Southwest Airlines Free Term Papers
Last update: February 21, 2015-
United Airlines and Continental Airlines
Introduction In 2010, United Airlines and Continental Airlines announced their intention to merge their operations in a USD 3 billion deal to form the world's largest airline which will be kept the United name. The merged combination of the two airlines will account for 40 percent of the U.S. passenger traffic across the Atlantic and 53 percent of all traffic on Pacific routes. The two chief executives of United and Continental Airlines claim that the
Rating:Essay Length: 300 Words / 2 PagesSubmitted: February 4, 2012 -
Iberia Airlines Marketing Questions
Iberia Airlines 1. Dupuy, Leahy, and Bright all had three fundamentally different negotiation strategies. Dupuy, first, had most of the power in the negotiations considering he was the buying power. Both Leahy and Bright were trying to impress Dupuy and win Dupuy over in order to make their sales. Dupuy wanted to get the lowest possible price while still maintaining a lot of top benefits. Essentially, Dupuy's goal was to ultimately maximize profits for Iberia,
Rating:Essay Length: 376 Words / 2 PagesSubmitted: February 15, 2012 -
Malaysia Airlines
According to the AirAsia case, cross matrix segments can examine competitive rivalry through geographical markets, demography and travel purposes. Based on the geographical segment in Malaysia, the prominent competitor is Malaysia Airlines (MAS). Competition rivalry is currently in Air Asia’s favour. With price being the main battlefield of competition, AirAsia leads the way due to its low operating costs. However, there are more competitors entering the market that have major carriers as backers or owners
Rating:Essay Length: 1,537 Words / 7 PagesSubmitted: February 26, 2012 -
A Strategic Analysis of the Airline Industry Based on Virgin Atlantic Airways
A Strategic Analysis of the Airline Industry Based on Virgin Atlantic Airways Executive Summary Introduction I will be looking in in detail at the airline industry in which Virgin Atlantic operates and will conduct a strategic analysis. An organisation must be aware of the environment in which they operate as not only does the operating environment provide them with the tools they need to survive, it can also be detrimental to an organisation should they
Rating:Essay Length: 480 Words / 2 PagesSubmitted: March 22, 2012 -
Feasibility Study of Setting up a Budget Airline in Hong Kong
Feasibility study of setting up a budget airline in Hong Kong (Success factors of setting up a budget airline in Hong Kong) Prepared for Final year project Coventry University & SCOPE, City University of Hong Kong Presented by Steven 52657161 February 13, 2012 Table of Contents 1. Introduction…………………………………………...P.1 2. Background/ Problem Statement…………………..P.1- 3 3. Literature Review…………………………………P.3 - 6 4. Aim………………………………..…………………..P.6 5. Objectives…………………………………………..P.6 -7 6. Research method……………………………………….P.7 6.1 Questionnaire………………………………………P.7 6.2 Observation………………………………………...P.7 7. Project Plan…………………………………………..P.7-8 8. References……………………………………………...P.9
Rating:Essay Length: 2,807 Words / 12 PagesSubmitted: March 23, 2012 -
Airline Industry
In analyzing the world airline industry, we must make distinctions between two main segments: Domestic / regional segment This segment of the industry is mainly characterized by operating within a limited region (country or continent), using smaller aircrafts and consequently shorter flights. In this segment particularly, there is a fierce competition involving the major, low cost and regional/niche airlines, especially in the North American and European markets. International Long-Haul segment International business, long flights and
Rating:Essay Length: 901 Words / 4 PagesSubmitted: March 31, 2012 -
Southwest Case Study
Case Study written for Managerial Accounting and Control. I received a B because I was told it didn't have enough of a business style writing. Executive Summary Southwest is a low cost, high frequency airline that targets low cost and value conscientious customers. They are able to keep costs low through improving efficiency in many ways other carriers do not. Southwest operates multiple direct flights a day for consumer convenience. Through their cost saving measures,
Rating:Essay Length: 1,655 Words / 7 PagesSubmitted: April 5, 2012 -
Emirates Airline Internship Report
Emirates airline is a well known name among the major carriers of Middle East. The airline's name itself projects satisfaction to its customers. It started service in 1985 and has shown a tremendous growth over a very short period of time. It offers service to six continents across the globe. Emirates has top listed the buyer list of latest Airbus A380 super jumbo, the largest aircraft in commercial services, by placing the biggest order to
Rating:Essay Length: 385 Words / 2 PagesSubmitted: April 20, 2012 -
Quantas Airlines Case Study Analysis
INTRODUCTION Qantas Airlines faces many of the same profit-eroding issues, as does much of the airline industry. It also faces some serious issues with the TWA labor union that could have catastrophic results for the future of the company. Despite these conditions, Qantas has announced a strategic, and expensive, multi-focused initiative aimed to stabilize the company's financial health, rebuild their reputation and grow the company on global scale. Major issues of these initiatives will be
Rating:Essay Length: 1,113 Words / 5 PagesSubmitted: April 21, 2012 -
Malaysia Airlines
Malaysia Airlines Opportunities 1. Low Cost Opportunity Due to the uncertainty and increasing cost of living, customers nowadays are searching for the best deals in term of travelling. With launching of low cost fare airlines such as Air Asia, it has definitely giving MAS a big hit to lose of customers. Therefore, MAS has been introduced its own low cost subsidiary called Firefly to cushion the impact on its domestic and South East Asia market.
