AllFreePapers.com - All Free Papers and Essays for All Students
Search

Marketing School Free Term Papers

Search

1,856 Marketing School Free Papers: 601 - 625 (showing first 1,000 results)

Last update: April 13, 2015
  • Online Advertising Marketing Plan

    Online Advertising Marketing Plan

    NJ Square Deals LLC President 607 Garden Street Suite 2 Hoboken, NJ 07030 www.Njsquaredeals.com 973-943-7254 December 2007 Table of Contents I. TABLE OF CONTENTS 3 II. EXECUTIVE SUMMARY 4 III. GENERAL COMPANY DESCRIPTION 5 IV. PRODUCTS AND SERVICES 6 V. MARKETING PLAN 7 VI. OPERATIONAL PLAN 16 VII. MANAGEMENT AND ORGANIZATION 21 VIII. PERSONAL FINANCIAL STATEMENT 22 IX. STARTUP EXPENSES AND CAPITALIZATION 23 X. FINANCIAL PLAN 24 XI. APPENDICES 27 XII. REFINING THE PLAN 28

    Rating:
    Essay Length: 2,327 Words / 10 Pages
    Submitted: April 14, 2013 Autor: starr767
  • Marketing Forces

    Marketing Forces

    Abstract In the following you will learn about different forces that affect businesses on the marketing aspect that can make it hard for businesses to profit or remain in business. There are many different types of forces in the world around businesses that affect them on a daily basis but some can be overcome easily and others you have to dig deep and come up with a plan to make it through the changing environment.

    Rating:
    Essay Length: 1,389 Words / 6 Pages
    Submitted: April 14, 2013 Autor: tonya4bama
  • Gondola Marketing Plan

    Gondola Marketing Plan

    Demographics: The demographics that the gondolas attract are: males and females with an age range of 20-60; the majority of the people that will be using the gondola will be couples like husband and wife, boyfriend and girlfriend and platonic relationships, because of the quintessential experience that comes with gondola. Tourism also plays a big factor in the gondola business, with 20 million visitors entering Venice each year. These visitors have a massive impact on

    Rating:
    Essay Length: 883 Words / 4 Pages
    Submitted: April 16, 2013 Autor: johnybrave32
  • Starbucks in Fair Trade Coffee Network: Marketing Analysis Project

    Starbucks in Fair Trade Coffee Network: Marketing Analysis Project

    Starbucks in Fair Trade Coffee Network: Marketing Analysis Project PEI-CHI YUN Marketing Theory, Dr. Eric Wynstin Waltson October 2012 In this generation, there are many companies working in global market. Especially, economies are becoming a global sharing market. Coffee store are ethically minded customers and a lot of people in many countries that enjoy the coffeehouse for relaxing. Additionally, Fair trade is also representing an important new approach to alleviating poverty in the global marketing

    Rating:
    Essay Length: 2,379 Words / 10 Pages
    Submitted: April 17, 2013 Autor: fly60121
  • Mkt 500 - Cards with Love, Inc. Marketing Plan

    Mkt 500 - Cards with Love, Inc. Marketing Plan

    Tawnya Rockney Cards with Love, Inc. Final paper MKT 500 SNHU July 21, 2012 Executive Summary: Cards with love is the type of company a person can go to for a personal handmade experience. This company is not like any company out there; it will help its consumer sending a handmade card to a loved on. The goal of this company is to start out small and to grow into the card industry market. Cards

    Rating:
    Essay Length: 2,610 Words / 11 Pages
    Submitted: April 18, 2013 Autor: Rockneytr
  • Nokia Market Research

    Nokia Market Research

    Nokia, a Finnish icon was the world’s leading mobile phone maker. Established in 1865, its principal products are mobile phones and portable IT devices. Ever since the revolution of fast changing trend of smartphones, Nokia has since lagged behind. Nokia, being in the declining stage, has to relook and understand their target market more closely. The research issues identified were Nokia’s declining sales, the change in consumers’ preferences and trend, the perception and positioning of

    Rating:
    Essay Length: 480 Words / 2 Pages
    Submitted: April 20, 2013 Autor: essaypapers
  • Marketing Case

    Marketing Case

    Q: Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product lifecycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product? A: To answer this question I will discuss the media consoles/video games that

    Rating:
    Essay Length: 362 Words / 2 Pages
    Submitted: April 24, 2013 Autor: chon12
  • Market Model Patterns of Change

    Market Model Patterns of Change

    Market Model Patterns of Change Groupon Inc. is a deal-of-the-day website that features discounted gift certificates for local or national use. Groupon pioneered the social media by the use of adverse advertising campaigns designed for the growth and word of mouth of the clients they acquired for their own increases in customers as well as profits. . They launched their business in 2008 and by 2009, it operated in 30 cities in the United States,

    Rating:
    Essay Length: 1,184 Words / 5 Pages
    Submitted: April 26, 2013 Autor: newyorkdiva
  • Report on Apple’s Market Capitalization

