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Last update: March 4, 2015
  • McDonald's Strategy

    McDonald's Strategy

    Company's topline in Q3 continued to be negatively impacted due to refranchising, as the company-operated sales were increasingly replaced by franchised revenues in the form of rent and royalty, based on a percentage of sales. Going forward, we are likely to see this trend sustaining, as the company works on its goal to be 95% franchised by 2018. Most of the refranchising will take place in the company's key future growth markets: High Growth (consisting

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    Essay Length: 306 Words / 2 Pages
    Submitted: December 6, 2016 Autor: adox
  • European Union’s Anti-Dumping Strategy on Chinese Steel Products

    European Union’s Anti-Dumping Strategy on Chinese Steel Products

    European Union’s Anti-dumping Strategy on Chinese Steel Products The European Union and China are two of the greatest merchants on the planet. China is currently the EU's second exchanging accomplice behind the United States and the EU is China's greatest exchanging accomplice. EU-China exchange has expanded drastically as of late. China is the EU's greatest wellspring of imports by a long shot, and has additionally turned out to be one of the EU's quickest developing

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    Essay Length: 1,171 Words / 5 Pages
    Submitted: December 8, 2016 Autor: Babek Allahverdizade
  • Selective Disclosures

    Selective Disclosures

    ETHICS PAPER 1. Introduction Over the years, many countries have experienced occurrences of corruption via the unlawful use of public office for private gain. Exposer to equities, asset defaults, illiquidity, disintermediation and policy guarantees have also increased the need to have disclosure requirements in place. In the past, selective disclosures were becoming a major problem for investors, because of insider trading. These persons would illegally trade on the stock exchange, to their advantage, because they

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    Essay Length: 640 Words / 3 Pages
    Submitted: December 10, 2016 Autor: Mou Moonqueen
  • Payout Strategy

    Payout Strategy

    Finance Finance Student Name Date Professor Name of Professor ________________ Payout Strategy The dividend payout strategy selected by Microsoft Corp as it announced a quarterly dividend of $0.36 per share on Sept. 15, 2015. Microsoft announced that its board of directors declared a quarterly dividend that indicating a five cent enhance or 16.1 % over the previous quarter’s dividend (Microsoft, 2015). The dividend is payable December 10, 2015 to shareholders of record on November 19,

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    Essay Length: 530 Words / 3 Pages
    Submitted: December 12, 2016 Autor: Mohammad Samhan
  • Business Strategy - Guideline for Group Project

    Business Strategy - Guideline for Group Project

    BUSINESS STRATEGY BUS460 (F2016) GUIDELINE FOR GROUP PROJECT GROUP PROJECT (35% out of 100% - 15% for oral presentation and 20% for the written report) Each group is required to conduct a research relating to the strategic management and business policy of a Company operating in Hong Kong or overseas. The objective of the research is that you as the Strategic Planning Manager make recommendation to the CEO of the Company for the improvement of

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    Essay Length: 786 Words / 4 Pages
    Submitted: December 13, 2016 Autor: elvis tang
  • Consumer Behaviour and Retail Marketing Strategy

    Consumer Behaviour and Retail Marketing Strategy

    CONSUMER’S ATTITUDES TOWARDS H&M JIAHAO HUANG Module Code: MKT9116M Consumer Behaviour and Retail Marketing Strategy Module Co-ordinator: Sabine Gerlach University of Lincoln May 2016 Abstract Keywords consumer, attitude, beliefs, behavior, fashion industry, H&M, attitude- behavior gap This research paper will evaluate consumer trends in the fashion industry and establish the existing attitudes from consumers regarding products and services offered in the market. The case for H&M Company has been used extensively in this paper to

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    Essay Length: 3,339 Words / 14 Pages
    Submitted: December 17, 2016 Autor: Jiahao Huang
  • Group Recommendations for Resolving the Problem

    Group Recommendations for Resolving the Problem

    Group Recommendations for resolving the Problem After Samsung Chinese staff kneel down on stage, we believe that cultural differences cause the problem of leadership style. So how to solve the problem of cultural differences on the leadership style? First, in our opinion, leaders could not guarantee the management method which is effective in the home country also succeed in other countries. A manager should need to change his leadership style when working in subsidiaries in

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    Essay Length: 366 Words / 2 Pages
    Submitted: December 18, 2016 Autor: CharlesMOK
  • Does Ntpc Have Been Successful in International Strategy?