Rating:Essay Length: 1,330 Words / 6 PagesSubmitted: April 23, 2012 -
Southwest 2012
Southwest is a Texas based airline company which strategy consists on offering low fares by minimizing operation cost. Brief History The company started in the 1970’s. The strategy was geared to attract customers by providing services no other airline offered. They offered charter flights between Houston, and Dallas at the lowest possible cost. They understood that it was more profitable to have a higher volume of passengers than to charge higher prices per ticket. They
Rating:Essay Length: 947 Words / 4 PagesSubmitted: April 28, 2012 -
Singapore Airline: Swot
Strengths Diversified geographical spread mitigates business risks Singapore Airlines has a diversified geographical spread. The group provides services such as passenger transportation, logistics, and maintenance, repair, and overhaul (MRO) services. The group operates across various regions such as East Asia, Europe, South West Pacific, West Asia, Africa, and the Americas. Singapore Airlines operates flights to 64 cities worldwide, while subsidiary Silk Air offers flights to 38 cities in 11 countries. During FY2011, the group carried
Rating:Essay Length: 944 Words / 4 PagesSubmitted: May 7, 2012 -
Us Airlines Case Study
The case discusses the U.S. Airline Industry since the establishment till now. Two main periods in the history of industry, regulation and deregulation, are explained briefly. The strategies which were adopted with the deregulation period and the performance of the major companies are the other issues that are discussed in this case. 1. Assess the overall financial performance of the US airline industry during the past 20 years. Between 1978 and 1981 deregulation, oil shock,
Rating:Essay Length: 1,734 Words / 7 PagesSubmitted: May 17, 2012 -
The Us Airline Industry 2009
The U.S. Airline Industry in 2009 Air travel is one of the major industries in the world and a highly aggressive sector. Air travel began in the year 1909 and by a century later U.S. airlines were failing. In the year 2009, there were at least 151 companies within the air travel business. Out of these 151 companies seven dominated the playing field; United, American, Delta, Northwestern, Continental, U.S. Airways and Southwest. What is causing
Rating:Essay Length: 686 Words / 3 PagesSubmitted: June 26, 2012 -
Strategy Used by Malaysian Airline
1. Introduction The organization which we have been selected to complete our assignment is Malaysia Airlines System Berhad . Malaysia Airlines began in 1947 as Malaysia Airways and develop as publicly called Malaysia Airlines System in 1963. Malaysia Airlines System Berhad or MAS is the government-owned flag carrier of Malaysia. MAS non-aeronautical revenue sources include maintenance, repair and overhaul and aircraft handing. Besides that, the old MAS headquarters built in downtown Kuala Lumpur which has
Rating:Essay Length: 2,831 Words / 12 PagesSubmitted: July 15, 2012 -
The Malaysia Airlines Business Analysis
The Malaysia Airlines (MAS) as Malaysia’s state-run airlines, it has certain influence in in Asia, the Middle East, Europe and Oceania, but there are many problems appeared in its development history. As early as 1972, when Singapore Airlines (SIA) and Malaysia Airlines have separated, Singapore airlines toward international aviation market and become one of the world’s best airlines, but Malaysia Airlines was focused on the domestic operation, due to the limited domestic market, it is
Rating:Essay Length: 279 Words / 2 PagesSubmitted: July 18, 2012 -
Delta Airlines Acquisition of Trainer Refinery
Delta Airlines Acquisition of Trainer Oil Refinery On April 30th, Delta Airlines announced its intention to acquire Trainer Oil Refinery in Pennsylvania via a subsidiary, Monroe Energy LLC for $150 million. Delta CEO, Richard Anderson called the move "an innovative approach to managing our largest expense", estimating post-acquisition savings in jet fuel costs to be as much as $300 million per year. Delta will spend a further $100 million in turnaround costs which will allow
Rating:Essay Length: 899 Words / 4 PagesSubmitted: August 2, 2012 -
The U.S. Airlines Industry in 2009
I am currently working on my second paper for my master. I am looking for an example of a case study to make sure I am headed the right way. As my first case study was not quite what I expected. My case study is on U.S. Airline Industry in 2009. How the industry started in 2009, and a century later the U.S. How even though there are 151 airline companies there are only 7
