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Last update: February 21, 2020
  • Indian Rural Market-Reality or Myth?

    Indian Rural Market-Reality or Myth?

    Rural market potential: Reality or a Myth? In the modern era every marketer is reaching out to different segments of society, to different sectors, to different households and to different individuals. The empowerment spree of rural market is on its high in the last couple of years due to rising income in these sections. Rural market has led to a lustful gold rush for the allegorical lucrative fortune which was discovered due to the proverbial

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    Essay Length: 970 Words / 4 Pages
    Submitted: November 1, 2012 Autor: moto
  • Essay on a Social Theme

    Essay on a Social Theme

    I am a socially liberal person. There are a lot of ideas about positive or negative abortion in the society. To me it's an issue of personal freedom. We live in a society where we have the technology to control our own reproduction. This is an advancement over the animals that have no choice. Animals have to reproduce because of their sexual instincts. Humans have the same instincts, but we now have birth control and

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    Essay Length: 267 Words / 2 Pages
    Submitted: November 2, 2012 Autor: jon
  • Future Shop Marketing Site Visit

    Future Shop Marketing Site Visit

    Site Visit Basic Information The name of the business I researched about for my site visit was Future Shop. The location that I visited was 2210 Bank Street within the South Keys mall, on September 23rd 2012, between the times of 2:35pm to 3:35pm Summary Observations and Recommendations Future Shop has an immense market which penetrates in the electronic sector. Future Shop market consists of the majority of consumers who need any sort of technology

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    Essay Length: 2,902 Words / 12 Pages
    Submitted: November 2, 2012 Autor: fattieacid
  • Social Resposibility

    Social Resposibility

    CONCLUSION The concepts of social responsibility and ethics require an understanding of the stakeholder view of the organization. Whereas the traditional view of socially responsible behavior considers only the stockholders, contemporary theory recognizes a much broader group of constituents stakeholders. Stakeholders include any individual or group that is affected by or can affect the organization. Corporate social responsibility has been the subject of much controversy and debate over the last several decades. Although the concept

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    Essay Length: 552 Words / 3 Pages
    Submitted: November 2, 2012 Autor: bobazhar63
  • Virtual World Marketing Plan

    Virtual World Marketing Plan

    Reflective essay [Name of student] [Name of institute] Reflective essay Introduction A virtual world is a type of virtual community online that simulates a world or artificial environment inspired or not in reality, in which users can interact through characters or avatars, and use objects or virtual goods. To be a virtual world, it requires a persistent online world, active and available 24 hours a day, every day (Naone, 2008). Virtual worlds are made to

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    Essay Length: 688 Words / 3 Pages
    Submitted: November 3, 2012 Autor: rita
  • My Interest Is Social Issues

    My Interest Is Social Issues

    my interest is social issues. Since the 1980s people have heard about the causes and effects of over sun exposure. Yet, it is surprising to see millions of people still lying on the beach every summer, or working out in the sun without proper protection. Possibly there is a lack of understanding. Or lack of care. Humans are known to be ignorant. But is it really ignorance? Or is it just lack of guidance? This

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    Essay Length: 314 Words / 2 Pages
    Submitted: November 3, 2012 Autor: bbvvp
  • Cluster Analysis in Emerging Markets: India

    Cluster Analysis in Emerging Markets: India

    1 Introduction According to PricewaterhouseCoopers (2011, p. 22) the increasing spending power in rural India, in combination with the reduction of traditional entry price barriers to vehi-cle ownership, will provide an enormous upside potential in the domestic market. Fur-thermore, global products from domestic Indian automakers will boost export volumes in the mid- to long-term. As a result of those facts, an entry into the Indian automobile sector appears to be attractive. This paper analyzes the

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    Essay Length: 3,138 Words / 13 Pages
    Submitted: November 3, 2012 Autor: peter
  • Key Reasons for Conflicts Between Sales and Marketing

    Key Reasons for Conflicts Between Sales and Marketing

    The two functions attract different types of people with different mind-sets who spend their time in different ways eg: • Different cultures and personalities. Marketers tend to be highly educated, strategic, analytical and project-focused and not under immediate pressure. Sales people tend to be people-focused, skilled relationship builders, continually in contact with existing and potential customers, more attuned to what will sell. They work under higher-pressure. • Different product strategies eg sales is about increasing

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    Essay Length: 429 Words / 2 Pages
    Submitted: November 3, 2012 Autor: weskyas
  • Field Market

    Field Market

    each class session. Cases and reading assignments from the textbook will be assigned as indicated in the attached schedule. Reading assignments should be completed prior to analyzing the assigned cases. The material contained in the readings will provide background concepts and theory that will be most useful in case analyses. Policy Statements: University Policies University policies are provided in the current course catalog and course schedules. They are also available on the university website. This

