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Last update: June 18, 2018
  • Strategies for Sustainable Competitive Advantage in Consumer Durable Industry

    Strategies for Sustainable Competitive Advantage in Consumer Durable Industry

    My dissertation report entitled "Strategies for sustainable competitive advantage in consumer durable industry" mainly deals with various strategies that the large business house pursue in order to be ahead of their competitors. The project mainly tries to identify the strategies followed by SAMSUNG, LG, ONIDA VIDEOCON and WHIRLPOOL to establish their monopoly in the market of consumer durable goods. The project also tries to identify the minds of the Indian customers. Both primary as well

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    Essay Length: 1,288 Words / 6 Pages
    Submitted: November 25, 2011 Autor: mj_gemini
  • Marketing Plan (stp)

    Marketing Plan (stp)

    Market Analysis (STP) Segmentation There are different segments of the indoor tanning industry, the fastest growing market by far are the lotion and skincare market. Over the past seven years, the lotion market has grown by approximately 300 percent and there is no end in sight. Once a playing field for only a select few, the U.S. indoor tanning market is deluged with an entire roster of lotion companies pushing the envelope of technology to

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    Essay Length: 516 Words / 3 Pages
    Submitted: November 26, 2011 Autor: viki
  • Arcor Firm Analysis Overview

    Arcor Firm Analysis Overview

    A. What is the strategic scope of the company? What products and markets does the firm compete in? B. What are the company's stated missions and objectives? How have these missions changed over time? C. What has the recent history of the firm been? D. What recent events have significantly affected the firm? E. How well has the firm recently performed? To begin the firm-level analysis of Arcor Group, we start with a brief historical

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    Essay Length: 655 Words / 3 Pages
    Submitted: November 27, 2011 Autor: bear0411
  • Describe and Discuss the Political, Social and Economic Ilong Term Impacts That Hosting the 2012 Olympic Gameswill Have on the City London in Relation to the Hospitality Industry

    Describe and Discuss the Political, Social and Economic Ilong Term Impacts That Hosting the 2012 Olympic Gameswill Have on the City London in Relation to the Hospitality Industry

    the olympic games started in olympia, greece in 776bc, it was held in recognition of the olympian gods. the games started as a one day event, then went on to 3 days and then extended to 6 days and then 16 days. the olympic gamesa is dubbed as the greatest show on earth, which involves thousands os sports persons both men and women from all around the world competing to achieve one goal. The political

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    Essay Length: 270 Words / 2 Pages
    Submitted: November 28, 2011 Autor: viki
  • Liberalisation and Privatisation of the German Water Industry, Progress or Setback?

    Liberalisation and Privatisation of the German Water Industry, Progress or Setback?

    Introduction In European comparison, Germany provides a particularly high quality of drinking water supply and sewage [6]; however talks about price liberalisation or even industry privatisation are being discussed since years. For several years the EU and the German Federal Ministry of Economics are demanding that the German water market should be privatized and liberalized [1]. This was prompted by a World Bank study in 1995, in which although the high technical standard of the

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    Essay Length: 1,405 Words / 6 Pages
    Submitted: November 29, 2011 Autor: wanrich
  • The Radio Industry - Bbc Trust

    The Radio Industry - Bbc Trust

    Public service broadcasting was first put into the public eye in the 1920’s. John Reith, the founding father of the BBC, developed the idea of public service broadcasting with the concepts to inform, educate and entertain. These points are still what mould the programming of the BBC and other public servicer broadcasters today. Unlike other forms of radio, the BBC is regulated by its own body, the BBC Trust. The BBC Trust was put in

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    Essay Length: 451 Words / 2 Pages
    Submitted: November 29, 2011 Autor: mdowsett
  • Disintermediation and Reintermediation in Travel Industry

