Contemporary People Management

1 Executive Summary

This analysis is conducted based on HIMA GCC operations in particular, as to how external factors of this market have affected the company’s internal dynamics and its overall strategy. GCC market unlike the European or the American market is fast developing and more dynamic due to Economic variations & development in oil & gas and construction industry.

This study also takes into account

1: How external factors dictated the growth and expansion of the company’s small GCC operations providing only site services, to providing turnkey engineering solutions to clients over the last decade, and becoming the biggest engineering hub outside its main corporate headquarters Bruhl, Germany.

2: Its invariable effects on different departments within the company operations such as services dept., engineering dept., quality control dept., contracts dept. & marketing and sales dept.

HIMA started its GCC operations with providing support services only to clients in GCC region with very limited man power. HIMA Germany’s major focus had always been its operations in European and American market. However, as the company’s GCC market presence expanded due to the booming oil & gas industry, the company started providing engineering services that were predominantly provided by its approved integrators operating in the GCC region.

Previously, all the trainings for staff were provided in Germany along with management of people being controlled from corporate headquarters. However, later in order to capitalize on this market opportunity and to keep up with the increased operations, the company began beefing up the human and capital resources.

Due to the abundance and low cost of skilled Human Resource, instead of depending of the middleman i.e. ‘the integrators’ the company started hiring its own team of engineers and technical staff to not only provide support of its equipment but also its full engineering and implementation, hence increasing the profit margins.

Some employees who were already working in the service department were selected and sent to companies headquarter for training is systems engineering. After training a small engineering team was based in HIMA Middle East office to support engineering services of GCC region. It started with only three in team at the start with small projects in hand but with time it has increased to team of 15 people as core members handling huge projects over the period of time, all the engineering projects which were earlier handled by integrators are now handled by HIMA itself generating a lot of revenue for the company. HIMA Middle East engineering practices are in line with engineering practices followed in company’s headquarters thus firming the company’s brand name and reputation in the region, which