Kathmandu Company Background

Established in 1987 in central Melbourne, followed by its first New Zealand store in Christchurch in 1991. Due to the limited production and availability of outdoor clothing and equipment Kathmandu enter the market. Before Kathmandu established, a trip into the outdoors was less an adventure then a test of endurance, with trekkers lugging heavy packs, wet woollies, stiff boots and sweaty oilskins. (http://www.kathmandu.co.nz/get-to-know-us/our-story/how-it-all-began.) . Kathmandu was quite successful in providing the desire outdoor travel and adventure brand product and service to the customers.

Kathmandu is a globally recognized brand producing high quality of clothing and equipment. It become a leader in design product that are original, engineered to perform and technically ingenious. Product offered by Kathmandu keep the customers comfortable and safe. “It use latest technology and innovation to grow its product and lunch many programme to attack the customers towards it, like summit club, loyalty programme in 1994”. http://www.kathmanduholdings.com/about-us/our-history/.

“Kathmandu is growing from small retail store to now become a leading international retailer of clothing and equipment for travel and adventure. More than 1500 team members are work in over a hundred stores, distribution centre’s are spread throughout Australia, New Zealand and the UK. In November 2009, it become a publicly listed business in Australia and New Zealand Stock Exchange” http://www.kathmandu.co.nz/get-to-know-us/our-story/how-it-all-began). Warehouses and other brand retail stores are the main competitors of Kathmandu. As warehouse could be the biggest threat for Kathmandu because price is generally low at the warehouse. The core value of Kathmandu is to stay focused on creating quality products that makes the customers satisfied and loyal towards the brand so brand seeker are the main customers of Kathmandu.

Travelers and people who love to go