Decision Making Process

FACTORS INFLUENCING COURSE PREFRENCE OF BSBA STUDENTS OF NDU

INTRODUCTION

        The decision making process is complex and subject to multiple influences that not only interact with each other but also change over time. This is especially true with major life decisions such as choosing a course to attend. In fact, this is actually a set of choices where the first choice is whether or not to attend a college. At this information gathering stage, advice of friends, counselors, and parents has great influence. This is the main objective of the study, is to gather information about the students and to identify the factors of how Business Administration of the Notre Dame University influence the students to choose Bachelor of Science in Business Administration as their course. Business Administration has three majors; The Marketing Management, Financial Management and Entrepreneur. Marketing management major is focusing on the practical application of marketing orientation, techniques and methods inside enterprises and organization and on the management of a firm’s marketing resources and activities while financial management major refers to the efficient and effective management of money in such a manner as to accomplish the objectives of the organization. 

RELATED LITERATURE AND STUDIES

               Adebayo, B. (1995)Gender differences in vocational college choice process. An exploration of the college choice decision-making process of male and female students (n=605) enrolled in a vocational college suggests that friends and relatives are the major sources of information about college choice and that the reputation of programs, location, and child care are important factors that should be promoted when recruiting students. (JOW) Adebayo, B. study shows that friends and relatives are part of the major factors that influencing the student’s choice. Adebayo also discussed the reputation of the programs and location is important.

                Gabert, T. E., Hale, J. L., & Montalvo, G. P.,Jr. (1999). Differences in college choice factors among freshmen student-athletes. Journal of College Admission, (164) 20-29. Reports on a study of college choice factors among freshmen student athletes (N=246). Overall, the student athlete's college choice decision was influenced most by the college head coach variable. Other influential factors included academic support services and location of the school. This research study shows that the coaches in university are important factors for the athletes by choosing their courses.

        Broekemier, G. M. (2002). A comparison of two-year and four-year adult students: Motivations to attend college and the importance of choice criteria. Journal of Marketing for Higher Education, Surveyed adult college students regarding their motivation for attending college and the relative importance of college choice criteria. Getting better jobs, gaining general knowledge, and enhancement of self-esteem were most frequently mentioned. Availability of desired programs, days/times of needed classes, locations of courses, cost, and faculty reputation are the most important choice criteria.