methods, especially the case when applied on different occasions in this digital era. The continuing power of traditional marketing methods is analysed in this essay, contrary to what some predictors have declared. At the same time, the strong momentum in the development
Rating:Essay Length: 2,571 Words / 11 PagesSubmitted: October 8, 2017 -
Mr. Burns Journal
Yuan Yukun Yuan Maria Enriquez Theater 410 28 August 2017 Mr. Burns Journal Mr. Burns' story sets up in the near future. In the forest, there are 5 survivors, Matt, Jenny, Maria, Colleen and Sam, and four of them except Colleen are talking about the plot in Simpsons' episode two of season five. The episode is about Bart Simpson getting a threaten letter from Bob who wants to kill Bart. The Simpsons then try to
Rating:Essay Length: 1,200 Words / 5 PagesSubmitted: October 15, 2017 -
Consumer Behaviour - International Fashion Marketing
International Fashion Marketing Reference No: D00190544 HWU Person ID: H00261546 Edinburgh, 14th October 2017 Introduction The objective of this critical study case is to analyse self-identity and consumption. Study case uses different articles which regard healthy lifestyle and fashion. Using artefacts which have been given in Appendix 1 evaluate how these artefacts correspond to self-identity and consumer consumption. Moreover, study case analyses how artefacts match to our personality. Self-Identity There are many ways how to
Rating:Essay Length: 1,746 Words / 7 PagesSubmitted: October 22, 2017 -
Ceecee Retail Fashion Case Study
Financial results and business plan Ref. Issues Technical knowledge 1. Highly profitable business with an operating profit margin. SWOT (Strength) 2. All sales revenue figures exclude any sales tax (such as VAT) and gross margin are stated after the purchase cost of the manufactured products only. SWOT (Weakness) 4. -The latest full year forecast for 2009 is not as bad as was first feared. -The full year forecast for the ended 31 December 2009 generated
Rating:Essay Length: 682 Words / 3 PagesSubmitted: November 9, 2017 -
Hyper-Competition in E-Retail: Flipkart.Com
Hyper-competition in e-retail: Flipkart.com Introduction- * It’s an online retailing store * Leading e-commerce competitor * The company is providing to at least 12 product categories. * Founded by Sachin bansal & Binny bansal in Bangalore, Karnataka in the year 2007. * Started with 4 lacs rupees investment. * Till 2014, employee strength was 15000 * Subsidies are “we read”, “Mime 360” etc. * The objective of the company is “Entirely hassle free shopping experience
Rating:Essay Length: 284 Words / 2 PagesSubmitted: November 10, 2017 -
Technology Industry : My Eg Services Bhd Sdn Bhd
Image result for universiti malaya kuala lumpur IMAGES CQC 7018 Capital Markets and Investment Security Analysis Technology Industry : My EG Services Bhd Sdn Bhd Prepared for: Dr. Jacinta Chan Prepared by: Kevin Ngui (CGA 160025) RETURN STATS Price (29/9/17) RM 2.05 Target Price RM 2.25 Expected Share Return 9.76% Expected Dividend Yield 27.61% Expected Total Return 37.37% My EG Services Bhd C:\Users\HP\Desktop\CM assignment\CM MYEG backup\myeg stock price.JPG https://www.myeg.com.my/images/MyEG_logo.png Stock Info KLCI 15.58 Bursa /
Rating:Essay Length: 6,747 Words / 27 PagesSubmitted: November 15, 2017 -
Retail Industry
SESSION 1: CULTURE FUNDAMENTALS Formation and learning of immediate culture: * Immediate Envrnt (upbringing: parets) * National Context (education, political and legal systems, economy, arts..) * Indirect Influence (history, religion) Culture can be difficult to understand: maybe because we don’t see everything: the iceberg of culture: * we see behaviors and artefacts (architecture, use of space, decoration,… but also fashion, food organizational structures, work processes, chromatics, greetings, form of address, personal space, body language, age
Rating:Essay Length: 5,751 Words / 24 PagesSubmitted: November 22, 2017 -
Reflective Learning Journal
RLJ 7: My experience about group work According to the specific definition, group work is a form of voluntary association of members benefiting from cooperative learning. We do it now because it enhances the total output of the activity than when done individually, and we need to improve our communication skills and good interpersonal skills in order to prepare for the higher education. I’ve done various group assessments such as role-play, presentation, perform, report and
Rating:Essay Length: 412 Words / 2 PagesSubmitted: December 2, 2017 -
Assessing the Needs of Barangay Health Workers in Barangay Calateo, Juban, Sorsogon in Delivering Basic Health Service
Assessing the Needs of Barangay Health Workers (BHWs) of Barangay Calateo, Juban, Sorsogon City In Delivering Basic Health Services An Operations Research Study Presented to The Faculty of the College of Business Education THE LEWIS COLLEGE Sorsogon City In partial fulfillment Of the requirement for the degree Bachelor of Science in Business Administration Major in Operations Management By: Reil Majello Norilen Garrote Gladys Enaje Dave Lamsan Walter John Abla CHAPTER 1 The Problem and the
