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Last update: March 3, 2015
  • Diet Case

    Diet Case

    Because guilt has been identified as a key dimension of consumption emotion, guilt appeals are used frequently in advertising (Coulter & Pinto 1995; O'Keefe 2002; Cotte et al. 2005). Dissonance theory provides a theoretical structure for understanding guilt-induced behaviour (Ghingold 1981). The basic tenet of dissonance theory is the need for an individual to maintain cognitive consistency. For example, when a society honours the social norm of helping the unfortunate, and a person internalises this

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    Essay Length: 446 Words / 2 Pages
    Submitted: February 12, 2012 Autor: moto
  • Geico Case Study

    Geico Case Study

    Case Study: Geico Name: Felecia R. Simmons Professor John Muehl Total Rewards Date: January 22, 2012 Geico Employees Insurance Company has been in existence since in 1936 and was founded by Leo and Lillian Goodwin. Geico was established to provide auto insurance for governmental employees in the entire United States. Geico was based on the idea the governmental employees were safer and more financially dependable then the general public. With this way of thinking Geico

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    Essay Length: 1,763 Words / 8 Pages
    Submitted: February 12, 2012 Autor: andrey
  • Zara International Case Study

    Zara International Case Study

    Question 1: In what ways are elements of the classical management approaches evident in Zara International? - Inditex used all three components of the classical approaches: scientific was used by carefully selecting workers with the right abilities for the job, administrative principles was expressed through controlling design, production, distribution, and retail sales to optimize the flow of goods and bureaucratic through clear division of labor. Question 2: What elements of the behavioral management approaches are

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    Essay Length: 374 Words / 2 Pages
    Submitted: February 12, 2012 Autor: Antonio
  • Abrams Company - Case Study Analysis on Management Control Systems

    Abrams Company - Case Study Analysis on Management Control Systems

    Abrams Company CASE STUDY ANALYSIS ON MANAGEMENT CONTROL SYSTEMS CASE CONTEXT • Abrams Company is a manufacturer of parts for use in automobiles, trucks, buses and farm equipment. They produce three major groups of parts: ignition, transmission and engine parts. These products are sold to Original Equipment Manufacturers (OEMs) and wholesalers. The wholesalers, in turn resold the parts to "aftermarket" (AM). • ABRAMS COMPANY ORGANIZATION (Partial): • Product Division  Managed by a VP& GM,

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    Essay Length: 269 Words / 2 Pages
    Submitted: February 13, 2012 Autor: rita
  • Competencies Expected by Construction Industry from Pass-Outs of Diploma Programme in Civil Engineering - a Case Study

    Competencies Expected by Construction Industry from Pass-Outs of Diploma Programme in Civil Engineering - a Case Study

    Construction industry is undergoing a booming phase these days. With a large number of MNCs having invested and many more are in the process of investing in India, infrastructural requirement has suddenly gone up many fold and that is why, Indian society has witnessed unprecedented boost in Construction industry in last five years or so. The demand of engineers, especially of Civil Engineers has gone up tremendously in last couple of years. To keep pace

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    Essay Length: 486 Words / 2 Pages
    Submitted: February 13, 2012 Autor: rita
  • English Case

    English Case

    This work is made up from the unpublished Part III, of the "Age of Reason," and the answer to the Bishop of Landaff. In the Introductory chapter, on Dream, he would seem to have partly utilized an earlier essay, and this is the only part of the work previously printed. Nearly all of it was printed in Paris, in English, soon after Paine's departure for America. This little pamphlet, of which the only copy I

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    Essay Length: 329 Words / 2 Pages
    Submitted: February 13, 2012 Autor: viki
  • Business Case

    Business Case

    My father, Mr Kailayanathan (67) who stays in (38 Denkmalweg, 2543 lengnau, Swiss land), my mother Mrs Satkunarani (63) lives with him. They like to visit London and stay with my family regards to spend time with my babies for some time. They are good in heath and capable of doing things on their own. Please note that they do not have any intention of staying here permanently. I am able to accommodate them for

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    Essay Length: 470 Words / 2 Pages
    Submitted: February 13, 2012 Autor: andrey
  • Case Study of Midland

    Case Study of Midland

    3. Sol: a. According to the passage, β=1.8, D/E=0.05, r_d=6.0%,t=12%,r_f=2.2%,R_M-R_F=8.4%. Thus λ=D/(D+E)=0.048 Therefore, r_e=r_f+β(R_M-R_F )=2.2%+1.8×8.4%=17.32%; WACC=λ(1-t) r_d+(1-λ) r_e =0.048(1-12%)×6.0%+(1-0.048)×17.32%=16.7% b. When debt-to-equity ratio increase from 0.05 to 0.20, λ=D/(D+E)=20/(20+100)=0.167,r_e remains the same. WACC=λ(1-t) r_d+(1-λ) r_e =0.167(1-12%)×6.0%+(1-0.167)×17.32%=15.3% c. In the electric utility company, β=0.84, D/E=0.46, r_d=4.3%,t=30%,λ=D/(D+E)=46/(46+100)=0.315. Thus r_e=r_f+β(R_M-R_F )=2.2%+0.84×8.4%=9.3% WACC=λ(1-t) r_d+(1-λ) r_e =0.315(1-30%)×4.3%+(1-0.315)×9.26%=7.3% Electric utility corresponds to balance sheet A. Two distinguishable features lead me to draw this conclusion. First, the obviously high property and equipment