    Disintermediation and Reintermediation in Travel Industry

    Question: Critically discuss how disintermediation and Re-intermediation have affected one of the markets below. Use current examples to enhance your arguments. • Travel Industry • Insurance Companies • Music Retailers Introduction: Disintermediation and re-intermediation has affected a lot of companies in recent years and even have provided them the path to do their businesses in a different way. In the following essay, travel agents have been chosen as a topic of main interest; disintermediation, partial-disintermediation

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    Essay Length: 2,768 Words / 12 Pages
    Submitted: November 29, 2011 Autor: moto
  • Strategic Marketing Summaries

    Strategic Marketing Summaries

    I giochi di movimento attraverso il marketing verticale del prodotto (modulazione) • Innovazioni basate sui formati • Innovazioni basate sulle confezioni • Innovazioni basate sulle componenti estetiche e di design • Innovazioni basate sull'integrazione I giochi di movimento attraverso il marketing laterale del prodotto (dislocazione) Le possibilità adiacenti riguardano: • Nuovi prodotti per mercati già serviti • Nuovi mercati per prodotti esistenti • Nuovi mercati per nuovi prodotti Si può dislocare: • Il mercato o

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    Essay Length: 346 Words / 2 Pages
    Submitted: December 1, 2011 Autor: jon
  • Strengths and Weaknesses of Virt-U Inc. Business Plan

    Strengths and Weaknesses of Virt-U Inc. Business Plan

    Question 1 : Strength’s of the Business Plan The VIRT-U business model can be assessed in numerous ways. The first such assessment can be the Opportunity.The business plan clearly states that the Online apparel is a $27 billion industry and that the online service is a $368.8 billion industry. There clearly is a large if not very large opportunity for a business such as VIRT-U because more and more people are now moving towards online

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    Essay Length: 2,048 Words / 9 Pages
    Submitted: December 1, 2011 Autor: aydiat
  • Human Resource Planning

    Human Resource Planning

    The Recruitment and selection process: Aim of the Recruitment and selection process should be to obtain at minimum cost the number and quality of the employees required to satisfy the human resource needs of the company. The Three stages of recruitment and selection: 1. Defining requirements. 2. Attraction candidates. 3. Selecting candidates. Recruitment and Selection discusses the following features: • Defining requirements. • Attracting candidates. • Advertising. • Using agencies. • Using recruitment consultants. •

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    Essay Length: 407 Words / 2 Pages
    Submitted: December 2, 2011 Autor: Marzan
  • Incentive Plan - Nationwide Insurance and Financial Services

    Incentive Plan - Nationwide Insurance and Financial Services

    Incentive Plan Nationwide Insurance and Financial Services is a great place to work. Nationwide employs more than 36,000 people across the country with its home office located in Columbus, Ohio. Nationwide is a diversified corporation with more than $135 billion in statutory assets (Nationwide, 2010.) Nationwide has eight major divisions for auto, property, life, health, investments & retirements, mortgage, bank, and commercial insurance. Nationwide uses many rewards and incentives to compensate employees for exceptional performance.

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    Essay Length: 569 Words / 3 Pages
    Submitted: December 2, 2011 Autor: cummins7
  • Strategic Audit of McDonalds

    Strategic Audit of McDonalds

    Current Situation Current Performance McDonalds is one of the world’s most recognized chain restaurants. It is a company that has been in business for a very long time. It is the hallmark of the American fast food industry and is growing to also become the worlds as well. McDonald’s present performance is very good. With over 26,000 restaurants in more than 117 countries it would be hard to argue they are doing badly. In the

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    Essay Length: 1,099 Words / 5 Pages
    Submitted: December 3, 2011 Autor: shannon.byrd
  • Plastics Inc Business Plan Sample

    Plastics Inc Business Plan Sample

    EXECUTIVE SUMMARY Plastics Inc. Mission: To provide a solution to the cutlery dispensing issues that our food service industry that will allow for efficiencies in day to day operations across the industry in all food service venues. Plastics Inc. Vision: To build a legacy of superior customer service, with the focus being our clients and their need for more efficiency in their day to day operations in the food service industry. Overview: Plastics Inc. is