    Does Ntpc Have Been Successful in International Strategy?

    ________________ Assignment Question 1: Does NTPC have been successful in International strategy? Answer: NTPC has ventured into the international market mainly for sourcing the coal for its plants in India. It has sourced coal from many foreign countries for fulfilling the energy needs of the nation. Now NTPC is trying to go into new ventures so that they can bring up new capabilities in the neighboring countries and import more power from these nations. NTPC

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    Essay Length: 3,626 Words / 15 Pages
    Submitted: December 18, 2016 Autor: Shipra Singh
  • Demonstrate an Understanding of Consumer Behaviour as a Result of Marketing Strategies

    Demonstrate an Understanding of Consumer Behaviour as a Result of Marketing Strategies

    Demonstrate an understanding of consumer behaviour as a result of marketing strategies In this essay I will demonstrate an understanding of consumer behaviour as a result of marketing strategies. Specifically, I will be looking at various pricing and promotion techniques which influence consumer behaviour within the fashion industry. It is important for marketers to understand the needs of the consumer as well as the social, psychological and personal factors in order to persuade a person

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    Essay Length: 964 Words / 4 Pages
    Submitted: December 22, 2016 Autor: kolchuma
  • Blue Ocean Strategy Implementation Scenario Case: Tipping Point Leadership and Fair Process in Action

    Blue Ocean Strategy Implementation Scenario Case: Tipping Point Leadership and Fair Process in Action

    BLUE OCEAN STRATEGY IMPLEMENTATION SCENARIO CASE: TIPPING POINT LEADERSHIP AND FAIR PROCESS IN ACTION INTRODUCTION Blue Ocean Strategy was developed by W. Chan Kim and Renée Mauborgne. They observed that companies tend to engage in head-to-head competition in search of sustained profitable growth. Most companies focus on how to overcome the competition in existing market but yet they experience limited growth. They had created a comprehensive set of analytic tools and frameworks any organization can

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    Essay Length: 7,043 Words / 29 Pages
    Submitted: December 23, 2016 Autor: priyaa
  • A Report on online Recruitment Portal - Myskillpage.Com

    A Report on online Recruitment Portal - Myskillpage.Com

    A project Report On “A Report on online recruitment portal- MySkillPage.com” For “INFOPINE” By M P Nikil Prasad Pgdm No. 15031 Submitted in partial fulfillment of the requirement of Summer Internship Programme Under the guidance of Mr.KumarPiyush Co-founder & CEO Infopine, Mysore & Asst Prof.Jayakrishnan S SDMIMD,Mysore ________________ CERTIFICATE BY THE FACULTY GUIDE SDM INSTITUE FOR MANAGEMENT DEVELOPMENT, MYSORE This is to certify that Roll No 15031 Mr M P Nikil Prasad of PGDM Batch

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    Essay Length: 8,180 Words / 33 Pages
    Submitted: January 1, 2017 Autor: Nikil m p
  • Hyundai: Entry Strategy

    Hyundai: Entry Strategy

    HYUNDAI: ENTRY STRATEGY Hyundai initially started exporting its cars to Canada in 1984. Slowly by 1986, it expanded its exports to entire North America including United States. After gaining significant understanding of consumer choices, Hyundai established its first plant outside its home country in United States in 1986. Faced with low sales, initial market analysis suggested low quality+bad service+Negative brand image as major reasons for poor performance. Thus, they started focusing on a niche lower

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    Essay Length: 338 Words / 2 Pages
    Submitted: January 1, 2017 Autor: piyushj19
  • Marketing Strategy – the Way Leading to the Success of Cowboy Jack’s Restaurant

    Marketing Strategy – the Way Leading to the Success of Cowboy Jack’s Restaurant

    National Economics University Advanced Educational Program ❧ ❧ • ❧ ❧ A study on Marketing strategy – The way leading to the success of Cowboy Jack’s restaurant Group: The pretty young lady (TPYL) 1. Vũ Thị Thủy 2. Nguyễn Thùy Linh 3. Nông Ngọc Yến 4. Nguyễn Thị Minh Phương Hanoi, November 2015 LIST OF ABBREVIATIONS Cowboy Jack’s CBJ LIST OF TABLES AND FIGURES 1. Table: Table 4.1: The reason why customers like Chicago stuffing