Rating:Essay Length: 7,380 Words / 30 PagesSubmitted: December 14, 2017 -
Customer Service in Criminal Justice
Customer Service Customer Service in Law Enforcement Student Name American Intercontinental University Customer Service in Law Enforcement Often times, when you think about law enforcement you are not thinking about them being in the customer service business. However, customer service isn’t just sitting behind a desk and making people happy all day. Customer service is interacting with every day people and providing them with quality care and compassion. It means to serve the community with
Rating:Essay Length: 765 Words / 4 PagesSubmitted: January 28, 2018 -
Impact of Facebook online Ads on Consumer
IMPACT OF FACEBOOK ONLINE ADS ON CONSUMER PURCHASING BEHAVIOR PROJECT REPORT By SOWNDARYA – RA1652001010187 SRUTHI- RA1652001010349 POOJA- RA1652001010560 NIVETHA- RA1652001010353 JINCY- RA1652001010350 Under the guidance of Dr. T. VIJAYAKUMAR M.B.A, M.PHIL, PhD PROFESSOR OF MANAGEMENT STUDIES FACULTY OF MANAGEMENT, SRM UNIVERSITY INTRODUCTION Facebook is a social media which is used by people to interact with their friends and family members. It is the most popular website which helps to connect people all over the
Rating:Essay Length: 3,711 Words / 15 PagesSubmitted: January 31, 2018 -
What Best Practices Do Organizations in Fmcg/ Retail Sector Use to Retain Staff in Their Organization
What Best Practices Do Organizations in FMCG/ Retail sector Use to Retain Staff in their organization. Contents 1. Introduction: 3 2. Why talent retention is important ? 3 3. Why do employees leave? 4 4. Employee retention strategy 4 5. Case studies: 7 1) Walmart 7 2) Nike, Inc. 7 3) Costco Wholesale Corporation 8 6. Employee retention policies in HUL 9 7. References 10 ________________ 1. Introduction: Employee retention focuses on the various strategies
Rating:Essay Length: 2,733 Words / 11 PagesSubmitted: February 4, 2018 -
Customer Behavior: Canadian Blood Services
Customer Behavior: Canadian Blood Services (CBS) Case Summary The case “Canadian Blood Services (CBS)” outlines the customer behaviour of people who donate blood, more specifically, new donors and those that repeat. The path forward and goals of CBS are to increase new donor numbers and increase the amount of people that return (retention of donors). These goals are born from the historical data of a very small growth in donors while the demand for blood
Rating:Essay Length: 722 Words / 3 PagesSubmitted: February 10, 2018 -
Fast Moving Consumer Goods
Sector report of Fast moving consumer goods – July 2017 * Basic Industry information Fast moving consumer goods is fourth largest sector in India. Household and personal care is the leading segment which accounts for 50% of overall market. Indian retail markets are estimated to reach US $ 1.1 trillion by 2020 from US $ 672 billion in 2016, with the growth of 20% in modern trade. As people bracing the Ayurveda products which has
Rating:Essay Length: 287 Words / 2 PagesSubmitted: February 11, 2018 -
Gsm - Global Service of Mobile Communication
“GSM” “Global Service Of Mobile Communication” Submitted by: Amrit Saikia VIth Sem “ETC” Roll no. 83 “A” G.H RAISONI COLLEGE OF ENGINEERING. , Digdoh Hills, CRPF Gate,Nagpur (An Autonomous Institute Under Act 1956) ________________ GLOBEL SERVICE OF MOBILE COMMUNICATION (GSM) Out of many telecommunication services in the world, GSM is one and most popular user friendly service for communication. Global Service of Mobile communication is the meaning of GSM. It is a wireless service to
Rating:Essay Length: 3,393 Words / 14 PagesSubmitted: February 11, 2018 -
Consumer Behavior
Consumer Behavior Consumer Behavior incorporates the examination of how people - either independently or in groups - pick up, use, contribution, discard, and settle on decisions about items, services, or even lifestyle rehearses, for instance, socially tried and true and clinging to a decent eating routine. As a propelling marvel, one should not be too much uneven about this definition. Different decisions, each taking a slightly phenomenal point and emphasizing various viewpoints (Hawkins & Motherbaugh,
Rating:Essay Length: 1,083 Words / 5 PagesSubmitted: February 11, 2018 -
Arts and Communications Counselors Inc.: Public Relations Services
A&C Public Relations Services| Arts and Communications Counselors Inc.: Public Relations Services Definition of Success ________________ To make economically and operationally feasible decisions that will generate a positive return on investment by the end of 2012, maintain a positive opening cash balance at the end of the next 3 years, and hire employees that possess business knowledge and a passion for the arts. Critical Issues ________________ * Critical Opportunity: Increases in customer need for public