    Report on Apple’s Market Capitalization

    Report on Apple’s market capitalization. This report gives an idea about how well Apple did since the 1990’s. It is based on a graph about Apple’s Market Capitalization through the years, compared to other major companies. The aim of this report is to describe and explain the fluctuations of the graph. Apple, unlike Microsoft or Cisco, doesn’t seem to have any growth between 1990 and 2004. This might be due to the fact that, during

    Rating:
    Essay Length: 390 Words / 2 Pages
    Submitted: April 27, 2013 Autor: soswag
  • Marketing Principles

    Marketing Principles

    Marketing principles the paper outline some important aspects in food industry, herein, The bargaining power of the buyers is fairly weak when it comes to the actual buying situation. But since there are so many different available alternatives to choose from, then the buyer has some power in the form of choice. Their choice of fast food provider can easily be changed if one fast food provider does not meet its expectations. This is further

    Rating:
    Essay Length: 564 Words / 3 Pages
    Submitted: April 28, 2013 Autor: Gringi
  • Google Marketing Case Study

    Google Marketing Case Study

    Executive summary . Google is a leading search engine. This report elaborates Google strategic management. Initially discussing more on how Google strategic management analysis. In analysis stage the various elements lime strategic formulation, strategic evaluation, and strategic implementation. Google strategic management mainly focusing on their growth towards technology implementations and their management styles Google strategic management. In this report basically explains on strategic management process, the three stages information, Google contribution in strategic management process

    Rating:
    Essay Length: 4,779 Words / 20 Pages
    Submitted: April 29, 2013 Autor: pumathi
  • Airasia's Marketing Strategy

    Airasia's Marketing Strategy

    TABLE OF CONTENTS Page 1. Introduction 3 2. Background 3 3. Market analysis 4 3.1 Product 4 3.2 Price 4 3.3 Place 4 3.4 Promotion 5 3.5 People 5 3.6 Process 5 3.7 Physical evidence 6 4. Recommendation 6 4.1 Extended service 7 4.2 Vacation product 7 4.3 Mileage awards 7 4.4 Booking management 7 5. Conclusion 8 LIST OF REFERENCES 9 1: Introduction This essay, from the three keywords "navigation brand, the service, publicity"

    Rating:
    Essay Length: 3,230 Words / 13 Pages
    Submitted: April 29, 2013 Autor: zcg111111
  • Define Marketing

    Define Marketing

    Define Marketing When I think of the term; Marketing, my understanding of it is, the action taken by a company to increase the probability of selling a product to the customer for a profit. I think about companies that write commercials for other companies and how if the commercial is not done correctly or targeting the correct audience it could be detrimental to the company. According to BusinessDictionary.com (2013), “Marketing The management process through which

    Rating:
    Essay Length: 898 Words / 4 Pages
    Submitted: April 29, 2013 Autor: andirashad
  • Marketing Mix: Pampers

    Marketing Mix: Pampers

    Marketing Mix: Pampers The purpose of this paper is to describe the marketing mix for Procter & Gamble’s (P & G) brand Pampers. Included are a background, marketing mix analysis, and recommendations for possible changes. First, Victor Mills developed Pampers in the 1950’s. While working for P & G as a chemical engineer he developed a better way of diapering his grandson. P & G adapted the idea and created the brand Pampers (“Pampers,” 2009).

    Rating:
    Essay Length: 1,528 Words / 7 Pages
    Submitted: April 30, 2013 Autor: kratika5
  • Bionade Gmbh Marketing Plan

    Bionade Gmbh Marketing Plan

    1. Introduction 2. Bionade Bionade GmbH was founded in 1996 by Dieter Leipold. Company is based in Ostheim, Germany, situated in the Bavarian section in the Biosphere Reserve”Rhön”. The company was founded because of the declining beer consumption, which threatened the long-term survival of the family brewery. Dieter Leipold thought the development of an organic, non-alcoholic drink for kids would be the answer to his future problems. After eight years and all €1.5 million of

    Rating:
    Essay Length: 1,360 Words / 6 Pages
    Submitted: April 30, 2013 Autor: alidemohamed
  • Personality in Marketing

    Personality in Marketing

    Personality and marketing Personality is a person’s consumer’s values, lifestyle choices, qualities, habits and appearance. (Kumra, R [2007]) that makes them unique. In other terms it is the characteristics that make up who we are. To marketers personalities are guides on how to sell their product to the customers. In this essay I will be looking at the different categories there are of a person’s personality and how marketers use this as well as giving

    Rating:
    Essay Length: 464 Words / 2 Pages
    Submitted: May 1, 2013 Autor: adealex
  • Integrated Marketing Plan Carl's Jr

    Integrated Marketing Plan Carl's Jr

    Integrated marketing plan Carl’s Jr EXECUTIVE SUMMARY Carl’s Jr restaurant is planning to launch a new burger product in its menu “Six Dollar Diet Burger”, which I recommended as the marketing manager so as to grow its business. This report draws a one year integrated marketing plan and strategy for the recommended new product. It first started by stating the mission statement and objectives of the company then environmental analysis of the company’s micro environment

    Rating:
    Essay Length: 3,138 Words / 13 Pages
    Submitted: May 1, 2013 Autor: sadiq_mukhtar
  • Leva Energy Marketing Plan