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    Essay Length: 6,457 Words / 26 Pages
    Submitted: January 3, 2017 Autor: Vũ Thuỷ
  • Utilizing Swot Analysis in Corporate Strategy

    Utilizing Swot Analysis in Corporate Strategy

    Utilizing SWOT analysis in corporate strategy -Take ZTE as subject investigated Introduction Competition is the inevitable result of the running market economy. As long as the market economy exists, the competition will never disappear. On the condition of market economy, every economic entity makes its full effort to contend for a limited number of resources. Competition becomes the mainline of the enterprise operation. In order to survive, companies must keep continuous self – innovation together

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    Essay Length: 3,112 Words / 13 Pages
    Submitted: January 6, 2017 Autor: zaczaczac
  • Tanglewood Staffing Strategy

    Tanglewood Staffing Strategy

    Staffing Strategy Tanglewood is a chain of retail stores that operate in the moderate price group. They feature items such as clothing, appliances, electronics, and home décor. It was originally founded in 19 by two best friends, with a single store. The stores have an outdoors theme, and distinguish themselves from others with a simple, uncluttered design. Over the years the business has expanded and now has 243 stores, but before expanding any further the

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    Essay Length: 801 Words / 4 Pages
    Submitted: January 14, 2017 Autor: bterrell1
  • Marketing Strategy of a Services Business

    Marketing Strategy of a Services Business

    Marketing Services Executive Aircraft Services ________________ Macintosh HD:Users:christellebbos:Desktop:ExecutiveAircraftSvs_biglogo.png TABLE OF CONTENTS About the Company…………………………………………………………………………………page 3 Services Offered………………………………………………………………………………………page 3-5 Services Marketing Mix……………………………………………………………………………page 6-7 * 7Ps……………………………………………………………………………………………….page 6 * Core Product…………………………………………………………………………………page 6 * Supplementary Services………………………………………………………………...page 6 * Flowchart of the Service………………………………………………………………...page 7 Competition……………………………………………………………………………………………..page 8 * Emerald Jet……………………………………………………………………………………page 8 * Cedar Jet………………………………………………………………………………………..page 9 * Imperial Jet……………………………………………………………………………………page 10 Blueprinting Services……………………………………………………………………………….page 11 Service Recovery……………………………………………………………………………………...page 12 Services Marketing Triangle………………………………………………………………………page 13 Services Marketing Strategies.…………………………………………………………………..page 14 Jay Customer Incidents……………………………………………………………………………..page 14 The Servicescapes Model…………………………………………………………………………..page 15

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    Essay Length: 1,323 Words / 6 Pages
    Submitted: January 16, 2017 Autor: ChristelBL
  • The Analysis Study of Marketing Fevicol from India to Japanese Market Based on Marketing Mix Strategies

    The Analysis Study of Marketing Fevicol from India to Japanese Market Based on Marketing Mix Strategies

    MBA 523: International Marketing The Analysis Study of Marketing Fevicol from India to Japanese Market Based on Marketing Mix Strategies Section: S16N70 Written by: Pratik R Bhatia Yuan Mi This report is submitted in partial fulfillment of the requirements of the course International Marketing MBA 523, Spring 2016 Faculty of Management Vancouver Island University Nanaimo, BC, Canada (April 04, 2016) ________________ Summary The report provides an analysis study of introducing Fevicol, the top selling adhesive

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    Essay Length: 4,228 Words / 17 Pages
    Submitted: January 23, 2017 Autor: wushizhong2000
  • Presentation Strategy

    Presentation Strategy

    STRATEGY AUDIT FINDINGS Strategy Audit Findings Student’s name Institution affiliation ________________ Executive Summary Presented in this paper is the critical strategic analysis of a leading company in the beverage industry – the Coca-Cola Company. Operating in more than two hundred countries across the world, Coca-Cola is the world’s leading manufacturer and distributer of soft drinks. More than four hundred nonalcoholic beverage brands ore licensed and operate by this company. Coca-Cola faces regular challenges in today’s

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    Essay Length: 5,874 Words / 24 Pages
    Submitted: January 31, 2017 Autor: Mungasia Caleb
  • Strategy Is the Long-Term Direction of an Organization

    Strategy Is the Long-Term Direction of an Organization

    1. Strategy Strategy is the long-term direction of an organization. Strategy is the creation of a unique and valuable position involving a different set of activities (Porter, 1996). Porter (1996) also points out that strategic position should have a horizon of ten years or more, not a single planning circle. The differentiation of strategy is important, because a company can outperform胜过rivals only if it can establish a different strategy that it can preserve (Porter, 1996).