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    Essay Length: 325 Words / 2 Pages
    Submitted: November 5, 2012 Autor: soban
  • Marketing Mix

    Marketing Mix

    Marketing by a company is done to identify the customer, satisfy the need of the customer and try to retain the customer. So, the company does the marketing research and tries to find out what is the need and want of the consumer, who can be the target consumer and how satisfaction can be delivered. After the market research, the company plans accordingly to meet the company’s goal. Earlier there was no such approach. They

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    Essay Length: 1,394 Words / 6 Pages
    Submitted: November 5, 2012 Autor: rupesh_92
  • Media: A Conveyor of Culture

    Media: A Conveyor of Culture

    What is culture? The term 'culture' seems so ordinary and simple but it is very crucial. It is because of the culture a country is known to the world. It consist wide range of human behavior viz. festivals, music, art, literature, beliefs, attitudes etc. Thus, culture can be taken as the way of living. Today tourism becomes one of the important sources of revenue generator of the country. It is because of the culture, tourism

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    Essay Length: 295 Words / 2 Pages
    Submitted: November 5, 2012 Autor: merikasa
  • Global Pc Market Fluctuation and Lenovo’s Strategy

    Global Pc Market Fluctuation and Lenovo’s Strategy

    Global PC Market Fluctuation and Lenovo’s Strategy Once in a while after the acquisition of IBM by Lenovo in 2005, Lenovo is currently the second largest PC manufacturer in the world after HP. This major Chinese PC manufacturer has globalized its brand name particularly to the U.S. market. Lenovo should not be able to maintain its market shares without the innovation of its upcoming new products in order to compete with its rivals’ most updated

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    Essay Length: 435 Words / 2 Pages
    Submitted: November 5, 2012 Autor: hricky
  • Critical Analysis of Media - Star Trek and Crash

    Critical Analysis of Media - Star Trek and Crash

    Although the United States has gone through a history of events to overturn and mitigate the issue of racial discrimination, it still exists in today’s society. Throughout television shows and movies, there has been an evolution of the portrayal of minorities. Films such as Star Trek and Crash are now using different strategies and styles to represent racial normativity and stereotypes. Star Trek emphasizes on the ideological theme of normativity and future ideal by eliminating

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    Essay Length: 510 Words / 3 Pages
    Submitted: November 7, 2012 Autor: Melc0719
  • The Coop: Market Research

    The Coop: Market Research

    The Coop: Market Research This case is about The Chicken Coop, a quick service restaurant chain (QSR) whose growth has been at about 10% per annum, even during economic downturns. The motto –"We are chicken" reflects their philosophy to provide the best tasting meal around by specializing in the preparation and delivery of chicken. In 1995-for the first time since 1974, sales were down in 20 of the Coop's 76 stores by an average of

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    Essay Length: 728 Words / 3 Pages
    Submitted: November 7, 2012 Autor: Gigi
  • Market Research and Buyer Behavior - Activity: Internet Research

    Market Research and Buyer Behavior - Activity: Internet Research

    Market Research and Buyer Behavior - Activity: Internet Research The primary VALS category is Achievers. This VALS category clearly describes me. This is due to the fact that, as it states an achiever poses goal-oriented lifestyles, and has a firm commitment to his/her family and career and basically that is me. As an achiever I live a conventional life, respect the state of the authority and am politically conservative. Due to my kind of work,

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    Essay Length: 299 Words / 2 Pages
    Submitted: November 8, 2012 Autor: Emily
  • Market Segmentation and Target Market Selection

    Market Segmentation and Target Market Selection

    Market Segmentation and target market Selection: It is one of the most fundamental concepts in marketing. It is the process of splitting customers, or potential customers, in a market into different groups, or segments, within which customers share a similar level of interest in the same or comparable set of needs satisfied by a distinct marketing proposition. It is the division of the market into relatively homogeneous segments of customers; each of these groups, to

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    Essay Length: 659 Words / 3 Pages
    Submitted: November 9, 2012 Autor: lobnaaly
  • Online Marketing Buiseness Plan

    Online Marketing Buiseness Plan

    Business idea: Starting a partnership with a big advertising agency by opening a new business unit of online advertising network. Online advertising network is a company that connects web sites that want to host advertisements with advertisers who want to run advertisements. Online advertising network includes 3 departments: 1. Media buying department which is responsible for purchasing time and advertising space on websites for the purpose of advertising. 2. Campaign management department which is responsible

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    Essay Length: 425 Words / 2 Pages
    Submitted: November 10, 2012 Autor: antoni
  • A Promotional Activity Is Integrated to Achieve Marketing Objectives