Rating:Essay Length: 279 Words / 2 PagesSubmitted: September 2, 2012 -
Rfid in Airline Industry
RFID in Airline Industry EX: Airbus / Boeing Team Members Babita Sehgal Sudhakar Kondeti Romit Banerjee Kevin Darius Using RFID in Airline Industry 1. Introduction In this case study we will present the topic "Using RFID to Enhance Supply Chain Visibility" in the Airline industry. We will introduce the RFID technology; how it can optimize the overall supply chain performance by focusing on the supply chain visibility aspect, and then we will conduct a case
Rating:Essay Length: 3,726 Words / 15 PagesSubmitted: September 7, 2012 -
What Will Scoot Be? - Analysis Report of Sia New Budget Airlines
Nanyang Academy of Fine Arts Department of Design and Media Research and Communication Studies What Will Scoot Be? Analysis Report of SIA New Budget Airlines Author: Evi Pringgodigdo 3E-F09DM0592 Date: 30 October 2011 Lecturer: James Sin ------------------------------------------------- TABLE OF CONTENTS Abstract 3 Introduction 4 Target Market 5 Market Positioning 7 Creative Design Strategy Proposal 9 Conclusion 10 Appendices 11 List of References 18 ------------------------------------------------- ABSTRACT Today, there are two major airline business models that characterize
Rating:Essay Length: 2,787 Words / 12 PagesSubmitted: October 19, 2012 -
Virgin Atlantics Airlines (vaa) Case
Virgin Atlantics Airlines (VAA) is an esteemed and second largest long haul airline in London since 1984.It is in alliance with Singapore Airline and Virgin Groups. In North Atlantic, it is the third largest European carrier and had won numerous rewards in the travel industry. The strategy of Virgin is to guarantee that it offers the paramount business product & service in the air and grow its leisure business by running it competently and making
Rating:Essay Length: 615 Words / 3 PagesSubmitted: October 25, 2012 -
Background of Malaysia Airline
Introduction Backgroud Of Malaysia Airlines Malaysia Airlines System Berhad is also known as MAS in short. MAS is founded in 1947 as Malayan Airways, but it has change its name as Malaysian Airline System in 1 October 1972 .MAS is the flag carrier which is own by government of Malaysia. MAS headquarters is situated at Sultan Abdul Aziz Shah Airport in Subang, Selangor. MAS operates flights at its first base in Kuala Lumpur International Airport,
Rating:Essay Length: 5,668 Words / 23 PagesSubmitted: November 1, 2012 -
What Are the Key Components of Southwest’s Competitive Strategy?
1. Which generic competitive strategy most closely approximates the competitive approach that Southwest is employing? Southwest seems to focus on two different competitive strategies, cost leadership and differentiation. Cost Leadership is the strategy that most closely approximates with their competitive approach. Cost leadership means that the firm is setting out to be the low cost producer in its specific industry. Southwest has successfully employed this strategy by using several factors. From the beginning, Southwest strived
Rating:Essay Length: 2,399 Words / 10 PagesSubmitted: November 9, 2012 -
Literature Review for Malaysian Airlines Services and Aviation Industry
Literature Review Global Aviation Industry The aviation industry has been identified as one of the more intangible service industries (Clemes, Gan, Kao and Choong, 2008) and plays an important role in the global economy (Tiernan, Rhoades and Waguespack, 2008). Flint (2010) has recently summarized that the worldwide aviation industry is expected to generate about US$ 545 billion in 2010, a jump of about 13% from the slump year of 2009. Over the past decade, the
Rating:Essay Length: 2,825 Words / 12 PagesSubmitted: November 28, 2012 -
Competitive Advantage for Airlines
Competitive Advantage Competitive advantage is the ability of an organization to outperform others because they produce desired goods or services more efficiently and effectively than its competitors. From the passage talking about Cathay Pacific, it shows that they are not very interested in setting up a low-cost subsidiary to compete with other competitors such as Singapore Airlines and All Nippon Airways to gain market shares. Nevertheless, they maintain their market shares as before which means
Rating:Essay Length: 618 Words / 3 PagesSubmitted: December 1, 2012