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Last update: February 13, 2015
  • Asda Strategic Management

    Asda Strategic Management

    Asda Strategic Management Submitted by xiaozuo323 on April 17, 2009 • Category: Business and Economics • Words: 3230 | Pages: 13 • Views: 291 • Report this Essay Contents 1.0 Introduction 2 2.0 Markets Environment Analysis 2 2.1 Porter’s Five Forces 3 2.2PESTEL 4 3.0 Company Strategic Analysis 6 3.1The Value Chain 6 3.2Sustainable Competitive Advantage 10 3.3Strategic Direction 10 3.4Summary of Strengths and Weakness Analysis 11 4.0 REFERENCE 12 6.0 APPENDICES 15 1.0 INTRODUCTION

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    Essay Length: 1,875 Words / 8 Pages
    Submitted: August 12, 2011 Autor: enowtakala
  • Globetrotters: Online Travel Agencies in Usa, China and India

    Globetrotters: Online Travel Agencies in Usa, China and India

    Globetrotters: Online Travel Agencies in USA, China and India Market opportunities and comparison of each of the markets are prime considerations taken into account while considering China as the country where it is advisable to start an Online Travel Agency. Growth rate is a prime factor when considering a new venture in a market with established market players with China and India having comparable growth rates. Higher growth rate provides leverage for companies to grab

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    Essay Length: 273 Words / 2 Pages
    Submitted: August 22, 2011 Autor: vinayl85
  • Strategic Choice and Evaluation - Jetblue

    Strategic Choice and Evaluation - Jetblue

    Strategic Choice and Evaluation Because JetBlue is in the competitive airline industry, the company is in need of implementing a creative strategy to remain or stay ahead of the competition. As part of its strategy, JetBlue will emphasize low-cost leadership as its generic strategy and concentrate on its long-term objective of delivering exceptional customer service to gain a competitive advantage over the competition. Not to mention, the company must consider several grand strategies before embarking

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    Essay Length: 2,792 Words / 12 Pages
    Submitted: August 29, 2011 Autor: nycdiva777
  • Challenges Jeremiah Bigatallio Faces with His New Job as the Director of Engineering Services at Intercontinental Communication

    Challenges Jeremiah Bigatallio Faces with His New Job as the Director of Engineering Services at Intercontinental Communication

    Report Summary The case is about the challenges Jeremiah Bigatallio faces with his new job as the Director of Engineering Services at InterContinental Communication, a high tech company near Boston. He has to handle a staff of 25, in a department which already has a bad reputation in cause to the laxity of the previous Director, John Angle. Members in the department are unable to communicate with each other and office politics affect daily operations.

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    Essay Length: 3,953 Words / 16 Pages
    Submitted: August 30, 2011 Autor: andrew
  • Loyola Basketball Marketing Plan

    Loyola Basketball Marketing Plan

    Loyola Basketball Marketing Plan Group 1: Sean Baker Jamie Gorczynski Frederick Schubert Rutger van Wesel Sean Murphy Table of Contents Loyola Basketball Marketing Plan I. Executive Summary Loyola College, located in Baltimore, Maryland, was founded in 1852 as a Jesuit Catholic university. The college enrolls approximately 3,418 full-time undergraduate students and 2,656 graduate students, and offers eight men's and eight women's athletic teams, which compete at the NCAA Division 1 level. The Loyola College Greyhounds

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    Essay Length: 5,668 Words / 23 Pages
    Submitted: August 31, 2011 Autor: simba
  • Apple Marketing Plan

    Apple Marketing Plan

    The Marketing Environment1. Competitive forces: The competition to start a recycling program within colleges and universities are somewhat weak locally, but very strong nationally. The percentage of items recycled is difficult to obtain since there is minimal participation within in local communities. Competition within the recycling industry is strong in national sense, but weak in advertising and local participation. 2. Economic forces: Nationwide, many universities and colleges have implemented recycling programs to help with the

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    Essay Length: 312 Words / 2 Pages
    Submitted: September 1, 2011 Autor: jon
  • Mergers, Acquisitions and Strategic Alliances (masa)

    Mergers, Acquisitions and Strategic Alliances (masa)

    Title of the course: Mergers, Acquisitions and Strategic Alliances (MASA) Description: Over the last decade, there have been significant changes in the competitive environment of firms. Enhanced movement of capital and goods, increased communication facilities, reduced transportation costs, technological advancements has led to reduced time to market for firms globally. Firms were evaluating their competitive strategies on a continuous basis. The entrepreneur in the firm is exploring or advancing new organizational forms (equity or alliance

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    Essay Length: 588 Words / 3 Pages
    Submitted: September 3, 2011 Autor: Antonio
  • About the Company: Edumentor Educational Services

    About the Company: Edumentor Educational Services

    ABSTRACT The project involves on overall learning of Business environment for a start up in educational sector with primary focus on Business development in new markets to ultimately increase the overall market share and hence the revenues for the company. The project is divided into four stages: I. Understanding the product at EduMentor and analyze the competitors and their product present in the market. II. Framing promotional and business development strategies for EduMentor III. Development