    A Promotional Activity Is Integrated to Achieve Marketing Objectives

    A promotional activity is integrated to achieve marketing objectives From my view, Vinamit is directing to its main objective that are leading the quality of product. The company always tries to create best quality products by using the high technologies in production although the company can afford high cost. It is quite clearly that the products of Vinamit in Vietnamese market usually are priced higher than the similar others. In fact, that Vinamit is known

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    Essay Length: 319 Words / 2 Pages
    Submitted: November 11, 2012 Autor: mahdi
  • The Enterprise as a Need Satisfying Institution in the Free-Market System

    The Enterprise as a Need Satisfying Institution in the Free-Market System

    As we learnt in Business an enterprise is an independent institution established by individuals to make a profit by producing goods or providing services that satisfy the needs of consumers. (BST02 Notes 2012) The essence of business is making a profit and being sustainable. An entrepreneur, who has the initiative to start the business, identifies the needs of consumers and satisfies their needs through the enterprise they have created with their main motive to be

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    Essay Length: 2,573 Words / 11 Pages
    Submitted: November 12, 2012 Autor: MarizanneG
  • Philadelphia Phillies Market Analysis

    Philadelphia Phillies Market Analysis

    Philadelphia Phillies Market Analysis A baseball franchise is more than just a team; it’s a business in an extremely competitive market, with a limited number of participants. Nonetheless, teams that have a winning record are the ones that will stand out the most and can leverage a winning season to create a venue of income that can assist with branding that must be addressed and or created to ensure that “the team” becomes an icon

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    Essay Length: 1,659 Words / 7 Pages
    Submitted: November 13, 2012 Autor: maple
  • Violence in Media

    Violence in Media

    Rocio Luna English 101 K. Lawler 27 September 2012 Violence in the media today has become quite a heated debate. In this day and age children spend a large portion of their time watching television, playing video games, and surfing the web. Technology has a major impact on society; some may even say it's the cause behind children's violent behavior. Violence in media isn't solely to blame for their children's violent behavior. There are other

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    Essay Length: 1,190 Words / 5 Pages
    Submitted: November 13, 2012 Autor: andrey
  • Johnson & Johnson Marketing Mix

    Johnson & Johnson Marketing Mix

    Johnson & Johnson Marketing Mix In Johnson & Johnson’s credo or mission statement, Robert Wood Johnson puts the company’s first responsibility ahead of the stockholders to doctors, nurses, patients, to mothers and fathers and all others who use their products and services (Johnson, 1943). Employees, the communities, and the world community come second. Then the final responsibility goes to the stockholders. So putting its consumers first on the receiving end is an unconventional management approach

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    Essay Length: 799 Words / 4 Pages
    Submitted: November 14, 2012 Autor: William
  • What Are the Social Responsibilities of a Corporation?

    What Are the Social Responsibilities of a Corporation?

    What are the Social Responsibilities of a Corporation? The beginning of the 21st century has seen a heightened awareness of ethical issues mainly pointing towards corporate social responsibilities (CSR) of a corporation. Mallen Baker (2004) defines Corporate Social Responsibility as “how companies manage the business processes to produce an overall positive impact on society”. CSR does not mean mere charity through writing a cheque or providing monetary help to less privileged school or hospitals. It

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    Essay Length: 1,015 Words / 5 Pages
    Submitted: November 14, 2012 Autor: meehakk
  • Bunnings Warehouse Marketing Mix

    Bunnings Warehouse Marketing Mix

    Type to enter text Individual Assessment - Part One Customer Driven Marketing Strategy Matthew Adams 17th August 2012  Essay Question Using a real life example of a company outline the key components of a customer driven marketing strategy. Illustrate how these components are utilised by your selected company in implementing a customer driven marketing strategy. Introduction A successful Customer Driven Marketing Strategy is centered around building and creating value for the business’ customers. I

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    Essay Length: 1,117 Words / 5 Pages
    Submitted: November 15, 2012 Autor: daiello
  • A Review of Literature Pertianing to the 5 Changes Relevant to Contemporary Marketing Practice

    A Review of Literature Pertianing to the 5 Changes Relevant to Contemporary Marketing Practice

    A review of literature pertianing to the 5 changes relevant to contemporary marketing practice. Change 1: Financial Accountability, Loyalty, and Customer Value Management The Main Issue: The marketing function should be a stronger feature in business leadership, bringing a longer term view of performance, since understanding rapidly changing markets and marketing effectively to them will drive competitive advantage and shareholder value, through the acquisition and retention of customers . However, historically, it has been difficult

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    Essay Length: 544 Words / 3 Pages
    Submitted: November 16, 2012 Autor: antoni