Rating:Essay Length: 2,115 Words / 9 PagesSubmitted: February 24, 2018 -
Self Checkout Services: A Boon or A Bane
SELF CHECKOUT SERVICES: A BOON OR A BANE ________________ Introduction: Self-checkout is an automated process that enables the customers to process their own purchases without any human assistance. The concept of self-check-out services is not new but new instances have cropped up everywhere from banks to airports, retail stores, supermarkets, airports etc. Self-checkout service has become omnipresent and has created a new era of convenience for consumers. The service observed here is the self-checkout service
Rating:Essay Length: 1,040 Words / 5 PagesSubmitted: February 27, 2018 -
Innovation Is Engine, and Consumers Are in Charge
Innovation Is Engine, and Consumers Are in Charge As I read through the two books wrote by Wolk A. (2015) and Robinson, M. (2017), I identified two key words: innovation and consumers (viewers). In my point of view, they are the most essential elements that did, have and will constantly cause disruptions and form new landscapes in TV industry. Innovation In TV industry, innovation is about employing new technology and renewing revenue models. Technology is
Rating:Essay Length: 684 Words / 3 PagesSubmitted: February 27, 2018 -
Full or Limited Service Hotels
Full or Limited Service Hotels Article link - http://www.businesstravelnews.com/Procurement/Select-Service-Boom-Pros-Cons The article is about the pros and cons of limited service hotels that recently experienced a boom in U.S hospitality industry. In 2014 and 2015 limited service hotels accounted for 70% of all rooms added in the U.S hotel industry. More and more hotel companies, owners and investors choose limited service hotels as they are easier to develop and offer better return on investment. One of
Rating:Essay Length: 418 Words / 2 PagesSubmitted: February 28, 2018 -
Village Marketing Retail Audit
Rural V/s Urban Poor> retail AUDIT INTRODUCTION A research was conducted with the objective to learn about the spending habits of the people living in rural section of society compared to the people of the urban poor section of society. The Rural sector offers a sizeable market of more than 1,00,000 crores. Moreover, it accounts for one third of the national CPG sales, although the Compounded Annual Growth rate is 1.2 times higher in comparison
Rating:Essay Length: 1,069 Words / 5 PagesSubmitted: March 12, 2018 -
Retail Audit
Rural V/s Urban Poor> retail AUDIT INTRODUCTION A research was conducted with the objective to learn about the spending habits of the people living in rural section of society compared to the people of the urban poor section of society. The Rural sector offers a sizeable market of more than 1,00,000 crores. Moreover, it accounts for one third of the national CPG sales, although the Compounded Annual Growth rate is 1.2 times higher in comparison
Rating:Essay Length: 1,069 Words / 5 PagesSubmitted: March 12, 2018 -
Medco Containment Services Inc.
The pharmaceutical industry was worth $65 billion U.S in 1997, composed of three major product types; brand name drugs, generic of off-patent brand drugs and over the counter (OTC) drugs. The first two types of drugs require a doctor’s prescription in-order to be obtained. Prescription drugs accounted for 80% of the industry’s sales and profits in the early 1990s where OTC drugs accounted for the rest, 20%. There are two channels of distribution, wholesaler to
Rating:Essay Length: 1,012 Words / 5 PagesSubmitted: March 14, 2018 -
Consumer Behavior Easy Care
Hong Kong Baptist University Bachelor of Commerce in Marketing (Honors) 1st Semester 2017-18 BMKT3015 Consumer Behavior Company: Easycare Content 1. Summary-----------------------------------------------------------------------------p2 2. Company information 2.1 Company background---------------------------------------------------------p2 2.2 SWOT analysis-----------------------------------------------------------------p3 1. Consumer analysis 3.1 Interview findings--------------------------------------------------------------p4 3.2 Marketing segmentation-------------------------------------------------------p5 1. Marketing mix strategies recommendations 4.1 Product---------------------------------------------------------------------------p5 4.2 Place------------------------------------------------------------------------------p6 4.3 Price------------------------------------------------------------------------------p7 4.4 Promotion------------------------------------------------------------------------p7 1. Reference and appendix-----------------------------------------------------------p10 2. Work contribution-----------------------------------------------------------------p14 1. Summary In this report, we would like analysis the benefits and drawback of the online
Rating:Essay Length: 3,099 Words / 13 PagesSubmitted: March 16, 2018