Actions Taken to Achieve Goals

Step (2): Actions taken to achieve goals

Marketing - Advertised more on Curry Times and other sub brands such as TV commercial, radio broadcast or creating interesting colourful poster, banners, leaflet for more cost saving method. Promotions can also helps to attract more consumers and create brand awareness for both Old Chang Kee and their sub brands. (Eg. Spin the Old Chang Kee Gems Wheel created for 01 July 2013 - 31 July 2013, whereby vouchers given for their sub brands such as Mushroom dinning and Curry Times)

* Create brand recognition - To innovate for more interesting on-the-go food which are of quality, pocket friendly and consistency in order for a more successful globalisation. (Eg. In May 2013, Old Chang Kee was named the Top 20 Best Fast Food Chain(s) in the World by established Travel + Leisure online magazine)

* Reduce, Recycle, Reuse - Organise a yearly campaign to convey environmental friendly message to public. (Eg. In commemorating 50 years of greening Singapore, Old Chang Kee had serve OnStik items without using bamboo stick between 1st July 2013 to 14 July 2013)

* Innovate more new products and products name to maintain and widen the age group consumers (Eg. In 2005, Old Chang Kee created a printed campaign with the “Pregnant Curry puff" introducing thier twin products with the name: Sardine O& Pepper O)

* Provide door step delivery to more locations

Strategic planning involves Strategic managers to decide time frame to achieve the main goals. (Eg. Time bound of 3 years for Old Chang Kee) Tactical and Operational planning involves both managers to assign task and roles to individual.

Step (3): Allocation of resources

* Large supplier market for raw materials

* Expand the production factory (Eg. Old Chang Kee recently expanded their production factory at Woodlands Terrace)

Involves both Tangible and Intangible resources whereby financial, workers, technology, knowledge workers and reputation are taken in consideration.

Step (4): Implementation, directs, and monitors all steps in their proper sequence.

* Increase numbers of promotions and campaign

* Stability for numbers of workers

* Concentrate temporary on their F&B market

More innovative to create a differentiation from other competitors since is a high competitive market

4.2 Pricing Strategy

The price depends on type of the product. The current pricing model is more effective, Old Chang Kee make sure that price of the brand is a balanced to the snack offered . Using all information in this business plan, the pricing strategy of Old Chang Kee would be to provide healthy and best-tasting curry puffs and other snacks in Singapore at reasonable price. In this case, the pricing strategy for the cost of all products would include, labor costs, production cost, raw material costs, etc.