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    Essay Length: 419 Words / 2 Pages
    Submitted: February 13, 2012 Autor: simba
  • Fall Case

    Fall Case

    DEAR DIARY. The first tinge of daylight sliced across the heavens and beamed through the open balcony only feet from where I rested. I felt the warm soft heavy fur on top of me and the blades from the sun began to add even more warmth to the otherwise cold dry room. The day was already planned as I had to document my journeys over the last couple of weeks before they became hazy in

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    Essay Length: 835 Words / 4 Pages
    Submitted: February 13, 2012 Autor: dragonlord
  • Johnny Doe Sample Case

    Johnny Doe Sample Case

    The Blackwell Encyclopedic Dictionary of Human Resource Management / edited by Lawrence H. Peters, Charles R. Greer and Stuart A. Youngblood. Malden, Ma. : Blackwell Business, 1998. The Blackwell Encyclopedic Dictionary of Organizational Behavior / edited by Nigel Nicholson ; advisory editors, Randall S. Schuler, Andrew H. Van de Ven. Published: Cambridge, Mass.: Blackwell Business, 1995. Business: the Ultimate Resource. Published: Cambridge, Mass.: Perseus Publishing, c2002. 2172 p. Thomas A. Kochan and Joel Cutcher-Gershenfeld. 2004.

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    Essay Length: 340 Words / 2 Pages
    Submitted: February 13, 2012 Autor: moto
  • Amphetamines Case

    Amphetamines Case

    Amphetamines 2 Amphetamines Amphetamines seemed to be a recent drug that was created to help with Attention Defecate/ Hyperactivity Disorder and Narcolepsy. I researched to find more of a history, immediate effects and long-term effects on the brain. Amphetamines were first created in a lab around 1887. A German chemist by the name of L. Edelean was credited with noting the stimulating effect. Around the early 1930’s amphetamine was recognized as a Central Nervous System

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    Essay Length: 325 Words / 2 Pages
    Submitted: February 13, 2012 Autor: DandaJay
  • Zagazunt Case

    Zagazunt Case

    mystery men is a good movie, fuunny and in the past the way that I know this is becuase i have seen it manyu times. ghe is funny and dies well at the end. I like the ending and how they still do not know there name. the mad man ihas no power and the blue raja is not blue the invisible boy ius only invisble when nobvdoy is looking the spene is a flatulence

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    Essay Length: 292 Words / 2 Pages
    Submitted: February 13, 2012 Autor: andrew
  • Pastor Case

    Pastor Case

    I am writting a paper on the role of a pastor in a declinning chucr and i am trying to show what are the aspect for turning a church around and how by not pastroint a chuch well can couse a church to decline and lose its member and i wount to sho how the pastor plays a mager role in the ministry and the members and its decation can also play a role in

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    Essay Length: 411 Words / 2 Pages
    Submitted: February 14, 2012 Autor: RevHighsmith
  • Marketing Case

    Marketing Case

    Assignment 2 At the completion of this assignment you will achieve the following module 5 objectives: • Recognize the value of understanding consumers' attitudes. • Understand the determinants of the attitude-behavior relationship. Instructions: 1. Answer the following question: In June 2006, prior to market introduction, a company conducted a survey of consumers' attitudes toward the company's cherry flavor alcoholic drink. This survey asked consumers from the target market to respond to the following measure: Do

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    Essay Length: 846 Words / 4 Pages
    Submitted: February 14, 2012 Autor: rita
  • Keith: The Case of Servant Leadership

    Keith: The Case of Servant Leadership

    Dr. Kent M. Keith (2008) is not only the author of the book of The Case for Servant Leadership, but a well known public actor in the media as well. As a guest on many media channels, TV, magazines, and the author of conference papers, and speaker at seminars – he tries to communicate and help people on all of the ways to find personal meaning of their life. He has a strong belief that

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    Essay Length: 726 Words / 3 Pages
    Submitted: February 14, 2012 Autor: andrey
  • Stylistic Case

    Stylistic Case

    Lecture 1. Literary text as a poetic structure 1. Verbal and supraverbal layers of the literary text 2. Principles of poetic structure cohesion 2.1 Principle of incomplete representation 2.2 Principle of analogy and contrast 2.3 Principle of recurrence 1. Verbal and supraverbal layers of the literary text While reading a literary text one gradually moves from the first word of it on to the last. The words one reads combine into phrases, phrases into sentences,

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    Essay Length: 3,063 Words / 13 Pages
    Submitted: February 15, 2012 Autor: andrew
  • Enzymes Case