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    Essay Length: 2,369 Words / 10 Pages
    Submitted: January 31, 2017 Autor: Vivian Chen
  • Performance Indicator Strategy Case Analysis

    Performance Indicator Strategy Case Analysis

    Assignment – Performance Indicator Case Performance Indicator has acquired exclusive rights from Batelle Memorial Institute (BMI) to a technology/ manufacturing process for use in golf balls that would change the color or appearance of balls when they had been submerged in water for an extended period of time. The benefit of this technology is the ability to assess the diminished performance of used balls, whether purchased or found on a golf course. Performance Indicator would

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    Essay Length: 652 Words / 3 Pages
    Submitted: February 2, 2017 Autor: Deepankur Malik
  • Amazon Company Retention Strategies

    Amazon Company Retention Strategies

    Amazon Company Amazon is an American electronic commerce and cloud computing company, founded in 1994 by Jeff Bezos, who named the company after the Amazon river, one of the largest rivers in the world. The company started as an online bookstore, later became largest internet-based retailer in the world with an annual revenue of US $107 billion. Amazon is one of the leaders in the customer relationship management through its customer centric business model, where

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    Essay Length: 1,217 Words / 5 Pages
    Submitted: February 8, 2017 Autor: Jagadeesh Kumar Reddy Sirigireddy
  • Vinamilk Business Strategy

    Vinamilk Business Strategy

    Screen Shot 2016-04-02 at 4.15.00 PM.png Principle of Business Team Research Report Tang Hai Ngoc Son, Nguyen Hoang Lam Quang Ha, Bui Thai Viet Anh, Tran Thi Ca Tuot Student ID: PREMBA16328, PREMBA15235, PREMBA15233, PREMBA15233 April 3rd, 2016 Pre-MBA GUARDIAN 1000 BUSINESS REPORT Contents of Report Part 1: Company Introduction Part 2: Product Introduction 1. Market problems/needs 2. Proposal solution 3. Product’s feature overview Part 3: SWOT Analysis Part 4: Market Segmentation Part 5: Market

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    Essay Length: 4,825 Words / 20 Pages
    Submitted: February 9, 2017 Autor: Son Tang
  • Intel Business Strategy Shift - Smart Move or Risky Move

    Intel Business Strategy Shift - Smart Move or Risky Move

    ETM 526 Strategic Management Technology – Dr. Weber – Spring 2016 INTEL ORGANIZATIONAL STRATEGY SHIFT ETM%20Department%20logo intel BUSINESS strategy shift is it a smart move or too risky? Course Title: Strategic Management of Technology Course Number: ETM 526 Professor: Dr. Charles Weber Date: 06/05/ 2016 Abstract We live in a fast and changing modern world. New technologies and products are constantly being thrust onto the emerging markets to appeal to consumer needs and wants. For

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    Essay Length: 4,455 Words / 18 Pages
    Submitted: February 9, 2017 Autor: savvysam
  • Marketing Mix Strategies

    Marketing Mix Strategies

    Marketing Mix (4Ps) Strategies The four decisions which known as marketing mix will be taken before launching the study table. It may be said as 4P of marketing consist of product, price, place and promotion (Marketing Mix - The 4 p's of marketing, 2011). Product The most important and the selling point for our product is it is a round table and parents could have a more cozy-like feeling when they work together. Nowadays, parents

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    Essay Length: 855 Words / 4 Pages
    Submitted: February 9, 2017 Autor: yanpoh
  • Recruiting and Retaining Teachers

    Recruiting and Retaining Teachers

    This chapter describes the context of the study and provides the reader with information on the problem discussion. It highlights the significance of the study and narrows it down to the thesis statement. This is followed by the thesis aims, objectives and questions. Finally, the last section provides key definitions of terms used throughout this study. Background The problem Recruiting and retaining teachers is a continuing concern for school leaders at all levels in Sweden.

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    Essay Length: 460 Words / 2 Pages
    Submitted: February 13, 2017 Autor: Anna Kölhi

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