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    Essay Length: 9,927 Words / 40 Pages
    Submitted: September 4, 2011 Autor: simba
  • Career Development Plan

    Career Development Plan

    Career Development Plan Part I The merger of InterClean and EnviroTech has created a new strategic vision for the company. David Spencer, InterClean CEO, has directed the delivery of full service solution packages to the health care industry. Mr. Spencer has addressed the sales team specifically stating, "Solutions-based selling will require our sales force to be more knowledgeable about emerging issues in sanitation, environmental regulation of cleaning and cleaning systems, and OSHA standards. Instead of

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    Essay Length: 1,122 Words / 5 Pages
    Submitted: September 9, 2011 Autor: simba
  • Australia's International Air Services

    Australia's International Air Services

    Executive summary Today Australia's international air services conducted within a framework of bilateral air service agreements and arrangements between pairs of countries. Air Service Arrangements (ASAs) legislate about the terms and conditions under which airlines can fly, such as specify capacity, frequency, routes, cities, ownership provisions, safety certification, price approval, process and many other details. But there are some system's constraints, that things make some disadvantage for airlines and also their users. Travellers and the

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    Essay Length: 1,944 Words / 8 Pages
    Submitted: September 11, 2011 Autor: rita
  • Developing an E- Commerce Business Plan - Sports International

    Developing an E- Commerce Business Plan - Sports International

    Table of contents Sl no. Contents I Executive summary II Business Description a. Products Offered b. Mission Statement c. Industry d. Business Goals and Objectives e. Business Models - Revenue and Payment Models III Marketing strategy: IV Market Analysis and target market: V Competitor Analysis VI Conclusion Executive Summary: Sports International is one of the e-commerce companies which is trying to clinch a market for products related with the sports. This is one of the

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    Essay Length: 1,581 Words / 7 Pages
    Submitted: September 11, 2011 Autor: rita
  • Xmgt 216 - Asssignment Current Ethical Issue - McBride Financial Services

    Xmgt 216 - Asssignment Current Ethical Issue - McBride Financial Services

    Assignment Current Ethical Issues McBride Financial Services LaDonna Berry XMGT/216 September 11,2011 The McBride Financial Service is what I am going to create my ethical organization profile On. This company provides services for home and refinances mortgages loans. The McBride Financial Services is a start-up regional mortgage lender, and the headquarter is in Bose, Idaho. It will specialize in conventions FHA and VA loans for home and refinancing ( Apollo Group Inc, 2008). The company

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    Essay Length: 770 Words / 4 Pages
    Submitted: September 16, 2011 Autor: viki
  • Leadership and Profile Plan

    Leadership and Profile Plan

    Every leader whom has ever had control over anything has had some inherent strengths or weaknesses that drove their styles and actions. It is not until that leader takes to the time to understand their strengths and weaknesses can they really become effective. It is the contention of many that once they reach the role of leader, they will finally be able to make all the necessary changes to an organization or a process that

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    Essay Length: 6,475 Words / 26 Pages
    Submitted: September 17, 2011 Autor: peter
  • Shangri-La Ltd Marketing Plan

    Shangri-La Ltd Marketing Plan

    History Shangri-La is an Asian five-star luxury hotel. It was incorporated in 1971 in Singapore, and has now a total of 72 hotels spread in many countries around the world. The name Shangri-La which is the synonym of tranquility and service for which Shangri-La is well-known for around the world was inspired by the novel of James Hilton, Lost horizon that was published in 1933. The novel inspired legendary land features. Shangri-La Ltd. is owned

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    Essay Length: 432 Words / 2 Pages
    Submitted: September 17, 2011 Autor: peter
  • Emma's Grocery Marketing Plan

    Emma's Grocery Marketing Plan

    This marketing plan is the result of a previous situation analysis, market research and a campaign plan. The marketing plan is there, developed over a four month period. Market and skills plan is to explain the current situation and a future action plan for Emma's Grocery. The company operates in the bag of food industry, which is seen as a growing market in the current situation, resulting in great opportunities if some steps are made.

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    Essay Length: 279 Words / 2 Pages
    Submitted: September 17, 2011 Autor: andrew
  • Plans for the Environment

    Plans for the Environment

    water is derived from natural spring water, which is delivered to consumers fresh and pure. It has a clean and light taste, without any of the metallic or sharp flavours that can occasionally be picked up when the water is passing through the springs. is bottled all around Australia, in New South Wales, Queensland, Victoria and Western Australia, using natural spring water, which is sourced locally. There are no added extras in bottled water and

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    Essay Length: 277 Words / 2 Pages
    Submitted: September 19, 2011 Autor: moto
  • Strategic Change Management

    Strategic Change Management

      Introduction Isolate and critically evaluate the main elements of the successful approach to competitive strategy employed by CRH in a difficult industry environment Explain the concept of parenting within an organisation. Outline and critically discuss the nature of the parenting advantage provided by the centre in CRH and the extend of the value created Analyse and critically discuss the style of corporate level management employed by CRH plc. Determine and critically assess the challenges