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    Essay Length: 927 Words / 4 Pages
    Submitted: December 5, 2011 Autor: seikou
  • Education Industry

    Education Industry

    Industry The Industry that we have selected for our project is the Education Industry. In recent times, with the increasing exposure to globalization, education industry has seen a manifold increase compared to the last decade. This growth has led to opening of many schools and colleges imparting vocational and professional degree courses. Thus, keeping in mind the increasing need of quality education in small towns and cities across India, we have planned to open a

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    Essay Length: 523 Words / 3 Pages
    Submitted: December 12, 2011 Autor: sdhimantcno
  • Underlying Drivers of Change in the Golfing Equipment Industry

    Underlying Drivers of Change in the Golfing Equipment Industry

    Case Study question 3 The landscape of the golf equipment industry has changed dramatically over the last 20 years. The technological advancement of the equipment has brought about new regulations from the USGA which are aimed at limiting the effect of technologically advanced equipment on participant’s performance. The equipment manufactures disagreed with the decision. They felt that recreational golfers would be discouraged from participation as a result. The US recession has led to a drop

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    Essay Length: 686 Words / 3 Pages
    Submitted: December 14, 2011 Autor: bob
  • The Catcher in the Rye Unit Plan

    The Catcher in the Rye Unit Plan

    The Catcher in the Rye Unit Plan -Reading Schedule: From Jan. 12th-Feb 2nd you are expected to read about 10 pages a day. (You can always read ahead). Before you read a chapter, look at the chapter questions. As you read lookout for the answers. These will become our class discussion questions for the next class. Be sure to print out the questions and bring your notebook or journal to class in order to take

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    Essay Length: 268 Words / 2 Pages
    Submitted: December 21, 2011 Autor: PriceLess
  • Relationship Marketing in the Financial Industry

    Relationship Marketing in the Financial Industry

    Relationship Marketing Assignment 1 December 2011 Compare and contrast the ways in which two FINANCIAL organisations (banks or building societies) manage their relationships marketing strategy with different group of stakeholders.   Introduction Stakeholder’s satisfaction is the key to any financial organisation success. To satisfy their stakeholders banks will need to know their needs, wants and requirements, both short term and long term, this can be done through thorough market research or by building relationships with

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    Essay Length: 1,106 Words / 5 Pages
    Submitted: December 27, 2011 Autor: stacy100381
  • Business Plan for Inkitty Restaurant

    Business Plan for Inkitty Restaurant

    Table of Contents Executive Summary 2 General Company Description 3 Products and services 4 Financial Plan 5 Stakeholders 5 Internal Stakeholders 5 External Stakeholders 5 Marketing plan 6 Market segmentation and target market 6 PEST analysis 7 SWOT Analysis 9 Marketing mix/ 4p’s analysis 10 Operational Plan 12 Staffing 12 Organizational Structure 12 Resource 13 Business location 13 Production 13 Biography of Entrepreneur 14 References 15 Appendix 16 Projected Loss and Profit Statement 16 Balance

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    Essay Length: 284 Words / 2 Pages
    Submitted: December 28, 2011 Autor: tingting92
  • Malaysian Airlines Strategic Analysis

    Malaysian Airlines Strategic Analysis

    malaysia airlines report.internal and external envirnement of malaysia airline. business report of malaysia airline including the competitive advantage. malaysia airlinr budget report and staff report. Malaysia airlines report. Internal and external environment of Malaysia airline. Business report of Malaysia airline including the competitive advantage. Malaysia airline budget report and staff report. Internal environment Definition the conditions, entities, events, and factors within an organization that influence its activities and choices, particularly the behaviour of the employees.