    Leva Energy Marketing Plan

    Objective Provide strategic go-to-market recommendations that will build brand equity and enable Leva Energy (LE) to meet its projected revenue and become a profitable organization by year four (4). The Leva Power Burner The patented Leva Power Burner attaches to thermal equipment by replacing less efficient and high-emission burners. The product integrates a turbine with a burner and utilizes natural gas to co-generate heat and power. Electricity is generated at a low cost of $0.025

    Rating:
    Essay Length: 1,251 Words / 6 Pages
    Submitted: May 1, 2013 Autor: SCU_MBA
  • Analyze the Growth of Chinese Luxury Marketing in the Last Decade and Identify Opportunities of Continued Increase

    Analyze the Growth of Chinese Luxury Marketing in the Last Decade and Identify Opportunities of Continued Increase

    For a long time, people wealthy have passion for the luxury products recognize themselves as certain status and satisfied themselves for joy. As a result, the ‘luxury goods’ concept appeared and developed. Actually, the definition of luxury changed in last decades. At first, luxury goods were described as that something is more expensive than other non-luxury item but less functional advantage (Dubois and Duquesne, 1993). Later, the definition appeared at the early 21st century: luxury

    Rating:
    Essay Length: 449 Words / 2 Pages
    Submitted: May 3, 2013 Autor: mini_shirt
  • What Are the Chief Elements of the Strategy That Whole Foods Market Is Pursuing ? Is Whole Foods’ Strategy Well Matched to Market Conditions in the Food Retailing Industry?

    What Are the Chief Elements of the Strategy That Whole Foods Market Is Pursuing ? Is Whole Foods’ Strategy Well Matched to Market Conditions in the Food Retailing Industry?

    What are the chief elements of the strategy that Whole Foods market is pursuing ? Is Whole Foods’ strategy well matched to market conditions in the food retailing industry? I believe that Whole Foods is well equipped in the direction they are headed. They have become the leaders in whole food and organic foods industry. I believe their strategy plan has proven to be effective, because Whole Foods has proven to respond appropriately to an

    Rating:
    Essay Length: 1,331 Words / 6 Pages
    Submitted: May 3, 2013 Autor: Glide15
  • Capital Market Networks

    Capital Market Networks

    Technological innovations and advances have changed the structure of the industry to a flat decentralized network. Until the late 1990s, the central role was played by the broker-dealers which was the most profitable role in the financial ecosystem back then. The dealers controlled clients' access to the exchanges for a grand money compensation. Different layers of brokers were assigned to different levels of investors. For instance, the institutional investors, were served by the elite class

    Rating:
    Essay Length: 302 Words / 2 Pages
    Submitted: May 6, 2013 Autor: bajanek
  • The Harvard Business School Business Plan Contest

    The Harvard Business School Business Plan Contest

    CASE OVERVIEW: The Harvard Business School Business Plan Contest Harvard Business School (HBS) has an annual business plan contest. It is a huge campus event and for many students, a highlight of their MBA journeys. The contest has three primary objectives: 1. Educate the students in the process of creating and evaluating new business ventures; 2. Prepare the students for opportunities in entrepreneurship sometime during their careers; and 3. Harness the unique resources that HBS

    Rating:
    Essay Length: 3,372 Words / 14 Pages
    Submitted: May 7, 2013 Autor: mommakrocks
  • Individual Elements of the Extended Marketing Mix

    Individual Elements of the Extended Marketing Mix

    Individual Elements Of The Extended Marketing Mix As said by Karen Beamish (2005) the term Marketing Mix is one of the most important marketing tools. The components of the marketing mix are the most useful and tactical part of a marketing plan. These provide a very good level of assistance for a marketing person in following up their objectives. The quantity of each element may vary according to the requirements of the marketing plan. Initially

    Rating:
    Essay Length: 536 Words / 3 Pages
    Submitted: May 8, 2013 Autor: mukta2650
  • Marketing Is Right but Not for Cultural Spreading

    Marketing Is Right but Not for Cultural Spreading

    It is what I have seen cultural transmission in Hong Kong: Lai Chi Kok Amusement Park was a Hong Kong theme park. Ocean Park is a Hong Kong theme park. Hong Kong Disneyland is ... an American theme park located in Hong Kong. Something comes and something is gone. It has been said that cultural transmission is making people's life better off, in the sense that we can experience and taste some brand new things.

    Rating:
    Essay Length: 1,226 Words / 5 Pages
    Submitted: May 9, 2013 Autor: kkhamano
  • Japanese Motorcycle Market

    Japanese Motorcycle Market

    This case discussed about the competition (rivalry) between Honda and Yamaha to be the leader in the Japanese motorcycle market. The case study begins with a brief introduction on the Japanese motorcycle market during the early 1950's. At that time, there were 50 competitors fighting for position in the market, with Tohatsu (22% market share) as the number one competitor, followed by Honda (20% market share). Both company practiced different approach to try to emerge

    Rating:
    Essay Length: 391 Words / 2 Pages
    Submitted: May 10, 2013 Autor: azianti