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    Essay Length: 325 Words / 2 Pages
    Submitted: September 20, 2011 Autor: simisimi
  • Marketing Plan for Angels Play Center

    Marketing Plan for Angels Play Center

    Marketing Plan For Angels Play Center BY Joe cho March 25, 2011 Table of Content: 1. Executive Summary 2. Product Description i. Strengths ii. Weakness iii. Opportunity iv. Threats 3. Target Market 4. Competitors/Substitutes 5. Price 6. Channels of Distribution 7. Promotion 8. Budget for 1 Year 9. References Executive Summary: Angels Play Center mission is to provide safe, interactive, and fun environment for orphanage children, around East side of Columbus Ohio. The children who

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    Essay Length: 3,134 Words / 13 Pages
    Submitted: September 20, 2011 Autor: andrew
  • Marketing Plan Coffee Mix

    Marketing Plan Coffee Mix

    Profiling the Consumer Segment 1. Demography 1st Target Market -Our main target market are male and female young professionals ages 22-30 years old because ____________ Coffee wants to create an image of being hip and that it fits their lifestyle and we will use it as a forefront. These people will mostly belong to the B and C crowd. 2nd Target Market -Working and non-working male and female individuals ages 31 and up will be

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    Essay Length: 510 Words / 3 Pages
    Submitted: September 22, 2011 Autor: moto
  • Taxes Enough Already Accounting Agency - Potential Tax Reduction Vehicles

    Taxes Enough Already Accounting Agency - Potential Tax Reduction Vehicles

    Taxes Enough Already Accounting Agency, LLC MEMORANDUM To: Dee Boss, Vice President, Operations From: Thomas D. Dotson, Sr., Director, Business Department Date: August 29, 2011 RE: Potential Tax Reduction Vehicles There are quite a few taxes that our clients are responsible to pay, and in considering this we need to make them aware that there are several different vehicles that can be utilized in order to reduce their income tax liabilities. We need to encourage

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    Essay Length: 497 Words / 2 Pages
    Submitted: September 22, 2011 Autor: jon
  • An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives

    An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives

    Assignment 13- Journal Article Critique Authors' names: Liu, Gordon and Ko, Wai-wai Title of article: An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives Title of Journal: Journal of Business Ethics, 100.2 , 2011, 253-281 As the Green movement strongly emerges and dominates the media attention as the new "right thing to do" and companies in the United States of America and all over the world realizing how important

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    Essay Length: 931 Words / 4 Pages
    Submitted: September 24, 2011 Autor: antoni
  • Description of the Strategic Alignment Issues Within the Dogus Holding

    Description of the Strategic Alignment Issues Within the Dogus Holding

    1. THE DOĞUŞ HOLDING STORY – SCOPE AND CONTEXT (QUESTION 1) DESCRIPTION OF THE STRATEGIC ALIGNMENT ISSUES WITHIN THE DOĞUŞ HOLDING Intergenerational conflicts are universal in human societies. Especially common and by far most dramatic are those between father and son. Psychoanalysts (i.e. Freud, Jung), novelists (i.e. D. H. Lawrence, Kafka, Turgenev, Sophocles), Shakespeare (i.e. Hamlet, The Merchant of Venice, King Lear)), poets (i.e. Rilke, Werfel) – all have centralised the father-son theme in their

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    Essay Length: 1,147 Words / 5 Pages
    Submitted: September 25, 2011 Autor: antoni
  • Community Service

    Community Service

    When I first heard I had to do community service not for a punishment, but for a class I was not very excited to start. I thought I could be doing something fun instead of going out into an unfimlar community and volunteering. Since I could not get out of the assignment, I sat down and looked for agencies that sounded intresting to me and came up with the Salvation Army in Fargo, but other

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    Essay Length: 603 Words / 3 Pages
    Submitted: September 25, 2011 Autor: andrey
  • Business Plan

    Business Plan

    If the view of the firm being a profit-maximizing entity that sets output where marginal cost equals marginal revenue which is at a price of $38.29. As to the strategy of revenue-maximization, if the retailer sells a product that has an inelastic demand, it can increase total revenue by increasing its price. This will result in a lower quantity sold, but since marginal costs generally increase with output, this strategy is often consistent with profit-maximization.

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    Essay Length: 297 Words / 2 Pages
    Submitted: September 26, 2011 Autor: rita
  • Service and Relationship Marketing in Australian Airline Industry

    Service and Relationship Marketing in Australian Airline Industry

    EXECUTIVE SUMMARY Currently there are a lot of companies operating in the airline industry. There are some companies that focus on delivering good service to the customers while others focus on charging low cost fare to customers. In the Australian market, major players such as Qantas, Virgin Blue, Jet Star, and Tiger Airways have managed to survive in this highly competitive industry. Tiger Airways is one of the budget airliners that occupy a decent market

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    Essay Length: 5,133 Words / 21 Pages
    Submitted: September 28, 2011 Autor: andrew

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