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    Essay Length: 273 Words / 2 Pages
    Submitted: December 28, 2011 Autor: anupam
  • Mgmt 400 - Business Plan for Matrix Holdings and Trade Import and Export

    Mgmt 400 - Business Plan for Matrix Holdings and Trade Import and Export

    Business Plan for Matrix Holdings and Trade Import and Export Houston, TX Curtis Nwokeji MGMT 400 Dr. Jeff Brice I. Executive Summary Statement of Purpose The following plan was developed by Curtis Nwokeji to establish a used car lot. The start-up capital for this venture comes from overseas investors in Nigeria in the amount of $200,000. The partners of the business consist of Curtis Nwokeji and Gavion Nwokeji. The main purpose of this business is

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    Essay Length: 3,661 Words / 15 Pages
    Submitted: January 4, 2012 Autor: skylord000
  • Pharmaceutical Industry Financial Analysis 2011 - Pfizer, Gsk, Takeda, Astrazeneca

    Pharmaceutical Industry Financial Analysis 2011 - Pfizer, Gsk, Takeda, Astrazeneca

    Our team has conducted financial analysis on 4 global pharmaceutical companies: Pfizer from U.S., GlaxoSmithKline („GSK‟) from UK, Takeda Pharmaceutical from Japan („Takeda‟) and AstraZeneca Plc also from U.S. Together these 4 pharmaceutical products and services providers had sales of over $160 Billion in 2010. These established and mature markets of U.S., UK and Japan combined represent approximately 30% of the global demand for pharmaceuticals. According to a latest research by RNCOS Industry Research Solutions

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    Essay Length: 1,205 Words / 5 Pages
    Submitted: January 11, 2012 Autor: aqilishtiaq
  • A Case Guide to the Desert Wine Industry

    A Case Guide to the Desert Wine Industry

    1. How important is the dessert wine segment to the industry? to E. & J. Gallo Winery? How do these products fit with Gallo's stated position on the quality of its products? Do brands like Thunderbird and Night Train have any redeeming features as a product, even if they are in demand by a segment of the population? Dessert wines are important because while they represent only a fraction of total wine sales they experience

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    Essay Length: 1,772 Words / 8 Pages
    Submitted: January 12, 2012 Autor: josiahcantrall
  • Business Plan - Scented Candle with Mosquito Repellant

    Business Plan - Scented Candle with Mosquito Repellant

    Competitive Factors IIB1. Existing Rivals (present competitors) There are indirect competitors in our target market that has the opportunity to have a share in the market. • Walter MArt • SM Marilao • Joners IIB2. Entrants (future competitors) New entrants will be our future competitors that can have share in our target market. They can easily adopt our vision or even the whole product. • Imitators - New products that can adopt or imitate our

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    Essay Length: 995 Words / 4 Pages
    Submitted: January 18, 2012 Autor: jonelpacheco
  • Beats Headphones Marketing Plan

    Beats Headphones Marketing Plan

    Our goal is to introduce Beats by Dr. Dre noise-cancelling headphones into a new market. Before discussing how this product will be implemented in a new market, the current market for all noise-cancelling headphones as well as the market for Beats headphones will be analysed. The current market for all headphones respond to the consumers needs through the special features of the product. Headphones are acclaimed to enhance sound quality and eliminate any interference from

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    Essay Length: 585 Words / 3 Pages
    Submitted: January 21, 2012 Autor: sandy
  • Marketing Plan Worksheets

    Marketing Plan Worksheets

    Sample: MARKETING PLAN WORKSHEETS (Available to students from www.beckmanmarketing8e.nelson.com) These worksheets are designed to assist you in writing a formal marketing plan. Worksheets are a useful tool because they help to ensure that important information is not omitted from the marketing plan. Answering the questions on these worksheets will enable you to: 1. organize and structure the data and information you collect during the situation analysis 2. use this information to better understand a firm’s

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    Essay Length: 1,608 Words / 7 Pages
    Submitted: January 26, 2012 Autor: 1Souljah1