Consumer Behavior Presentation Help

Presentation

Slide 1 - Fernanda

Joey Smith^[a]

Marketing Executive

Marketing Brand Manager

We would like the class to meet Joey Smith, our selected candidate for this presentation. Here we have Joey’s contact and Joey’s most recent work experience. He started as a Marketing Executive for Heinz (yes, that Ketchup we all love) and just after one year, he was promoted to a Brand Manager for the ketchup division and stayed there for four years.

Slide 2 - Fernanda

Educational Background

Joey Graduated from UBC from a Marketing Bachelor’s Degree and after that he completed an MBA at Simon Fraser University^[b], focusing in Marketing, too.

Slide 3 - Fernanda

New professional challenges

Job Post

Marketing Customer Manager at Pepsico

Joey feels like it’s time to move on and look for different professional challenges, so he encountered this job

The 5 most relevant requirements from this job are:

• Have at least 5 years of experience with consumer goods
• Be comfortable defying the status quo, innovative, creative as well as having analytical skills (advanced Excel and PowerPoint Skills)
• Strong team leadership and talent development skills
• Ability to effectively collaborate, communicate and influence in a matrix environment
• Creative thinking and problem solving skills

Slide 4 - Komal

Joey’s         vs         Pepsico’s Values

Creativity                 Sustained growth (relates to Innovation and Cooperation)

Competition                Empowered People (relates to Leadership)

Leadership                Responsibility and Trust (relates to Honesty and Competition)

Honesty

Co-operation

We analyzed Pepsico’s values and guiding principles compared to Joey’s personal values and here is what we found out:

• Sustained growth is what Pepsico aims to achieve so that current actions contribute to a better future. Sustained growth is based on innovation and cooperation, two of Joey’s personal values.

• Pepsico also gives its employees the freedom to make important decisions within the company’s procedures, empowering them to take responsibility and trust as a foundation for a healthy growth, which connects perfectly with leadership, honesty and competition, other fundamental value for Joey.

Slide 5 - Srey

Joey’s Strengths

Team Player, Dedication, Creative thinking, Planning, Observation

Choose 2 that most relates to the job post to explain

Slide 6 - Venus

Hard Skills and Personality Trait

Guardian

Advanced Excel, Powerpoint and Project Management Skills

Joey  is a Guardian, according to his personality trait. They are known as stabilising leaders, more practical, down to earth and more responsible helpful in nature.