Cirque Du Soleil

Cirque du Soleil

1: What is Cirque’s product and its strategy?

Cirque is an artistic presentation of a circus without animals. According to Society of Human resource management, in 1984 a group of street performers, clowns, acrobats, and gymnasts banded together and formed the forerunner of Cirque du Soleil. The group toured Quebec and Ontario and then the United States, starting at the Los Angeles Arts Festival. In1992, Cirque performed in Asia for the first time. Since 1984, Cirque du Soleil has produced many shows; it now employs more than 2100 employees worldwide, including 500 artists, artisans, designers, technicians and employees. Cirque du Soleil’s employees all seek to contribute artistic works hat “invoke the imagination, provoke the senses and evoke the emotions” of the audience. The Cirque also released a feature film “Alergria”. They also offered television show named “Cirque du Soleil” and IMAX film “Journey of Man”. The Cirque also diversifies its commercial activities including projects in publishing and merchandising. They also opened a store in Walt Disney Resort in Florida.

Promoting creativity is Cirque du Soleil’s main business strategy. Some of the strategies are mentioned in the book Cirque du Soleil The Spark: Igniting the Creative Fire That Lives within US All are:

• Great expectations: The artists either a light man who lights up the stage or a performer who balances on the beam for six minutes taps into their excellent creativity to serve the purpose of great expectation.

• Surrender your senses: In the case it explains that the artists are giving their souls and hearts to the audience and to each other.

• Treasure hunting and creative transformation: Cirque du Soleil is constantly looking for a fresh staff every year. They need 100 more artists every year to handle the growth and keep the shows and the staff fresh. They constantly try to keep the magic by hiring a staff that can be a treasure to the show.

• Nurturing environment: At Cirque du Soleil the ideal work environment that allows artists to see the world with eagerness, curiosity, excitement, and playfulness.

• Constraints, Challenges, differences and consumer expectations: The biggest challenge for the Cirque is to find a right artist. The other challenges are to be more creative, and more resourceful.

• Risk evaluation: In taking risk there are mistakes involved. However the employees at Cirque are allowed to take a risk and learn from the mistake that they made.

• The show is a show: The tour director for Cirque says, “It’s not like a baseball, where they have a preseason. Every show is the show.” In order to attract customer they have to keep it fresh. The artists have to think in terms of their audience’s perspective. I believe that the heart of the