    Enzymes Case

    1 Introduction Enzymes are biological catalysts which are necessary for the chemical reactions inside the body. Catalyst is a chemical substance which capable to increase the rate of chemical reaction by provided alternative mechanism to lower down the minimum energy for the reaction to proceed. Catalyst will not have any chemical changes after the reaction. Enzymes are highly efficient catalysts which can increase the biochemical reaction rate by factor from 1016 to 1018. The reactant

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    Essay Length: 309 Words / 2 Pages
    Submitted: February 15, 2012 Autor: andrey
  • McDonalds Case

    McDonalds Case

    McDonald's is the most famous fast food restaurant in the world. It is famous and even little children know McDonald's when they see the yellow "M". Mcdonald serves meals, drinks, and dessert. McDonald's Corporation is the world's largest fast-food restaurant chain with more than 30,000. McDonald's restaurants spread across more than 100 countries serving an average of 50 million people daily. McDonald's in Singapore opened in 1979. McDonald's opened first outlet in Singapore at Liat

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    Essay Length: 276 Words / 2 Pages
    Submitted: February 15, 2012 Autor: andrew
  • Relationships Case

    Relationships Case

    God desires to empower you through the Holy Spirit to live a Christ-directed life. As you continue to breathe spiritually (confess your sin and claim the fullness of the Spirit), you will experience a deepening fellowship with God enabling you to grow in Christian maturity. Relationship first begins with God. 1 peter 2:2,3 Therefore, rid yourselves of all malice and all deceit, hypocrisy, envy, and slander of every kind. 2Like newborn babies, crave pure spiritual

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    Essay Length: 376 Words / 2 Pages
    Submitted: February 15, 2012 Autor: shellpeters
  • Poken Case

    Poken Case

    This business to create something new product with innovation replace the normal business card to electronic business card with information technology. Introducing a new product in the market POKEN which is from words poke. This product is widely been using in developed countries such as Singapore, Australia, United States of America, Japan, Mexico and etcetera. This device is suitable for career peoples. The small design of POKEN has made it easier to be carry and

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    Essay Length: 362 Words / 2 Pages
    Submitted: February 15, 2012 Autor: zurimie
  • Pest Analysis Case

    Pest Analysis Case

    The assignment: Conduct a PEST Analysis on the cruise industry. Imagine your focal company is Carnival Cruise Lines and you are conducting a PEST analysis of your industry. (Note: Carnival Cruise Lines is one brand of parent company Carnival Corporation & PLC, so when looking at the company's SEC filings, you'll want to pull up the 10-K for Carnival Corporation, which you can access from the parent company's web site investor relations area.) For each

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    Essay Length: 302 Words / 2 Pages
    Submitted: February 15, 2012 Autor: viki
  • Ameritrade Case Study

    Ameritrade Case Study

    Project Description In order to execute on Ameritrade’s strategy to grow its customer base, Chairman and CEO Joe Ricketts is considering a substantial project that would (1) implement technology enhancements to improve the trading platform and (2) increase advertising to grow consumer awareness. The technology enhancements require a $100 million investment and the advertising budget would be increased to $155 million for combined FY 1998 and 1999, more than seven times the Advertising and Promotion

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    Essay Length: 417 Words / 2 Pages
    Submitted: February 15, 2012 Autor: cookiesn
  • Mahindra and Mahindra Limited Case Study

    Mahindra and Mahindra Limited Case Study

    Introduction Company Profile: Mahindra and Mahindra Limited is part of the US $7.1 billion Mahindra Group, one of India's leading business houses. It was set up in 1945 as Mahindra & Mohammed. Later, the name was changed from ‘Mahindra & Mohammed' to ‘Mahindra & Mahindra' in 1948. From food to defence, Mahindra & Mahindra (M&M) keeps its businesses diverse. Sectors include Automotive, After-Market (pre-owned vehicles and spare parts), and Farm Equipment (FES). Its Automotive unit

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    Essay Length: 2,250 Words / 9 Pages
    Submitted: February 15, 2012 Autor: simba
  • Accounting Case

    Accounting Case

    3. How will you operate? a) Will you purchase and sell the entire product, purchase parts and assemble it, or manufacture it? Explain your choice. PawSmart will purchase and sell the entire product. The pet food sector includes food and treats. Dog and cat food and treats will be the top sales item in all stores. The company tries to encourage the use of high quality, nutritious foods for animals.The company will stock only high

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    Essay Length: 306 Words / 2 Pages
    Submitted: February 15, 2012 Autor: karla
  • Butler Capital Partners Case Study

    Butler Capital Partners Case Study

    Founded in 1990, Butler Capital Partners is a successful French Private Equity Firm owned by Walter Butler. The first fund of the company, European Strategic Fund, which was closed in 1991, primarily focused on small family owned companies and on divisions of larger companies. This fund provided a gross return around 38 and 39% to investors. His second fund, French Private Equity II, closed in 1998 and amounting FF 1,100 million, was created to mainly

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    Essay Length: 1,021 Words / 5 Pages
    Submitted: February 16, 2012 Autor: rita